With the rise of competitors like Steam Deck, Nintendo needs to innovate and retain its user base with new hardware.
CTV political ad spend surges in 2024 race: Streaming services like Roku and Hulu become go-to platforms for reaching voters.
Disney’s carriage fee dispute game plan: The company blocked access to ESPN and more for DirecTV customers, flexing its power over pay TV providers.
The election is a stress test for Google’s AI Overviews: Google added election misinformation protections as it prepares for an ad rollout.
On today's podcast episode, we discuss how the new NBA media rights deal will affect all the different players, the concept of consumer modes, how much Google’s ‘AI Overviews’ will affect publishers, what will happen to X’s user base next year, the state of America’s vacation culture, and more. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
What the rise of piracy says about streaming: Major streaming services helped take down several popular piracy sites last week.
Roblox plants deeper roots in the creator economy: The video game platform is at a fascinating crossroads of gaming and digital advertising.
Grok’s ability to generate fake political images threatens to amplify misinformation on X ahead of the elections
Next year, US monthly social network users will reach 236.4 million, exceeding the 228.6 million linear TV viewers, according to our June 2024 forecast.
Here are some CTV tools helping marketers keep up.
A major service failure hasn’t hurt CrowdStrike’s earnings yet, but looming legal claims from Delta could test its resilience and customer loyalty.
Name, image, and likeness deals keep attracting brands to college sports: Powerade signed 35 college athletes and struck a deal with March Madness.
AT&T’s 2023 outage, caused by a technician’s error, led to a three-year compliance plan and a $950,000 fine. With a history of outages
The administration approved $521 million to expand EV charging infrastructure, crucial for adoption. However, progress has been slow, with just seven stations built over two years.
xAI's Grok now links election queries to Vote.Gov, but the AI model’s inadequate filters raise concerns about misinformation during a critical election season.
Yelp’s antitrust lawsuit accuses Google of monopolizing local search services by prioritizing its own results and limiting competition. The case’s outcome could reshape online search
Total media ad spend in the US will reach $389.49 billion this year, according to our forecast. Over three-quarters (77.7%) of that will go toward digital channels like mobile, desktop/laptop, and connected TV (CTV).
With global elections looming, AI-generated content risks spreading misinformation. A California bill aimed at reducing this threat has industry support.
“New Heights” joins the ranks of high-profile celebrity podcasts: Wondery’s $100 million deal with the Kelce brothers mirrors industry trends.
Interactive ads are a safe, effective streaming format: Brightline found that interactive ads drove much higher recall than static video ads.