It’s an election year in the US, one where we’ll see record-breaking political ad spend. While political advertising is often viewed as a separate game from other industries, the trends set by campaigns ripple into the rest of the marketing atmosphere. What will 2024’s version of Nixon and Kennedy navigating live TV or Obama embracing social media be, and what will be the impact on the ad industry at large? Here are five trends all advertisers should be watching.
It’s investigating potential harmful effects on minors. Addictive design, privacy, and age verification face an overhaul.
Apple targets a sales revival with iPhone 16 launch: True to CEO Tim Cook’s word, generative AI will be baked into Apple’s latest devices to help boost profits after lackluster iPhone 15 performance.
Walmart's Vizio buy signals major push into streaming and advertising: The retail giant is aiming for digital dominance against competitors like Amazon and Roku.
Crashes, declining trust, and potential bans fuel safety concerns and activism, challenging the technology’s readiness and future expansion.
A Switch 2 delay and PS5 sales slump: Aging consoles pose a challenge for this year’s holiday sales forecast. But it could also create an opportunity for other gaming formats.
Roku battles for ad dollars amid stiff competition from Netflix and Amazon Prime Video: company's resilience shines with 80 million accounts and a revenue uptick despite a dip in user revenues.
On today's podcast episode, we discuss the main takeaways from this year's Super Bowl; which ads had the biggest impact; how Fox, ESPN, and Warner Bros. Discovery's (WBD's) new giant sports streaming service announcement changes the game; some unbelievable facts about trees; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.
The youngest US generation is already online and outnumbering its teen counterpart on digital video and gaming platforms.
Xbox embraces cross-platform gaming, hinting at a future beyond consoles. Meanwhile, PS5 nears its twilight, reflecting a broader industry pivot to cloud, mobile, and PC gaming.
Apple’s VR headset, the Apple Vision Pro, became available in the US on February 2. Almost immediately after, brands began announcing immersive experiences that would be available for download on the headset.
Zuckerberg touts the Quest 3 as open, affordable VR for all, challenging Apple’s premium closed ecosystem. Can Vision Pro’s large developer and app base make it competitive?
Mozilla uncovers serious privacy breaches by romantic chatbots: The companionship AI market is booming, but there’s a fine line between a legitimate business and a phishing scam.
Amazon Prime Video snags an exclusive playoff game for next year: This highlights the growing trend of exclusivity when it comes to streaming major sporting events.
Super Bowl 2024 ads leverage celebrity allure and nostalgia, balancing entertainment with subtle political commentary: The messaging was a reflection of advertising's evolution.
Super Bowl LVIII's viewership soared to 126.6 million, marking a 10.9% increase: Univision and Nickelodeon figures were noteworthy slides of the pie.
Xbox exclusives may hit PlayStation and Nintendo platforms amid lagging sales and a Game Pass slowdown. Cross-platform gaming could boost its cloud business.
Microsoft researchers hint at human-level intelligence with new AI: A research study showcases a model with advanced, flexible capabilities. Challenges mean it won’t necessarily be a best-seller.
Paramount lays off 800 as acquisition rumors swirl: As the streaming industry begins to consolidate, Paramount is looking for ways to eke out an advantage.
‘The Joe Rogan Experience’ is a sign of Spotify’s shifting strategy: On its path to make podcasting a “$20 billion” opportunity, Spotify is letting go of exclusivity.