Ad strategy is vital for podcasts, where listeners don’t necessarily click ads but commercials can still leave an impression. Here’s what marketers need to know when they think about podcasting and digital audio at large.
Another Consumer Electronics Show (CES) has come and gone, introducing the world to everything from a self-driving stroller to an accessible PlayStation 5 controller. It would be impossible to give a rundown of everything announced at the Las Vegas event, but here are a few things we think retailers should keep an eye on.
Nearly three-quarters of US adult internet users agreed it will take them a while to understand how to use and join the virtual world, according to an October 2022 Sitecore survey. That’s not great news considering 64% said they won’t engage in the metaverse if it’s hard to figure out or use.
Tesla losing momentum in China: Faced with increasing competition, Teslas are being discounted in its biggest growth market. Shares continue to spiral while CEO Elon Musk hangs out at Twitter.
Could the great WBD cull of 2022 be over? After a half year of content disappearing from HBO, WBD execs say the future is about “relaunching and building.”
Spending on original TV shows to fade: Tough economy to prompt cutbacks by streamers and broadcasters, but Disney and others will still invest heartily.
Sony’s PlayStation 5 shortage is over: It only took three years, but now PS5 supplies have stabilized just in time for Sony to pivot its VR strategy. It could lead to consolidation of its gaming and entertainment properties.
Audio companies are freezing and slowing podcasting budgets: After years of aggressive spending, softening listener growth is unnerving major players.
Paramount is playing catch-up when it comes to ad innovation: The media giant is exploring a number of initiatives to fuel its aggressive streaming goals.
Meta’s latest EU fine is more than a minor shakeup: The ruling, which Meta will appeal, could markedly limit its ability to target advertisements.
Taiwan is still the cradle of chip innovation: TSMC committed to its home country even as it broke ground in America, maintaining Taiwan’s dominance in chip production at a time of heightened geopolitical conflict.
ogers-Shaw deal in jeopardy: The $26 billion merger would create the second-largest firm in Canada’s telecom oligopoly, but delays and uncertainty will drive down value.
VideoAmp will give Nielsen a run for its money: The measurement startup’s list of high-influence partners now includes Warner Bros. Discovery.
Meet the new Netflix, same as the old Netflix: The streaming service canceled another hit show after one season in a misguided search for a megafranchise.
Our analysts have already shared what they think will be the biggest trends of 2023, but we’re not done with the crystal ball just yet. From patchwork TV measurement to Meta cashing in on its messaging apps, our team revealed some thoughts on what’s to come in the year ahead.
Tesla leads EV charge, but competition is around the corner: Tesla’s expansion is unparalleled, but so are its recalls and safety issues. Meanwhile, the rest of the automotive industry is slowly but steadily catching up.
James Cameron’s new ‘Avatar’ film suggests the box office can’t survive without spectacle and translatable themes: The movie has netted two-thirds of its receipts from outside North America.
More people in the US are listening to digital audio, and those who already do are spending more time listening.
From streaming to ad measurement and privacy, 2023 will be a year of transformation. Here are four changes we expect in the new year.