Apple in second phase of testing AR headset, but ecosystem, chip shortage are obstacles: Apple still faces hurdles to succeed in its pivot to mixed reality and metaverse platforms.
Netflix’s comedy clip channel is a discoverability no-brainer: The streaming giant is bringing a TikTok-like feed of short videos to its TV app.
TelevisaUnivision’s new streaming brands are bullish on foreign language content: The media giant is catering to an underserved Spanish-speaking audience.
Rights to Indian cricket games could cost over $5 billion: Disney, Amazon, and Reliance are hoping to broadcast India’s most popular sport as US viewership growth slows.
ANA will soon pilot alternatives to Nielsen TV ratings panel: The industry is in need of standardization following Nielsen’s fall from grace.
NBCU is softening the Olympics’ ratings blow by touting iSpot partnership: Predicting a low turnout, the broadcaster went all-in on flexing new tools to advertisers.
Since Facebook rebranded itself as Meta, mobile apps have been scrambling to stake a claim in the metaverse—on paper at least. In November, the month after the rebrand, 29 apps worldwide added “metaverse” to their name or description, more than double the number in October. This trend hasn’t wavered: In the three months since Meta emerged, 86 more apps have featured the buzzword in their name or description.
As news consumption via podcasts grows, so do misinformation woes: Spotify’s COVID-19 content warnings will likely be the first of many attempts to moderate podcast content.
Peloton’s last-ditch video game push won’t save it: Gaming in general could help Peloton retain and attract users, but the new Lanebreak game it rolled out last week is more of a novelty for now.
Super Bowl LVI was a testing ground for post-pandemic norms: New measurements, brand partners, and languages made this year’s event crucial for advertisers.
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Roku looks to boost hardware sales with smart TVs: The company has seen sales of its CTV devices slow over the past year, and tapping into smart TVs could be the answer.
Spotify acquisitions cement its future in podcasts: Additions of Chartable and Podsights would enhance ad analytics capabilities, making the company a more attractive partner for marketers.
For ViacomCBS, becoming a streaming titan is the top goal: The media giant is rebranding as Paramount, touting its streaming products’ growth.
Roblox feels the metaverse pressure: Investors weren’t happy despite the company’s 83% revenue growth and 33% user growth—but marketers should be! Regardless of its metaverse goals, it’s still a valuable platform for video game campaigns.
Key strategic decisions shape Hasbro and Mattel’s outlooks: While both companies posted strong Q4 growth, only Mattel is optimistic about near-term growth.
2022’s acquisition trend continues with AMD’s $49B merger with Xilinx: Together, the two companies can better compete in the $139B cloud and edge computing market.
With Ubisoft as their only stalwart, NFTs face an unclear future in games: The French developer’s NFT plans have brought employee relations to a boil.
Casual mobile games are attracting investor attention: Developers like Tripledot now have to find ways to create viral experiences that stand out in a sea of copycats.
Chinese companies can learn much about metaverse from US counterparts: Heavy tech regulations in the country have slowed tech firm’s ventures into the virtual world.