AI Overviews aren’t meaningfully changing publisher traffic: Q2 results from major publishers show less impact than expected, but it could still be a future threat.
CTV ad spending has been booming, but not by nearly enough to keep up with consumer behavior.
Traditional radio struggles as yet another major station changes format: The broader decline continues in the face of digital competition.
Fubo chairman’s Roku-backed bid for Paramount could alter streaming industry: Potential acquisition targets sports synergies.
The Harris campaign will prioritize CTV ad spending over linear: The shift is significant, mirroring linear TV’s declining share of the ad spend pie.
2025 Upfronts will see Nielsen and competitors square up: Nielsen is combining big data with panel measurement for all local currencies starting in January.
On today’s podcast episode, we discuss the interesting ways folks watch the Olympics, the best (and not so best) ads from the Games, the impact of X suing advertisers, how much in-store chatbots can move the needle, how to view Disney’s streaming profitability milestone, which national park most of America could drive to in a day, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.
By launching its own iOS store, Epic challenges Apple’s monopoly and sets the stage for more app competition.
Venu Sports launch is temporarily blocked: Fubo’s lawsuit against the streaming service could cause it to miss a pre-NFL season launch date.
Political campaigns embrace the creator economy: It's a recognition of creators' ability to influence voters and drive engagement.
Streaming spending surges in Q2: Ad-supported streaming services are cutting into pay TV’s market.
Harris outpaces Trump in digital ad spending: $57 million investment targets young voters, though the spend hasn’t been without some controversy.
SAG-AFTRA softens on AI: Nearly a year after its historic strike began, the union will allow actors to make AI deals with advertisers.
Paris Olympics drives record viewership: NBCU sees 82% increase, highlighting value for advertisers in live sports events.
Streamers poised to tap foreign-language boom: Viewing of non-English content rises in North America, UK, and Australia.
iPhone users can now view deals on Spotify’s app, but must navigate to the website for purchases, sidestepping App Store fees.
The Join Industry Committee’s big step forward: The certification of iSpot could accelerate adoption of non-Nielsen measurement currencies.
This year’s Olympics were a major opportunity for marketers, both on TV and connected TV (CTV) and on social media. The Games only come around every two years, but the marketing lessons are applicable long after Paris’s crowds have cleared. From a push for generative AI (genAI) to athletes becoming creators in their own rights, here are five takeaways from the Summer Olympics.
Musk's X turns into a political battleground: Despite Trump's return, political advertisers are cautious about re-engaging.
As the EU enforces strict AI rules with severe penalties, US companies may cut features or scale back operations in Europe, hindering the region’s AI competitiveness.