A reality check for consumer confidence on cybersecurity: Consumers give too much trust to companies and services handling their data. A study reveals security education needs to be updated.
Walmart’s visual search feature has some kinks to iron out: The retailer would be better served continuing its investments in AR try-on and 3D-visualization, like Nordstrom has done.
Semafor bets on events as ad spending pulls back: Recently launched pubisher to rely on revenues coming from conferences and meetings.
Microsoft’s attempt to acquire Activision Blizzard in what could essentially create a video game monopoly has many, including the Federal Trade Commission, keeping a close eye on the gaming industry. The $68.7 billion acquisition would give Microsoft a leadership position with franchises like Call of Duty, Candy Crush Saga, World of Warcraft, Diablo, and Overwatch.
FTC’s biggest antitrust test: Successfully blocking Microsoft’s $68.7 billion acquisition of Activision Blizzard could define Lina Khan’s tenure in the FTC. A legal skirmish with Big Tech will be long and expensive.
James Gunn will need all his Marvel know-how and a little luck to save DC’s cinematic fortunes: Billions are at stake for Warner Bros. Discovery.
Time spent with cable and broadcast TV is decreasing, a trend that’s been particularly pronounced over the past year. Streaming accounted for 36.9% of US time spent with TV as of September 2022, up from 27.7% in the same month in 2021, according to Nielsen. Streaming stole share from all other TV categories.
Cloud defense contract divided by four: AWS, Google Cloud, Microsoft Azure, and Oracle are official government cloud contractors under the JWCC, which leans on collective technology to develop strategic defense.
Government resistance against TikTok intensifies: The list of states banning TikTok on government devices keeps growing. Could intensifying scrutiny lead to an all-out US TikTok ban?
Demand for Tesla cools in China: Competition from cheaper Chinese-made EVs could be putting a damper on Tesla adoption and hiring at the company.
Nearly half (47%) of marketers worldwide would spend more on connected TV (CTV) advertising if they had access to higher-quality targeting data, according to Lotame. Meanwhile, 36% are looking for a more efficient buying or planning process.
China eases COVID-19 mandates: Restrictions are lifting as Beijing softens its stance on zero-COVID, but uneven implementation, worker shortages, and production migration could prolong economic recovery.
Warner Bros. Discovery cuts through a brand crisis: The media giant is naming its merged streaming service “Max,” keeping brands like HBO in their own hubs.
Gaming’s golden age begins: A recession-proof gaming industry could be tech’s bright spot in 2023, with major title and console releases and heightened interest driven by generative AI and VR.
Ad-supported video services stream into Canada: Country is fertile ground as viewers demonstrate heavy adoption across a variety of entertainment platforms.
Ad market growth to slow but not stop in 2023: Connected TV and retail media will drive strength in uncertain economy, per forecasts.
This year has been a tough one for advertisers as inflation impacts consumer spending, causing ad spending to fall. Here are three insights about the state of audio advertising and what’s in store.
With inflation driving up operating costs and a potential recession looming, marketing is getting deprioritized. Our current outlook: Ad spending won’t bottom out
On today's episode, we discuss Spotify's impressive Q3, podcast listenership in the US, and how traditional radio is able to be so resilient. "In Other News," we talk about why sports betting will never be free of controversy and why Airbnb says its search-averse marketing strategy is working. Tune in to the discussion with our analyst Daniel Konstantinovic.
The ad-reliant digital publishing business is dying: News organizations like CNN, Gannett, and countless others are laying off hundreds as ad revenues fall dramatically.