Advertising & Marketing

Our 2022 US Retail Mobile App Features Benchmark report analyzes the most in-demand retail mobile app features and ranks the top 10 leading multicategory retailers based on their mobile apps.

In our 2022 US Cash-Back Credit Card Emerging Features Benchmark report, we analyze the most in-demand features an issuer can offer to attract customers.

Disney+ gets out in front of Netflix: When it comes to launching and announcing pricing for its ad-supported tier, that is.

CHIPS and Science Act a boon for US manufacturing: President Biden signs the bipartisan bill, and chipmakers like Intel, Micron, Qualcomm, and GlobalFoundries are on board with expanding their US chip fabrication.

Nielsen competitors inched closer to the throne at upfronts: Advertisers were cagey about competing measurements, but experimentation was widespread.

A major ad spender is pulling back: Automakers spent less on TV ads for the second month in a row thanks to few sports events and a sour economy.

Quality-of-life features don’t amount to privacy changes: Meta is introducing user privacy features to WhatsApp that fail to address longstanding data privacy concerns.

As classrooms fill up, we’re checking the trends on children’s apparel.

Lyft creates media unit to expand ad business: While the move should diversify its business model, this hardly makes the company as differentiated as Uber.

Kargo’s doubling down on the future of rich media: The ad tech firm is buying Ziggeo to enhance its video capabilities.

CHIPS Act draws a line in the sand: The $52 billion CHIPS Act will go a long way to help chipmakers fire up chip fabs in the US, with the proviso that they avoid chipmaking in China for 10 years.

Twitter appeals to retailers: Its new Location Spotlight should help firms with physical locations communicate with customers.

Criteo could face big fine under EU privacy regulation: Dispute involves use of consumer data and serves as warning for ad tech firms.

Game Pass is part of Microsoft’s advertising strategy: The games subscription service launched a family plan as rumors of subscription slowdowns swirl.

There’s a new chip sheriff in town: The semiconductor industry undergoes a seismic shift as AMD excels in earnings, innovation, and its future diversification plans.

HBO Max’s reputation is at risk: Cost-cutting moves from the debt-ridden company have consumers worried about the streamer’s future.

Krystal Walker, Director of Beauty Development and Customer Experience at CVS Health, spoke with Insider Intelligence about the launch of Skin Care Centers.

What’s next for TikTok? The social video behemoth could be expanding into music streaming services to challenge Spotify and Apple Music. We look at other tech segments ripe for a TikTok takeover.

Brand loyalty is starting to decline: The uncertain economy has made consumers feel more distant from brands that are struggling most.