The new licensing deal expands Meta’s content options, potentially fueling Threads’ growth while tackling AI-related music infringement concerns.
CNN and Roku want to thrive in the FAST lane: Both are launching free ad-supported streaming channels to lure price-conscious consumers.
Another strong quarter for The Trade Desk: International growth and CTV surge, boosted by data-driven advertising and the new Kokai platform.
WBD and Paramount struggle to pivot to digital: The gap between streaming leaders and those trailing behind is widening, spelling trouble for legacy media.
The companies reportedly worked together to attract younger users, ignoring their own policies and risking future regulatory action.
Gracenote enhances CTV ad placement: New contextual categories with Peer39 and Magnite boost biddable categories by 716%, improving targeting and transparency.
50% of adult US mobile gamers spend between $1 and $50 per year on mobile games, according to an April 2024 CivicScience survey.
Peacock goes for gold with Olympics coverage: The streaming service is counting on exclusive sports deals to keep new subscribers past the Games.
Consumers are turning to their TVs for holiday inspiration: 43% of connected TV (CTV) users say TV ads offer useful information on holiday shopping, and 72% would scan a QR code in a TV ad to make a purchase, according to a report from LG Ad Solutions.
Fox and Fubo report quarterly results: Lachlan Murdoch highlights Fox News' growth, while Fubo surpasses analyst expectations.
Publishers take mixed approaches to troubled times: Axios lays off 50 employees, as the AP moves to revitalize its ad business.
Elon Musk's X sues GARM and affiliates: Decline in ad revenues sparks legal battle over alleged advertising boycott over brand safety issues.
On today's podcast episode, we discuss what "Brat" means, the significance of the vice president of the United States Kamala Harris putting social media front and center of her campaign, if riding the "Brat" wave is replicable, and whether it might backfire. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and vice president of content Paul Verna.
Key stat: 53% of US consumers love or like playing video games, according to April 2024 data from Collage Group. Among Gen Z, that figure increased to 72%.
Platforms block OpenAI's web crawler: Concerns over data misuse and revenue loss drive major publishers to restrict AI access to content.
Prime Video’s ad model positions Amazon against Netflix: Targeted ads and competitive pricing drive substantial revenue growth in the streaming market.
Consumers are feeling the squeeze of the rising cost of subscriptions. Nearly seven in 10 (67%) US consumers saw at least one of their subscription services increase their cost, per March 2024 survey by CNET. Meanwhile, more than half (52%) of US adults have canceled a streaming service subscription because of increased pricing, per October 2023 data by TransUnion and Dynata.
Gen Zers and millennials have normalized gaming into adulthood, but smartphones have opened the door for older generations.
Social media engagement with Canadian news drops 43%: Meta's news ban impacts local outlets and reduces news consumption on Facebook and Instagram.
The aging Switch is losing gamers to more powerful handhelds with better hardware and larger game libraries