“Deadpool & Wolverine” comes out this week, following a number of cross-promotional activations that have taken advantage of star Ryan Reynolds’ ad prowess. Marketing surrounding “Deadpool & Wolverine” borrows a page from the pink playbook used by “Barbie” ahead of its release a year ago.
2,500 SAG-AFTRA members demand safeguards after job losses and failed talks, highlighting the urgent need for ethical AI use in the gaming industry.
Deadpool & Wolverine breaks preview earnings record: Marvel's latest film shatters R-rated preview gross, signaling major success for the MCU.
On today's podcast episode, we discuss why Netflix was able to grow subscribers and revenue by such an unexpected amount, the biggest question surrounding its ads business, and the most significant threat facing Netflix at the moment. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.
Microsoft blames the global CrowdStrike IT disruption and $5 billion in losses on an EU ruling requiring third-party access. Security is a strong argument against opening platforms.
NBA lands historic media deals: New agreements with Disney, NBC, and Amazon promise expanded coverage and increased accessibility for fans.
Bundles solidify streaming leaders’ dominance: Warner Bros. and Disney are offering a heavily discounted bundle ahead of Venu Sports launch.
TikTok and Meta waver under EU, UK regulations: A stricter regulatory landscape has piled fines and investigations onto the platforms.
Netflix viewership grows thanks to hit show ‘Bridgerton’: While Netflix is seeing gains, it still falls behind NBCU, YouTube, and Disney.
YouTube's growth continues: Ad revenues rise, Shorts’ outlook improves, and AI tools expand despite challenges from competition and ad blockers.
Antitrust concerns influenced Wiz’s decision to decline Alphabet’s $23 billion bid. The security firm has its sights set on an IPO as Google goes back to the drawing board.
Spotify’s advertising efforts are paying off: The music platform posted a record Q2 thanks to strong ad growth and subscription changes.
Major gaming studios are accelerating the use of genAI in game production, resulting in developer and creative job losses and mounting ethical concerns
Netflix games is still hanging on: The company announced it’s working on 80 games, and recently launched a first-ever hub for its titles.
On today's podcast episode, we discuss how the time we spend with media is changing—a double milestone for digital and mobile, when time spent watching CTV will catch up with linear TV, and why social media time will fall for the first time ever. Tune in to the discussion with host Marcus Johnson, director of forecasting Oscar Orozco, and forecasting writer Ethan Cramer-Flood.
A struggling Warner Bros. looks to pivot: The company could split digital and linear assets to lighten the weight of debt on its streaming ventures.
Biden's withdrawal boosts ad spending: Political ad spending projections rise to record highs with Biden stepping down, influencing 2024 campaigns.
Apple TV+ looks to curb spending on originals: Despite investing $20 billion, the streamer only owns 0.2% of time spent with TV.
Netflix reports strong Q2 growth: Subscribers surged to 8.05 million, with ad-supported tier driving revenues and engagement.
Mini AI models race to the bottom: OpenAI’s GPT-4o Mini outperforms rivals, costs less, supports more tokens, and highlights a trend toward affordable, efficient AI models.