Despite a $5 billion quarterly loss in the division, Meta remains committed to VR, even as rivals like Apple, Google, and Samsung close in.
With new feed-customization and business tools, it’s primed for deeper user engagement. But as ads roll out, brand safety worries could stall advertiser interest.
How SiriusXM plans to compete with Spotify: After a failed music streaming venture, the company is reinvesting in its car business.
Streaming video prices were up 12.6%, well above the 3.6% consumer price index (CPI) increase, per an EMARKETER analysis.
Spotify and UMG expand their partnership: Companies offer new subscription tiers, premium content bundles, and artist-first royalty reforms.
DeepSeek’s affordable AI is a game-changer for marketers, but DeepSeek’s data privacy practices may scare off companies wary of Chinese server storage and security gaps
Nielsen ends panel-only ratings as big data becomes the norm: Recent MRC accreditation sets the stage for a new era of measurement.
A scrappy Chinese startup disrupts the AI hierarchy with a lean, open-source model, challenging Big Tech’s costly infrastructure and rewriting the rules of AI competition.
On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.
CNN isn’t done with streaming: In a memo announcing layoffs, CEO Mark Thompson said a standalone streaming service is coming.
As Samsung and Google develop mixed-reality glasses, Apple and Meta refine their ecosystems. Cheaper, lighter devices could finally push AR/VR into the mainstream.
With party games, GTA, and AI-powered development, Netflix is diversifying. But inconsistent strategy and low TV gaming interest could make this a tough sell.
From avatars to real-life purchases: Roblox’s branded worlds deliver deeper consumer interaction and emerging 3D ad standards for marketers.
Netflix’s ad business reaches maturity: The company is launching its own ad tech stack ahead of Upfronts.
After more than a decade of healthy, double-digit compound annual growth, ad spending on digital audio services slowed dramatically in 2023, downshifting the space into a new era
Connected TV (CTV) and streaming services will make new inroads this year to further capture audiences and enhance offerings to marketers. Precise measurement and predictable buys are giving those that opted out of linear TV the confidence to invest in streaming.
As US regulators ease Big Tech scrutiny, the UK is intensifying investigations into Apple and Google’s duopoly, potentially reshaping how these companies operate abroad.
Infinite Reality’s latest move suggests the metaverse isn’t done just yet: The company is buying virtual shopping platform Obsess in a move aimed at reimagining how brands connect with consumers online.
Netflix’s Q4 revenues rise 16%: Record 19M new subscribers boost ad-tier uptake and live sports engagement.
By scrapping Biden’s AI order, Trump signals a hands-off approach, fueling AI competition but risking consumer privacy and security.