On today's episode, we discuss how the Olympics might affect Peacock user growth, streaming services feasting on sports rights deals, how not to annoy your customers, whether consumer spending can hold up, how young people are spending their summers (and how marketers can reach them), the events people want to see added to the Olympics, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, senior forecasting analyst Peter Vahle, and principal analyst at Insider Intelligence Paul Verna.
NBCU reports a great Q2: With ad revenues up 32.8% over last year and Peacock sign-ups up to 54 million, NBCU’s on a roll—but poor Olympics ratings have dampened the good news.
On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q2, including social media buyers and buy now, pay later service users. We then talk about the 2021 NBA finals ratings, a landmark ruling that lets brands work with NCAA athletes, and why OOH ad prices are on the rise. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and director of forecasting at Insider Intelligence Oscar Orozco.
DV360 CTV ads get even better: The company announced new targeting options and measurement capabilities, making it an even bigger competitor to pay TV.
Ready, set, oh no: The trend of record-low ratings continues with the Olympics' dismal opening ceremony viewership, but NBCU still pulled in record-high ad revenues.
The Olympics start today, but should they?
Olympic backlash: Toyota has pulled all its Olympics-related ads from Japan as the number of COVID-19 cases in the country climbs and citizens express deeply negative sentiment about the Games.
Advertisers are still betting on the Olympics: The much anticipated, highly discussed games brought in 20% more TV ad sales in the US than their Rio predecessor.
NBCU's upfronts: The company said this year's upfront market was its biggest ever, driven by inventory for the Olympics and Super Bowl, plus unprecedented digital upfront commitments.
Price hike: Disney has raised the cost of ESPN+ as its new sports rights deals prioritize the streaming service.
A hat enters the ring: Apple has initiated early talks to purchase the streaming rights for the NFL’s Sunday Ticket package, which would result in a significant change to Apple TV+’s offering.
On today's episode, we discuss what Facebook's new virtual reality (VR) ads look like, the ad formats that will be unique to VR, and what's driving VR headset growth. We then talk about the breakdown of what Americans are watching on TV, whether we will ever see ads on Disney+ and Netflix, and whether YouTube TV has the answer for sports fans. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Victoria Petrock and Paul Verna.
On today's episode, we discuss how many Americans watch sports on streaming platforms, how TV companies are tackling the digital sports rights balance, and what this year’s Tokyo Olympics can do to help boost NBCUniversal's streaming platform Peacock. We then talk about the key takeaways from the 2021 Upfronts, the potential impact of Univision's Spanish language streaming service, and how the entertainment industry is balancing box-office releases and streaming. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
A new brand of influencer: The NCAA rule changes permit college athletes to monetize their likeness, creating new opportunities for marketers.
Hi-fi YouTube TV: The $20 add-on to YouTube's skinny bundle includes 4K resolution and offline playback, which YouTube hopes can capture sports fans who have already cut the cord on traditional cable.
The show will go on, even amid protests: The Tokyo Olympics are still embroiled in controversy, but given the level of investment from NBCU and other stakeholders, the games will commence in about a month, as planned.
The NFL seeks new media strategies through investors: The league is opening up stakes for non-owners as it works to develop a more robust digital media portfolio and presence.
The legalization of sports gambling in more than 20 US states has opened new business opportunities, and potential pitfalls, for broadcasters and streaming services that seek to tie in betting content, such as fantasy leagues, with live broadcasts—or at least market separately to the sports viewing and gambling audiences.
A localized offering: New details have emerged about Sinclair Broadcast Group's standalone sports streaming service, one that could present new opportunities to reach a growing digital live sports audience.
NBCU charges full steam ahead on Olympics: The network's 7,000 planned hours of programming are aimed at overcoming sponsor hesitation and recouping the $1.25 billion in ad spend it secured for the original 2020 games.