Microsoft hitches its AI wagon to OpenAI’s ChatGPT: Investing $10 billion will give Microsoft 75% of OpenAI’s profits and priority access to innovation it can fold into web search and software solutions.
Meta sets teen ad limits days after a public school district lawsuit: The company is changing its teen advertising policies while staring down litigation and mountains of fines.
Five major TV networks team up against Nielsen: A new joint industry committee for measurement currencies wants to have alternatives certified by May upfronts.
The ad industry cut 3,500 more jobs in December: 2022 ended on a sour note with two of the year’s steepest drops in ad employment.
This week, Meta announced its Variance Reduction System, which it says will equitably distribute ads via census data and machine learning. The new tech was created in partnership with the US Department of Justice (DOJ), representing the first instance of direct court oversight for Meta’s ad targeting and delivery, according to a DOJ statement.
2023 layoffs expose Big Tech’s dirty laundry: Tone deafness, overexpansion, and lack of focus on security are the industry’s pressing problems that need to be resolved before the economy recovers.
AI solutions are gaining mainstream momentum: The flurry of artificial intelligence adoption is pushing innovation forward, but we’re already seeing some negative applications of the latest AI tech.
Reddit and Pinterest are here to prove that brand safety is king: At CES, the two platforms touted their safety and moderation policies while major competitors flounder.
Samsung’s sinking profits: Declining demand for PCs, smartphones, and memory is eroding the tech giant’s value in its consumer electronics and chip fabrication businesses.
Could the great WBD cull of 2022 be over? After a half year of content disappearing from HBO, WBD execs say the future is about “relaunching and building.”
Pinterest’s LiveRamp partnership jumps on the clean room bandwagon: With social players like Meta and LinkedIn embracing privacy-enhancing solutions, Pinterest can’t afford not to.
Amazon laying off 18,000: That’s significantly more than previously disclosed and could indicate that widespread job cuts are around the corner for tech companies. Job uncertainty could lead to panic and stall innovation.
Audio companies are freezing and slowing podcasting budgets: After years of aggressive spending, softening listener growth is unnerving major players.
Apple hits a bump on the road to becoming an ad giant: In an ATT twist, French regulators fined Apple for collecting advertising identifiers without user consent.
Salesforce sheds 8,000 jobs: A sudden scramble towards austerity will affect 10% of the SaaS giant’s workforce, but also reveals the tech sector’s continued collapse in the face of uncertainty.
Meta’s latest EU fine is more than a minor shakeup: The ruling, which Meta will appeal, could markedly limit its ability to target advertisements.
Search giants look to get ahead of the AI trend: Microsoft is teaming up with ChatGPT, a new technology that has Google on red alert.
Digital advertising is on shaky ground. Recent changes to our forecasts reflect that uncertainty. We examined what this year will look like for marketers, from retail media’s rise to social networks’ stagnation.
A quarter of US adults pay the most attention to TV commercials, making them the top ad format, followed closely by online ads, per CivicScience. Magazine and newspaper ads rank near the bottom, with only 4% and 5% paying them the most attention, respectively.
Taiwan is still the cradle of chip innovation: TSMC committed to its home country even as it broke ground in America, maintaining Taiwan’s dominance in chip production at a time of heightened geopolitical conflict.