Several providers recently increased subscription rates, and this requirement may lead to a further price hike for users.
Twitch raises subscription costs: Though just a $1 increase, creators could see fewer subscriptions and become more dependent on advertising.
Video games are the next frontier for streaming services: Adaptations of gaming franchises have delivered strong results, andfor streamers, who show no signs of stopping.
Consumers are paying more attention to CTV ads: While linear still commands higher attention and ad spending, the gap is rapidly closing.
CTV is still one of the fastest-growing channels in advertising, fueled by Netflix, Disney+, Max, Amazon Prime Video, and more adding ads to their platforms. But the previously skyrocketing channel has matured, leaving a new TV landscape where advertisers must contend with balancing ads between linear and CTV and buying inventory even as volume shrinks. Here are five key stats advertisers should know about CTV.
Max raises ad-free plan prices: Subscribers could trade down to ad-supported tiers, which are more profitable for streamers.
The inclusion of content made with OpenAI’s Sora tool marks the film industry’s cautious acceptance of AI. Are critics beginning to validate AI’s artistic value?
Microsoft moves away from moonshot projects to channel resources toward AI expansion goals. AI myopia could come at the cost of future innovation.
Retailers turn to virtual experiences to boost engagement, awareness: Walmart, Ikea, and Skechers are among the many trying to increase their appeal to younger shoppers while driving sales.
Half a billion in cost-cutting measures: That’s part of the path forward at Paramount—and a potential streaming joint venture to boot.
With its shift to digital, political advertising is increasingly programmatic. US digital political ad spend will grow by 156.3% this year over 2020, the last presidential election year. That growth outpaces the 28.7% growth overall US political ad spend will see, as noted in our US Political Ad Spending Forecast 2024 report.
Ransomware hackers demand $500,000. Mishandling user data risks customer fallout.
TikTok set to have major influence on elections on both sides of the Atlantic: As Trump joins the platform, a BBC investigation reveals the app’s struggle to moderate AI-generated political deepfakes: misleading younger voters.
Spotify’s low churn will insulate it from price hike cancellations: The company is increasing subscription costs for the second time in 12 months, but users are unlikely to flee.
43% of US advertisers are pulling spend from linear TV to increase investment in programmatic connected TV (CTV) advertising, per November 2023 data from Proximic.
NBA rights odds aren’t looking good for WBD: CEO David Zaslav touted the company’s other sports offerings as the rights deadline rapidly approaches.
Podcast listenership is at an all-time high: 67% of Americans aged 12 and over have listened to a podcast, says Edison Research.
CNN will sell ad space during the first presidential debate: With a guilty verdict fresh off the presses, the June 27 debate is likely to attract significant advertising interest from downballot campaigns.
TikTok may be responding to US political pressure: Bytedance may split its recommendation algorithm to address security concerns and avoid a forced sale.
Venu Sports’ potential for disruption comes into clearer view: Nearly 60% of consumers say they’d sign up for the service at a price of $35-40 per month.