The Super Bowl is a fixture of advertising: Fox has sold 95% of the event’s ad inventory, with spots going for as much as $7 million.
On today's episode, we discuss the significance of Amazon securing the rights to NFL Thursday Night Football, how the broadcast could look different, and what other tech players might secure sports rights in the future. "In Other News," we talk about whether video streaming platforms looking too similar is a problem and what to make of two Snapchat ad execs going to Netflix. Tune in to the discussion with our analysts Andrew Lipsman and Paul Verna.
In the year since NCAA athletes have been able to cash in on their names, images, and likenesses (NIL), celebrity college athletes are just catching up to the opportunities other celebrities have.
On today's episode, we discuss whether sports streaming is making us all lose, how much time younger and older folks spend watching TV, California passing tough internet privacy rules for kids, how much recessionary fears have taken their toll on brand loyalty, what happens when robots create ads, an unpopular opinion about the new social media app BeReal, some interesting facts about real-life dragons, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Dave Frankland.
Amazon looks to increase awareness for its sports offering: Its Prime Video is partnering with DirecTV to bring Thursday Night Football to bars and restaurants.
FanDuel plans to launch its own cable network: While sports betting is surging, the service could have an uphill battle ahead.
On today's episode, we discuss the most pressing questions related to The Walt Disney Co.'s streaming platforms: what should we make of the recent price increase announcement, will Hulu soon become a tile within the Disney+ app, and what is the significance of Disney+ expecting to sign up fewer subscribers in the future? "In Other News," we talk about whether streaming will save sports or kill it and why folks are more likely to put TV subscriptions on the chopping block. Tune in to the discussion with our analyst Ross Benes.
Thursday Night Football expected to reach a smaller audience on Amazon: Still, the retailer’s media network could produce a win for advertisers.
A major ad spender is pulling back: Automakers spent less on TV ads for the second month in a row thanks to few sports events and a sour economy.
Ryan Reynolds lends his brand to fuboTV: The streaming service struck a deal with the actor’s Maximum Effort Productions to drum up excitement for its offering.
Sports betting’s ad cooldown won’t be permanent: A year of hefty spending might have DraftKings slowing down, but sports will persist through a recession.
The NFL’s streaming service is full of ifs and buts: Deals with other streamers complicate the league’s attempt to flex its viewership.
On today's episode, we discuss some predictions for H2 2022 that are too specific to be 100% certain but could still come true, including: will there be new talks to revive the Pinterest/PayPal super app merger, what will happen to Mark Zuckerberg's quest to build the metaverse, will Netflix get into live sports, and more. Tune in to the discussion with our analysts Debra Aho Williamson, Andrew Lipsman, and Paul Verna.
NFL+ could add to the crowded streaming environment: The question is, will it have enough content to sate football-hungry viewers?
Sports betting is becoming a major growth opportunity: in a test that competitors are watching very closely, FuboTV is bringing sports betting to its TV apps.
Brands shouldn’t shy away from foreign soccer partnerships: Brands only used up 5% of soccer’s $1.8 billion digital ad inventory.
Those waiting for a bid from Amazon are going to hear crickets: The digital giant won’t pay up to $7.7 billion to win streaming rights for Indian Premier League cricket matches.
Fanatics aims to capture the college athlete trading card market: News of the launch comes about a year after the NCAA ruled athletes could be compensated for marketing agreements.
Formula One is the latest target of US streamers: Several platforms are bidding for exclusive US broadcasting rights.
Formula One is finding its footing in the US: Two new races and record viewership in the US have brands eager to get on board.