In our 2022 US Retail Sustainability Perceptions Benchmark report, we analyze the top sustainability features that consumers look for when shopping at general merchandise retailers.
The resilient cloud: The world is spending more on cloud infrastructure than ever before—underscoring tech’s most buoyant sector despite inflation, rising interest rates, and a down economy. But can networks handle unprecedented cloud growth?
Europe’s Silicon Valley outpost: The EU’s San Francisco office could spark vital dialogue about cybersecurity and digital privacy, but don’t expect Big Tech to welcome EU policies with open arms.
In-game ads are set to debut during a downturn: The popularity of free-to-play games will help them endure, but advertisers may be cagey about spending.
Shopify sees a future in your inbox: The digital merchant platform invested $100 million into a company that focuses on email and SMS marketing.
CX is expensive but can be high reward: Oracle recently laid off employees as the ad outlook worsens, but there’s still plenty to be gained.
5G coverage buoys T-Mobile’s growth: Leading the US mobile market in performance and 5G coverage positions T-Mobile to take more market share in the enterprise segment, where it falls behind.
Foot Locker invests $54 million to help Black businesses and students: Retailer’s aid is part of a $200 million pledge of educational and economic support for the community.
Meta executives flee to the UK for a number of reasons: Remote work, regulatory concerns, and the threat of TikTok all fit into the equation.
Amazon lays off 100,000: As pandemic-era spending cools and the online ad market declines, hiring pauses and layoffs have become a relief valve for companies.
As Apple’s ad business expands, ATT’s reputation suffers: The mobile ad industry is reeling from the change, while Apple’s services unit grows ever larger.
High-profile brands are adjusting their ad campaigns: Walmart, Mint Mobile, and others look to loyalize and respond to shifting consumer priorities.
In this video, Sam Ngo, director, product marketing at BlueConic, shares how technology brings personalization to life. Ngo, who is responsible for helping customers realize the potential in their first-party data, also shares examples of how famed beer brand Heineken USA approached its data management and analytics decisions. Ngo, who joined BlueConic after spending years at Forrester Research covering the social intelligence space, shows how marketers can achieve personalization to better give consumers the tailored experiences they expect. Watch the video above.
Big Tech earnings reveal economic uncertainty: Consumer spending is down while costs are up and supply chain woes continue to drag down profits. Big Tech is bracing for tough times.
Snapchat + laps Twitter Blue: The subscription service is snapping up users—but Twitter’s offering hasn’t fared nearly as well.
CTV spend will see a downturn after Roku’s Q2: Months of macroeconomic pains and murky CTV credibility hurt the sector’s ad spend.
As privacy regulations and third-party cookie deprecation change the digital landscape, brands are seeing poor performance from what were once primary growth channels. Now, in a swing back in time, brands are re-evaluating top-of-the-funnel forms of marketing like TV to drive performance. In this video, Marketing Architects' Angela Voss shares how recent progress in automatic content recognition technology, programmatic buying, and more has helped brand marketers see the impact of TV and the benefits of sticking with it.
$52B CHIPS Act closer to becoming law: A convergence of economic and national security policy, the infusion of capital could reduce reliance on foreign technology while paving the way for American innovation.