March Madness viewership growth cements sports as a crucial channel: The basketball tournament’s success reinforces the importance of reaching viewers via sports.
Tim Cook promises big AI advancements for existing product lines. Developers might be forced to choose between building apps for on-device AI or AR/VR Vision Pro.
Marketers bet on gaming's potential: IAB reports planned increase in ad investment, reflecting confidence in the medium's reach and safety.
Hulu's library joins Disney+: The move to streamline could reshape the streaming hierarchy.
How AI could change Hollywood forever: OpenAI is in talks with studios to promote the use of text-to-video generator Sora
Meta's granular settings balance engagement with user satisfaction: Threads and Instagram to recognize diverse perspectives and sensitivities in social media political discourse.
NBCUniversal expands shoppable TV opportunities amid growing interest from consumers: Viewers will soon be able to order food delivery and purchase items inspired by their favorite Bravo shows.
Political ad spend will hit $12.32 billion this year, according to our December 2023 forecast. That’s nearly three times what it was in 2016.
Walmart is likely to bring Vizio advertising data in-house: While the company hasn’t yet sent a clear signal, it’s time for advertisers to start preempting the change.
Ever wondered how many listeners Joe Rogan has? A new Spotify feature lets you see exactly that and reveals figures for other popular shows.
Snapchat's new Sponsored AR Filters enhance post-snap engagement: This affordable, versatile tool could grab incremental ad dollars and boost brand engagement.
Offsite programmatic retail media ascendant: A 167% spike in the category will help drive US retail media to $81.6 billion by next year.
Proposed changes to Big Tech’s business model fall short, and now a trifecta of investigations could put pressure on tech giants’ wider expansion in the region.
The lines between PCs, consoles, and mobile devices are blurring as powerful smartphones and improved connectivity enable seamless cloud gaming.
For Gen Z, music festivals like Coachella or Stagecoach aren’t just about the music—they’re about self-expression. Because of how closely Gen Z links festivals and fashion, apparel brands like Pascun are using the events to connect with the young festivalgoers. And Pinterest is tapping both online and on-site activations for Coachella.
Grand Theft Auto 6 delayed as Rockstar Games calls employees back to office: It wants to boost productivity, but RTO mandates can have the opposite effect.
On today's podcast episode, we discuss what the 2024 Oscars taught us about the future of awards shows, whether its time to give up on email, how Netflix's sports strategy will play out, if the idea of "news" can survive online, how the money in the world is shared between us, and more. Tune in to the discussion with our analyst Bill Fisher, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
The UN’s AI resolution rests on a weak foundation: The non-binding measure is a call to action for slow-moving governments but requires a public sector talent base that doesn’t exist.
On today's podcast episode, we discuss what TV even is anymore, how the redefining of TV is reshaping marketers' approach, and why not all data is created equal. "In Other News," we talk about why live TV is the new streaming and the real reason Walmart bought TV-maker Vizio. Tune in to the discussion with our analyst Ross Benes and Alison Gensheimer, head of Nielsen marketing.
Disney and NBCU signal a major shift in CTV ad buys: Both are working with The Trade Desk to make inventory available programmatically.