Over one-third (37.7%) of US consumers’ time spent with TV is with streaming services, per Nielsen. Cable is not far behind, with a 30.6% share of consumers’ TV time.
Hollywood's strikes have stirred conflict for digital influencers: It's a choice between leveraging the situation for personal gain or showing solidarity with the unions.
The case focuses on claims of abusive App Store commissions. Poor developer relations could be a roadblock to the company’s long-term mixed-reality pivot.
Meta has a strong position in negotiations with publishers: UK’s Reach saw profits fall 24% after Facebook pivoted from news, which could influence battles in other markets.
The new Microsoft: Tech giant expands advertising and AI initiatives with Activision Blizzard gaming deal to come.
Spotify’s first US price hike is here: The company announced an increase for its premium subscription after a mixed earnings report.
US connected TV (CTV) ad spend will grow 63% between this year and 2027, for a total of $40.90 billion, according to our forecast.
On today's episode, we discuss the who, what, and when of marketing and the current state of identity. "In Other News," we talk about why Peacock's price increase matters and what the writers—and now actors—strikes mean for viewers. Tune in to the discussion with our analyst Paul Verna and Tim Finnigan, director of product marketing at Verisk Marketing Solutions.
More than gaming: Roblox’s new partner program looks to provide a compelling forum for brand storytelling, exec Ashley McCollum says.
TelevisaUnivision’s early advantage in Latin America: Streaming service Vix spent heavily on sports rights, but strong subscription growth is giving it a cushion.
Google is developing an AI tool to aid journalists: Some media executives fear a devaluing of news and rise in misinformation.
Streaming’s year of price hikes continues: YouTube and Peacock increased subscription prices, and Netflix cut its cheapest ad-free tier as services look to boost revenues.
Snapchat's new AR tools tap into Women's World Cup interest: Consumers are taking notice, too.
Data-Driven Shift: TV advertising evolves, becoming more data-driven and automated, notes a Comcast report.
Microsoft and Activision get another three months to complete their deal: The two companies agreed to extend their deadline as UK authorities reexamine the merger.
Netflix hits 238 million members in Q2 after account-sharing purge: The streaming service saw revenues rise 2.7% despite a quarter of ups and downs.
NBCUniversal and Roku experiment with shoppable ads to reach viewers in their homes, while Netflix courts customers in the real world. Here’s how each company is leaning into commerce to diversify revenue streams.
AT&T’s stock hits a 29-year low amid potential billion-dollar cleanup costs. Lawsuits or costly remediation could follow.
Mattel is capitalizing on ‘Barbie’ fever: A series of ironic and self-deprecating viral marketing campaigns has placed the doll top of mind for a range of consumers.
Bloomberg’s ad strategy has lessons for struggling publishers: The news outlet pivoted from third-party programmatic ads in January and has seen its CPMs jump 20%.