SAG-AFTRA softens on AI: Nearly a year after its historic strike began, the union will allow actors to make AI deals with advertisers.
Paris Olympics drives record viewership: NBCU sees 82% increase, highlighting value for advertisers in live sports events.
Streamers poised to tap foreign-language boom: Viewing of non-English content rises in North America, UK, and Australia.
iPhone users can now view deals on Spotify’s app, but must navigate to the website for purchases, sidestepping App Store fees.
The Join Industry Committee’s big step forward: The certification of iSpot could accelerate adoption of non-Nielsen measurement currencies.
This year’s Olympics were a major opportunity for marketers, both on TV and connected TV (CTV) and on social media. The Games only come around every two years, but the marketing lessons are applicable long after Paris’s crowds have cleared. From a push for generative AI (genAI) to athletes becoming creators in their own rights, here are five takeaways from the Summer Olympics.
Musk's X turns into a political battleground: Despite Trump's return, political advertisers are cautious about re-engaging.
As the EU enforces strict AI rules with severe penalties, US companies may cut features or scale back operations in Europe, hindering the region’s AI competitiveness.
The new licensing deal expands Meta’s content options, potentially fueling Threads’ growth while tackling AI-related music infringement concerns.
CNN and Roku want to thrive in the FAST lane: Both are launching free ad-supported streaming channels to lure price-conscious consumers.
Another strong quarter for The Trade Desk: International growth and CTV surge, boosted by data-driven advertising and the new Kokai platform.
WBD and Paramount struggle to pivot to digital: The gap between streaming leaders and those trailing behind is widening, spelling trouble for legacy media.
The companies reportedly worked together to attract younger users, ignoring their own policies and risking future regulatory action.
Gracenote enhances CTV ad placement: New contextual categories with Peer39 and Magnite boost biddable categories by 716%, improving targeting and transparency.
50% of adult US mobile gamers spend between $1 and $50 per year on mobile games, according to an April 2024 CivicScience survey.
Peacock goes for gold with Olympics coverage: The streaming service is counting on exclusive sports deals to keep new subscribers past the Games.
Consumers are turning to their TVs for holiday inspiration: 43% of connected TV (CTV) users say TV ads offer useful information on holiday shopping, and 72% would scan a QR code in a TV ad to make a purchase, according to a report from LG Ad Solutions.
Fox and Fubo report quarterly results: Lachlan Murdoch highlights Fox News' growth, while Fubo surpasses analyst expectations.
Publishers take mixed approaches to troubled times: Axios lays off 50 employees, as the AP moves to revitalize its ad business.
Elon Musk's X sues GARM and affiliates: Decline in ad revenues sparks legal battle over alleged advertising boycott over brand safety issues.