Amazon aims to break down the barriers between TV and shopping: The retail giant rolled out interactive video ad formats that look to spur viewers to shop.
OpenAI introduces a deepfake detector to aid disinformation researchers during a record election year, targeting potential voter manipulation.
Retail media is moving beyond performance to become a tool that marketers can use to drive both sales and brand awareness. In this next evolution, off-site, in-store, and upper-funnel formats like connected TV (CTV) and social will play a larger role in marketers’ retail media strategies as they seek more scale and control over their campaigns.
A major rebound for Disney's streaming sector: Losses cut dramatically to $18 million, while Disney+ adds 6.3 million subscribers thanks to key partnerships.
Book bans are on the rise in US: This trend can have implications for brands’ marketing strategies.
Targeting 20% of the world’s high-end chip production by 2030, the CHIPS Act is accelerating investments into digital twin technologies to attract startups.
Paramount merger drama continues: A Sony-Apollo deal is now pitted against Skydance—and it’s unfolding during Upfronts.
Data hasn’t persuaded the Fed to lower interest rates: But Jerome Powell thinks it’s unlikely that its next move will be a rate hike. Here are our takeaways from his press conference.
Roku in talks for exclusive MLB Sunday broadcasts: A shift from NBC to Roku could reshape sports streaming landscape.
Fubo calls for Congressional oversight on a major streaming venture: claims it monopolizes 80% of US sports broadcasts.
On today's podcast episode, we discuss why fewer folks are signing up to Spotify, whether breaking out an audiobook-only tier makes sense, and how much a speculative 'Music Pro' can move the needle. Tune in to the discussion with our analyst Ross Benes.
Anthropic debuts Team plan and mobile app: Its latest offerings could help it gain ground on rivals. But it could face similar scrutiny despite ethics focus.
After three months, UMG artists will return to TikTok: A new deal includes major AI protections and ticket sale features—and a win for the embattled social media app.
Can gaming move the needle for LinkedIn? The platform has launched three New York Times-like minigames that incentivize users to return daily and compete with others.
Apple looks to AI announcements to fuel recovery: Apple's Q2 earnings beat estimates despite falling iPhone sales. It authorized $110 billion for stock buybacks and promised a huge AI reveal ahead
Roblox introduces immersive video ads to capture Gen Z's attention: New ad format expected to boost brand engagement and user actions.
Amazon’s introduction of ads on Prime Video boost advertising revenues to $11.8 billion in Q1: Streaming strategy and retail media dominance key to 24% year-over-year growth.
FCC fines four mobile carriers $200 million for illegal sharing of customer location data, risking privacy, regulations, and backlash. It’s the latest setback to rock a struggling sector.
Growing bipartisan concern and intensifying scrutiny on social media platforms' transparency and content management could alienate advertisers.
The EU demanded Apple make iPads DMA-compliant in six months to avoid heavy fines, opening the market to alternative services. It could impede Apple’s AI pivot.