Will streamers band together to create a sports broadcast hub? ESPN is trying to persuade competitors to jump on board, and revenue pressures could sway them.
FuboTV hits key milestones: TV alternative reports $1 billion in annual revenues and $100 million in yearly ad sales, but can they keep it up?
On today's episode, we discuss if Twitter is actually getting worse, whether folks will want to become "Meta Verified," what it looks like to digitally insert yourself as a player into a live basketball game, whether Airbnb's recent performance is reflective of the overall travel market, what paid family leave looks like in the US and in different countries, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.
Dick’s Sporting Goods looks to grow its share of the outdoor market: The retailer is buying outdoor retailer Moosejaw from Walmart. (This story was written with the assistance of GPT-3.)
On today's episode, we discuss whether Super Bowl viewership is trending up or down, what the best ads were (and why), and what to include in an advertiser's Super Bowl playbook. Tune in to the discussion with our analyst Paul Verna.
“Disrupt, make noise, get people talking about Tubi the next day.” That was the goal for the campaign, said Greg Hahn, co-founder and chief creative officer of Mischief, the agency behind Tubi’s “interface interruption” and “rabbit hole”-themed Super Bowl ads. We talked to Hahn about Tubi and Mischief’s advertising approach.
Uber Eats serves up post-checkout app ads: New offering, which debuted during Super Bowl, allows advertisers to reach consumers tracking status of orders.
As the nation readies itself for Super Bowl Sunday, let’s review how this year has gone for the NFL. The league’s ratings for the 2022–2023 season were down 3% from the prior year, and there’s one big reason to blame: Amazon’s Thursday Night Football. Despite the drop, sports leagues will continue to move full steam ahead with exclusive streaming deals while Amazon waits for consumers to catch up.
This year’s Super Bowl ads will be defined by big stunts, from FanDuel’s live Gronk field goal attempt (we won’t be betting on this) to whatever M&M’s is doing with “Ma&Ya’s candy coated clam bites” (these we would bet on). Here are five charts on Super Bowl advertising.
Despite a tightening ad market, the Super Bowl powers on: Fox has sold out spots for Sunday’s game, with prices stabilizing after last year’s jump.
Apple’s 10-year bet on the MLS has begun: The company is asking advertisers to help build a following for sport with no viewership promises.
What’s got the go-ahead? Pushing boundaries, leveraging social media, and engaging with audiences beyond the TV. But be wary: don’t go too far, lose focus on offline opportunities, or forget to connect the dots.
Disney wants to see how big pickleball can get: The sport got a popularity boost over the last two years, prompting ESPN to make a low-risk bet on its streaming future.
Streaming’s live sports efforts off to rough start: Despite Amazon’s significant football viewership miss, digital live sports is expected to grow steadily.
Apple’s sports ambitions take a hit: YouTube TV has won NFL Sunday Ticket rights over the consumer tech giant.
Fanatics raises $700 million: Despite market turmoil, investors continue to pour cash into the sports-merchandising giant.
On today's episode, we discuss Spotify's impressive Q3, podcast listenership in the US, and how traditional radio is able to be so resilient. "In Other News," we talk about why sports betting will never be free of controversy and why Airbnb says its search-averse marketing strategy is working. Tune in to the discussion with our analyst Daniel Konstantinovic.
Sports betting has an inextricable brand safety risk: A recent New York Times report unveiled the industry’s murky rise to prominence, drawing further brand safety concerns.
A perfect storm hurts World Cup ad spending: The holiday overlap, controversies, and a general downturn have weakened the event’s ad performance.
Pro soccer will mark Apple’s first foray into live TV ads: Apple TV+ is one of the last streaming ad holdouts, and the company is honing in on ad revenues.