Social media influencers could rival big game developers with Google-backed AI startup: Text-to-RPG tech will catch on quickly with influencers who can sell to large audiences. It’ll get advertisers’ attention.
Outstanding performance with a catch: Black creators excel in engagement and media value across social platforms but face significant pay disparities.
Can ‘Lord of the Rings’ become the next mega-media franchise? After a $2 billion deal fell through, owner Embracer Group is doubling down on the property.
US linear TV ad spend is shrinking (8.0% YoY) as connected TV (CTV) ad spend grows (21.2% YoY). This year, US CTV ad spend will total $25.09 billion while linear will total $61.31 billion.
Walmart Connect is teaming up with NBCU to power ads in sports livestreams: The partnership is part of Walmart Connect’s growing CTV ambitions, which includes an expanded deal with Roku.
Apple’s record share surge hints at tech sector recovery, aided by bullish AI outlook and potential growth avenues. However, AI democratization may pose regulatory challenges.
FTC challenges Microsoft's Power Play: The agency seeks to block the $75 billion acquisition of Activision Blizzard due to antitrust concerns.
Connected TV's ascendancy: GroupM's mid-year forecast points to a significant surge in CTV advertising, signaling a pivotal shift in media consumption and ad strategies.
Meta held a company-wide meeting in response to Apple’s recently unveiled augmented reality ecosystem, hinting at a rivalry between the two tech giants.
US Senate bills show smoke-and-mirrors approach to AI: Lawmakers slowly deal with AI regulation, but the global arms race focus will likely trump robust protections for society.
Although Spotify has dominated music streaming, its new focus on user-created and video content puts it in competition with established players like YouTube and TikTok.
The premium VOD revolution: Universal Pictures strikes gold by continuing to offer movies shortly after theatrical release.
Google offers publishers another olive branch: The company will launch a news platform called Showcase in the US this summer that will pay over 150 publishers.
Publishers race to get ahead of artificial intelligence: Axel Springer will seek AI acquisitions as publishers explore ways to integrate the disruptive tech.
The game is Blizzard’s fastest-selling title despite launching in the middle of a Microsoft merger and suffering various connectivity issues.
Amazon missed out on billions in football sponsorships: The company’s first year of live sports streaming could foreshadow its competitors’ future.
Baby boomers make up the largest share of TV viewers, while 25- to 34-year-olds predominate CTV usage. Marketers increasingly plan their buys across these mediums to achieve their targeting goals.
On today's episode, we discuss how much advertisers spend on traditional TV, whether connected TV (CTV) is stealing all of its dollars, and how much time Americans spend watching both. "In Other News," we talk about the one big takeaway from this year's upfronts and NewFronts and whether Peacock's new pricing strategy will work. Tune in to the discussion with our analyst Paul Verna.
Microsoft’s $20M fine for collecting kids’ data on Xbox underscores intensifying privacy regulations for ad-centric Big Tech, potentially triggering tighter privacy controls and bigger fines.
The move shows Apple’s increased focus on spatial computing, likely triggering competition and higher valuations in the AR industry.