Streaming investments drive Paramount’s layoffs: the company struggles to balance growing debt with declining traditional TV ad revenues.
The number of companies that generate more than $1 billion in annual US CTV ad sales grew from two in 2020 to five in 2024
Spotify can expect another strong year for ad revenues: Investor pressure has the company capitalizing on podcasts for a video advertising expansion.
Facebook and YouTube dominate, but the rise of unverified stories poses a challenge to credible reporting.
70% of US adults trust Amazon, according to May 2024 data by All About Cookies. Amazon ranks the highest in consumer trust, following Google (65%) and Netflix (64%)— higher than trust in the US government (28%).
Theater chains to invest $2.2 billion in upgrades: Major theater chains are planning large-scale upgrades to improve the in-theater experience, attracting audiences back to cinemas.
The FTC says ad industry self-regulation has failed: A lengthy report criticizes how advertisers collect and spread user data without proper consent.
Harris outspends Trump 20 to 1 on Meta platforms: Though Harris is largely spending on CTVs, millions are going to Facebook and Instagram.
YouTube claims 10.4% of daily time spent with TV in the US, according to July 2024 data by Nielsen.
With six months to comply or face a formal inquiry, Apple must open its walled garden, putting its privacy defenses at odds with regulatory pressure.
Amazon turns to TV to promote third-party sellers: The retailer’s new “Shark Tank”-like competition show will likely boost sales and put a friendly face on the Amazon brand.
With digital twins ready to revolutionize 24/7 sales, RepAI faces the dual challenge of customer AI distrust and ethical concerns.
YouTube overhauls TV app to compete with streamers: New features like episodes, previews, and subscription tools aim to boost creator monetization and rival platforms like Netflix and Disney+.
The Kids Online Safety Act advances in a contentious vote: The regulation would force social media companies to restrict certain content for minors, but much is up for debate.
Snap introduces new AR glasses and creator tools: Updates include a unified entertainment feed and simplified app experience, positioning Snap to compete with TikTok and Meta.
Entertainment’s multibillion-dollar Hispanic market opportunity: The group’s underrepresentation in TV and films opens a major avenue for engagement and financial growth.
Advertisers prioritize news integrity: Supporting quality journalism now ranks third among corporate values influencing marketing strategies, marking a significant shift.
Lionsgate breaks down the doors of AI in Hollywood: The studio will feed its films into an AI model in a partnership with Runway.
Packed with tools and safeguards against scraping for AI training, Fab sets a new standard for protecting creators while boosting innovation.
With AWS and Pentagon deals, Intel is trying to bounce back in the AI chip market after steep financial losses.