Constrained chip supply continues: The yearslong chip crisis isn’t getting any better, and some markets aren’t expecting relief until 2024. But dwindling consumer demand could lead to oversupply and stagnating innovation.
Apple privacy moves draw sharp industry ire: The IAB harshly condemned Apple’s advertising policies, increasing chances for regulator intervention.
See our latest industry KPIs for retail media.
Retail media networks will challenge Google and Meta, and offer retailers serious margins.
PC slump slams peripheral and accessory market: The ripple effects of reduced consumer spending are creeping beyond PCs. Webcams, which were backordered during the pandemic, saw a 50% decline in sales in Q4.
The Federal Trade Commision (FTC) released new guidelines for health-related products—everything from dietary supplements to food to devices. The guidelines encourage marketing that is “truthful, not misleading, and supported by science.” The updates emphasize a few main pillars.
B2B marketers became more focused on data during the pandemic when in-person events—a classic way of collecting first-party leads—ceased to be an option, and they shifted more resources toward digital. Despite a drop in growth in 2023, data spending will hit $3.91 billion by 2024.
TikTok bans in colleges go viral: The fallout from students and teachers could be indicative of wider pushback against banning the app.
Xfinity ascends as broadband speed leader: Xfinity was the fastest fixed broadband provider in 14 states during Q4 2022. The competition wasn’t far behind, proving broadband in the US is improving.
2023 is the year of performance marketing. Budgets are getting leaner, and pressure is mounting for marketers to deliver. Advertisers need to be intentional about audience, platform, and measurement when serving up ads. Here are five charts every marketer needs for building the perfect ad campaign.
Massive outage was due to human error: Unintentionally deleted files caused 7,000 flight delays in the US. Upgrades are necessary but could cost billions of dollars and take time to implement.
API vulnerabilities strike again: Cybercriminals took the data of 37 million T-Mobile accounts. API vulnerabilities, which are responsible for 50% of all data breaches, are becoming a serious security issue.
Providing a good customer experience (CX) isn’t just about getting positive reviews online—it’s about creating a relationship with your customer. It’s also about a better bottom line, which is harder to achieve these days as consumer spend slows.
India regulators challenge Google business models: Accused of abusing its dominant position to push pre-installed software, Google failed to allow users to uninstall apps or choose preferred search engines.
Amazon-owned Whole Foods is in expansion mode: While its parent company looks to cut costs, the high-end grocer sees an opportunity to attract consumers as they return to in-store shopping.
Microsoft is the latest to resort to layoffs: The company is reducing its headcount by 5% as it pivots to plug AI into its key products, subscriptions, and cloud services. But AI still has a lot of hurdles to jump.
Expanding Android’s accessory ecosystem: Adding a competitor to Tile, Apple AirTags, and Samsung SmartTag helps Google round out Android’s accessories, but Bluetooth trackers are fraught with privacy concerns.
AI generators face a series of mishaps, scandals: Advertisers already use AI for data processes, but creative use is up in the air as legal questions mount.
Podcast production tones down: Difficulty in finding new shows makes creation a poor use of resources in the slower-growing industry.
AI is “for sure the hottest topic in the SEO space,” said Lily Ray, senior director of SEO and head of organic research at Amsive Digital. “But people are still being a little bit careful because we don't know exactly how Google is going to treat this type of content.” Here’s what marketers need to know.