The way advertisers think about TV is changing as it shifts from linear to ad-supported streaming. Here are three developments shaping TV ad measurement, streaming behaviors, and consumer targeting.
Spotify plans price hikes as Q1 revenues disappoint: A resilient Spotify is trying to brace for an AI-fueled future.
There are 3.60 billion people around the world who have phones capable of delivering AR, and 1.06 billion already use mobile AR, according to a March 2023 report from ARtillery Intelligence.
The company will open up the metaverse to teens and invest in games to drive VR adoption just as Apple firms up plans to compete in immersive AR/VR.
On today's episode, we discuss how in-flight measurement helps marketers do more with less, the importance of an integrated cross-platform/media performance view, and how to be thoughtful about selecting KPIs. "In Other News," we talk about the significance of Nielsen regaining its accreditation for national TV ratings and what to make of Netflix struggling to livestream its "Love Is Blind" reunion. Tune in to the discussion with our analyst Paul Verna and Stephanie Gall, senior manager of measurement products at Cint.
Acquired content has been the engine of Netflix’s success: As streamers like Peacock and Paramount+ win back hits, could that cause a long-term problem for the streaming leader?
Seagate’s $300M fine for selling hard drives to Huawei shows that US regulators are strictly enforcing bans against China.
The world's largest chipmaker forecast a 16% sales tumble in Q2 as the tech sector slows down. Its plans for new factory locations could be in peril.
A look at Netflix’s confusing video game strategy: A high-quality catalog means little if most of the company’s 232 million subscribers don’t know it exists.
Meta fires its social media and metaverse techies: The latest round of layoffs includes a questionable gaming pivot. Like its Big Tech peers, Meta’s big picture, long-term strategy is missing.
Expensive headsets aside, Apple already has the necessary developer, app, gaming, fitness, and streaming video ecosystems to build its next big thing.
Meta's social VR platform, Horizon Worlds, opens to teens: Lawmakers have concerns, but the Facebook parent is adamant on building its metaverse user base.
Exclusive podcasts didn’t pay off for Spotify: With slower listener growth overall, the company is bringing some shows to rival audio platform
BuzzFeed News shuts down: The news industry is facing a number of challenges, including digital ad revenues.
Data center operators are finding it difficult to secure reliable and cost-effective power due to rising energy prices, increased power consumption, and supply chain shortages.
TV and streaming writers overwhelmingly vote to authorize a strike: A gap between record revenues and shrinking pay set the stage for a showdown.
AI-generated music is great at impersonating artists: Universal Music pulled a fake, viral song from streaming services and demanded platforms crack down on AI.
Netflix Q1 shows growth is becoming harder to achieve: Paid sharing will prove dividends—as will strength in global markets.
We forecast US advertisers will spend a combined $86.40 billion on linear and connected TV (CTV) this year—in other words, about 1 in 4 ad dollars will go to ads on the TV glass. But as linear TV ad spending stagnates, networks are incentivized to prove the reach and efficacy of their digital properties.