The degree to which streaming services seek out and rely on ads as a main revenue driver varies widely.
FAST is furiously turning to ads: Google TV is the latest to spy a major opportunity to sell CTV ads at affordable CPMs.
Games offer publishers a valuable trove of first-party data: Media groups are rolling out daily games offerings that are often loaded with ad trackers.
Despite the fact that in-game ad spending will see relatively modest growth over the next few years, games still offer several opportunities for brands.
Spotify is taking a gamble by charging for a feature competitors already offer at no extra fee
Following nearly 25% growth in 2023, US game ad revenues will total $8.59 billion this year, a growth of 6.7% over 2023, per our March 2024 forecast.
Retail media is the fastest-growing ad channel we track in the US, growing by 26.0% this year. Its share of total US media spend will reach 14.1% this year, and come 2028, nearly 1 in 5 ad dollars spent in the US will go to retail media. But the channel has the potential to grow even more. Here are four key factors that present challenges to retail media growth right now.
Personalization makes Spotify a sticky service: The music streaming service is leaning into its strengths with a brand campaign that will debut new in-app features.
Microsoft gaming head Phil Spencer suggests an Xbox handheld is in the works, reflecting a mobile gaming trend and a potential shift from consoles to portable devices.
Young audiences boost “Bad Boys”: Sony’s $56M domestic debut showcases franchise power and an efficient ad strategy amid challenging box office dynamics.
On today's podcast episode, we discuss why the Atlantic thinks "Google is playing a dangerous game with AI search", the best new membership perk that retailers should introduce, TV networks strategy to deemphasize age, whether every brand needs a personality, why the Taj Mahal was built, and more. Tune in to the discussion with our analysts Blake Droesch, Bill Fisher, and Carina Perkins.
The dominant drone maker faces a potential US ban under the Countering CCP Drones Act and might need to sell to a US company or abandon the market completely.
Several providers recently increased subscription rates, and this requirement may lead to a further price hike for users.
Twitch raises subscription costs: Though just a $1 increase, creators could see fewer subscriptions and become more dependent on advertising.
Video games are the next frontier for streaming services: Adaptations of gaming franchises have delivered strong results, andfor streamers, who show no signs of stopping.
Consumers are paying more attention to CTV ads: While linear still commands higher attention and ad spending, the gap is rapidly closing.
CTV is still one of the fastest-growing channels in advertising, fueled by Netflix, Disney+, Max, Amazon Prime Video, and more adding ads to their platforms. But the previously skyrocketing channel has matured, leaving a new TV landscape where advertisers must contend with balancing ads between linear and CTV and buying inventory even as volume shrinks. Here are five key stats advertisers should know about CTV.
Max raises ad-free plan prices: Subscribers could trade down to ad-supported tiers, which are more profitable for streamers.
The inclusion of content made with OpenAI’s Sora tool marks the film industry’s cautious acceptance of AI. Are critics beginning to validate AI’s artistic value?
Microsoft moves away from moonshot projects to channel resources toward AI expansion goals. AI myopia could come at the cost of future innovation.