BetterHelp bested other US podcast advertisers in 2021 and spent $76.9 million on podcast placements that year. This was nearly triple the outlays of NBCUniversal, the second-biggest spender, at $27.7 million. All told, the top 10 podcast advertisers invested close to $300 million.
TV squeaks past online and mobile video to become the top video ad channel among US agency and marketing professionals. In October, 47% ranked TV—including connected TV (CTV) and OTT—as the No. 1 video type for achieving their advertising goals. That’s more than the 46% who put online and mobile video in first place.
Amazon’s freewheeling approach to brick-and-mortar is at an end: The retail giant closes stores as it focuses on boosting profitability and winning grocery market share from Walmart and Target.
The streaming subscription may be at a turning point: As CNN+ pricing and launch strategy comes into focus, there’s a question how much content consumers will pay for.
US Soccer is the latest sport snatched up by streamers: HBO Max struck an eight-year deal with the US Soccer Federation, similar to its NHL deal last year.
Podcasts are an obvious play for Twitter but might not be a golden ticket: An in-testing podcast tab on the platform was leaked by a user.
Netflix makes mobile gaming play with $72M Next Games acquisition plan: Games could help boost flagging user engagement, but Netflix is coming from behind in a saturated market.
Netflix’s gaming investments set it apart from streaming competitors: The company acquired a Finnish mobile games studio that it has worked with in the past.
Read the latest stories from Insider Intelligence about artificial intelligence in social media.
Hollywood’s Russia boycott is a sign of dwindling reliance on foreign box offices: Several film studios have paused current and future film releases in the country.
Sports broadcasting rights are the new battleground for streamers: NBCU is looking to stream MLB games while competitors battle over sports rights abroad.
On today's episode, we discuss Spotify's Q4 performance and what it tells us about how the audio streaming giant is changing. Then for "In Other News," we talk about what the biggest threat to Spotify's podcasting dominance will be and a new way to improve the accuracy of audio ads. Tune in to the discussion with our analyst Peter Vahle.
NBCU goes after in-game ad market with Anzu partnership: Deal provides avenue to reach younger consumers across mobile, PC, and console platforms.
Warner Bros. Discovery may add free option in streaming wars: Merged firm could add tier to reach new customers and showcase content with lower viewership.
On today's episode, we discuss how connected TV (CTV) advertising will scale and how AI is poised to help TV advertisers. Then for "In Other News," we talk about Google curbing cross-app tracking on Android phones and what to expect from the WarnerMedia/Discovery merger. Tune in to the discussion with chief product officer at MNTN Marwan Soghaier and our analyst Paul Verna.
Netflix is way behind its competitors in India: The streaming service’s lack of a sports broadcast offering in the country is hurting its subscription goals.
Spotify overtook Apple Podcasts as the biggest US podcast platform in 2021, when the Swedish company drew 28.3 million monthly US podcast listeners, about 200,000 more than its rival did. Come 2025, Spotify’s lead will widen to 13.2 million, while Apple’s growth in the sector will all but stagnate.
Meta puts AI at the center of the metaverse’s foundation: A glimpse into the company’s 10-year quest to build a VR future around AI reveals they are nowhere near finished and still have a long way to go
Apple in second phase of testing AR headset, but ecosystem, chip shortage are obstacles: Apple still faces hurdles to succeed in its pivot to mixed reality and metaverse platforms.