Behavioral targeting works: That’s why investors are pouring $76 million into Wunderkind, which analyzes smartphone and desktop visitors’ real-time and historical browsing to determine their likelihood to convert.
Instacart taps ChatGPT to further streamline online grocery shopping: The delivery platform is launching a new feature that lets customers “Ask Instacart” for assistance during their shopping journeys.
Brands were abuzz at eTail West 2023 in Palm Springs this week, talking about tech, loyalty, and integration. Here are our top five takeaways from brands like GNC, Poshmark, and Spanx.
Europe expands IT budgets in face of recession fears: Artificial intelligence, cloud computing, and software are technology’s bright spots, while devices continue to slump. We look at Europe’s growth opportunities.
China’s semiconductor industry stockpiles: Chipmakers fill several large warehouses in anticipation of tighter economic restrictions. This might result in artificial global scarcity that could haunt the chip sector for years to come.
Unlucky number seven: The US ad market fell for the seventh month in a row in January, but there’s a light at the end of the tunnel.
On today's episode, we discuss why Disney+ lost around 3 million subscribers, how much its new ad-supported tier can move the needle, and whether The Walt Disney Co. is more likely to buy the rest of—or sell—Hulu. "In Other News," we talk about how connected TV (CTV) viewers feel about "enhanced" ad formats and what a new category of video called "accompanying in-stream" is all about. Tune in to the discussion with our analyst Paul Verna.
Across generations, the majority of US adults are concerned about the privacy of their health data within smartphone apps, according to Morning Consult. While the percentage of those with concerns has declined for all except Gen Z since 2021, older adults are still more likely to have this worry.
Reddit finally sees the value in being a search engine: Improvements to its in-app search are crucial if it wants to capture more user attention.
The AI-driven future is here for streetwear company Snipes, according to Jenna Posner, chief digital officer, speaking at eTail West 2023 this week. Snipes is using AI tools now to integrate new merchandise into its platform, driving efficiency for getting product listings live.
FTC weighs in on AI hype with a warning: As technology spurs new ventures and investment, agency urges advertisers to not make false claims.
Mobile operators build a developer cloud: 21 of the world’s largest telecoms are teaming up with Amazon and Microsoft to create a developer cloud portal that could accelerate standards, but security could be a hurdle.
Black History Month ends, but some retailer commitments live on: Consumers—not just Black ones—increasingly see through performative marketing campaigns.
Apple’s new hire points to Apple TV+ ads: The company hired a former ad tech chief as it prepares to develop a video advertising platform.
US display ad spend will grow by 15.7% this year, reaching a total of $163.29 billion. Here are five charts that offer a closer look at what display ad spending looks like in 2023.
Latin America sees livestream ecommerce explode: We unpack the opportunity in the region as outlined in our recent deep dive.
Gen Zers provide a pivotal opportunity for banks as at least 4 million of them will open accounts each year through 2026.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what the customer journey currently looks like, where folks are discovering products, and how the funnel is collapsing. Then for "Pop-Up Rankings," we rank the top four personal frustrations in the customer shopping journey. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian.
There’s a common misconception that agile marketers abruptly switch direction at a moment's notice if a campaign or launch doesn’t go according to plan.
Chinese smartphone brands front and center at MWC 2023: The smartphone duopoly may rule North America, but innovative handsets are expected to make waves in Europe and the rest of the world.