Rights to Indian cricket games could cost over $5 billion: Disney, Amazon, and Reliance are hoping to broadcast India’s most popular sport as US viewership growth slows.
NBCU is softening the Olympics’ ratings blow by touting iSpot partnership: Predicting a low turnout, the broadcaster went all-in on flexing new tools to advertisers.
Super Bowl LVI was a testing ground for post-pandemic norms: New measurements, brand partners, and languages made this year’s event crucial for advertisers.
Disney pivots to a streaming-first strategy: Strong subscriber growth and theme park revenues helped the entertainment company overcome higher expenses and flatlining revenues from linear television.
This weekend’s Super Bowl sees legacy brands return and new players emerge: High consumer spending and TV ratings have both old favorites and new industries buying ad spots.
On today's episode, we discuss what the next big augmented reality (AR) experience might be, the Trojan horse of self-service retail, whether podcasting has a "hit" problem, the NFL's 2021 regular season ratings, a possible delivery drone milestone, an unpopular opinion about consumer choice, robot referees, and more. Tune in to the discussion with our analysts Oscar Orozco, Peter Vahle, and Blake Droesch.
Long-time Olympics advertisers face controversy, waning viewership: Brands sponsoring the event are staying hushed to avoid upsetting domestic and international consumers.
New York sports betting soars in first nine days of legalization: The rapid success could win over states like California, which is set to consider legalization in 2022.
On today's episode, we discuss the fallout from Netflix's Q4 earnings and what the immediate future looks like for the streaming giant. We then talk about what to expect from NBC's overlapping broadcasts of this year's Super Bowl LVI and Beijing Winter Olympics, along with what to make of streaming players focusing their attention on kids' shows. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
NBCUniversal reduced Winter Olympics ratings expectations: Its broadcast strategy is changing after last year’s tepid Summer Games.
On today's episode, we discuss how networks and distributors' continuing fight over retransmission fees will affect consumers and what an increasingly crowded streaming market will look like. We then talk about just how big in media Apple wants to be and the relationship live sports have with linear TV and streaming. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Sports betting companies tripled TV ad spend in the last months of 2021: With sports gambling available to more people than ever before, operators look to national TV to bring in customers.
Among US gamers, Facebook Gaming is the most popular destination for viewing live gameplay, with 42% watching esports and other gaming livestreams on the platform.
The rise of sports gambling attracts family-friendly brands like Disney: CEO Bob Chapek revealed that Disney is looking to introduce betting to ESPN as interest heats up among digital sports broadcasters.
Tide opts out of Super Bowl LVI spot: Low ratings from the Olympics might be behind the brand’s decision to step away from the sporting event.
Sports betting will grow in 2022 and beyond as states, TV networks jump on board: The industry saw record growth in 2021 and will continue to rise, but views on just how fast differ.
Google’s paid search ads have gotten pricier in the US, with costs per click (CPCs) rising across retail product categories in Q3 2021.
The NFL has earned 14% more for broadcasters in 2021 than it did in 2020: MediaRadar data suggests there's been a resurgence in back-to-normal activities such as weekend football watch parties.
How PepsiCo reevaluated its approach to sponsorships: the company used the pandemic as a reset, focusing on better measurement and more local activations
On today's episode, we discuss how the travel industry is recovering and how the typical traveler has changed. We then talk about the state of the NFL's ratings, how much alternate telecasts can help, and the promise of sports betting. Tune in to the discussion with eMarketer associate forecasting analyst Zach Goldner and director of forecasting at Insider Intelligence Oscar Orozco.