TikTok is becoming a key news source for Gen Z, with more young people using it for news than traditional media.
ew leadership aims to address closer App Store scrutiny and developer challenges.
Big Tech wins a publisher compensation battle again: Google and California buried the hatchet in a controversial $250 million deal to fund local newsrooms.
The streaming pricing paradox: Platforms must balance consumer satisfaction with the need to deliver profits.
The first $12 billion ad spend US presidential election is underway. That ad spend figure breaks 2020’s by more than $2 billion. Whether or not brands engage in political messaging, they will be impacted by the volume of ad inventory and how the election influences consumer sentiment.
Apple and Google have more time to alter their app store ecosystems beyond earlier concessions that failed to satisfy CMA regulators.
Content licensing partnerships improve AI offerings and let publishers curb unauthorized use. But most AI companies can’t afford to ink such deals.
By securing public sector deals, OpenAI accesses an untapped market and strengthens its brand trust—and that’s becoming vital in an increasingly crowded field.
Spotify loses its second-biggest podcast: “Call Her Daddy” signed a three-year exclusivity contract with competitor SiriusXM.
Consumers spend most of their daily digital time with mobile devices—and ad spending reflects that. But as viewers shift to ad-supported tiers and streamers add inventory, connected TV (CTV) is closing in.
Expanding production in India positions Apple to tap into its rising middle class and 5G market, crucial for offsetting slower sales in China.
YouTube Sunday Ticket is poised to thrive thanks to Venu ruling: The pay TV service announced a slate of new features as it looks to entice new subscribers.
Data-driven decisions lead to early cancellations: “The Acolyte” and “My Lady Jane” axed as streaming platforms prioritize immediate success.
AI Overviews aren’t meaningfully changing publisher traffic: Q2 results from major publishers show less impact than expected, but it could still be a future threat.
CTV ad spending has been booming, but not by nearly enough to keep up with consumer behavior.
Traditional radio struggles as yet another major station changes format: The broader decline continues in the face of digital competition.
Fubo chairman’s Roku-backed bid for Paramount could alter streaming industry: Potential acquisition targets sports synergies.
The Harris campaign will prioritize CTV ad spending over linear: The shift is significant, mirroring linear TV’s declining share of the ad spend pie.
2025 Upfronts will see Nielsen and competitors square up: Nielsen is combining big data with panel measurement for all local currencies starting in January.
On today’s podcast episode, we discuss the interesting ways folks watch the Olympics, the best (and not so best) ads from the Games, the impact of X suing advertisers, how much in-store chatbots can move the needle, how to view Disney’s streaming profitability milestone, which national park most of America could drive to in a day, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.