Meta held a company-wide meeting in response to Apple’s recently unveiled augmented reality ecosystem, hinting at a rivalry between the two tech giants.
US Senate bills show smoke-and-mirrors approach to AI: Lawmakers slowly deal with AI regulation, but the global arms race focus will likely trump robust protections for society.
Although Spotify has dominated music streaming, its new focus on user-created and video content puts it in competition with established players like YouTube and TikTok.
The premium VOD revolution: Universal Pictures strikes gold by continuing to offer movies shortly after theatrical release.
Google offers publishers another olive branch: The company will launch a news platform called Showcase in the US this summer that will pay over 150 publishers.
Publishers race to get ahead of artificial intelligence: Axel Springer will seek AI acquisitions as publishers explore ways to integrate the disruptive tech.
The game is Blizzard’s fastest-selling title despite launching in the middle of a Microsoft merger and suffering various connectivity issues.
Amazon missed out on billions in football sponsorships: The company’s first year of live sports streaming could foreshadow its competitors’ future.
Baby boomers make up the largest share of TV viewers, while 25- to 34-year-olds predominate CTV usage. Marketers increasingly plan their buys across these mediums to achieve their targeting goals.
On today's episode, we discuss how much advertisers spend on traditional TV, whether connected TV (CTV) is stealing all of its dollars, and how much time Americans spend watching both. "In Other News," we talk about the one big takeaway from this year's upfronts and NewFronts and whether Peacock's new pricing strategy will work. Tune in to the discussion with our analyst Paul Verna.
Microsoft’s $20M fine for collecting kids’ data on Xbox underscores intensifying privacy regulations for ad-centric Big Tech, potentially triggering tighter privacy controls and bigger fines.
The move shows Apple’s increased focus on spatial computing, likely triggering competition and higher valuations in the AR industry.
On today's episode, we introduce you to the FAST (free ad-supported streaming TV) services (e.g., Tubi, The Roku Channel, and Pluto TV), explain how they became so popular, and look ahead to see what their ceiling is. "In Other News," we talk about whether the advertising space is on the mend and how significant of an ad player Microsoft is. Tune in to the discussion with our analyst Ross Benes and director of Briefings Jeremy Goldman.
Publishers confront AI’s copyright problem: Trade group cites risks, seeks to guide use of content by AI tools.
The PGA and LIV Golf merge in a culture shock for sports: Broadcast partners don’t know if their deals still stand, and brands weigh jumping on board.
The average US adult spends just over an hour playing video games per day, according to our estimates. Such a sizable share of attention offers a prime opportunity for brands to advertise in games—especially since traditional barriers to brand advertising have been lowered. Big changes have opened opportunities for brands across platforms.
On today's episode, we discuss what to make of Apple's Vision Pro, the company's newly announced mixed reality (MR) goggles; how AI could improve shoppable TV; why retailers and customers aren't on the same page; how ads on the New York subway are changing; how Amazon plans to deliver packages to folks even faster; how long it actually takes to play a baseball game; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.
While it’s likely years away from the mainstream, Apple’s visionOS presents opportunities for streaming, in-app purchases, and AR advertising.
A partial Mobileye stake sale raises $1.48 billion, bolstering Intel’s financial flexibility to invest in profitable alternatives at a time when PC sales are tanking.
The FTC isn’t backing down from its Kochava suit: The regulator filed an amended complaint after its initial privacy lawsuit was thrown out last month.