The nonalcoholic beverage market has burst open, and many nonalcoholic spirits companies are pushing marketing beyond sobriety to overall health. “We’re not trying to stop anyone from drinking,” said Hebe Mills, marketing manager at Pentire Drinks. Instead, Mills says the alcohol-free brand is “making sure [our customers have] a really good-tasting alternative.”
Ransomware attacks against healthcare networks escalate: 3 million patients in California are the latest victims of a growing threat that has hit 66% of healthcare organizations worldwide.
Temu puts its US ambitions on display with Super Bowl ad: But the company’s customer service struggles could sink its chances of competing with Amazon and Shein.
Can Fox turn Tubi into a major streaming brand? The free, ad-supported streaming service is in a strong position to weather a difficult chapter.
Ad emissions matter: LATAM Airlines is one of a number of advertisers to consider the impacts of their campaigns.
Amazon is willing to outspend on content: Tech giant’s spend on tentpole shows pays for itself by encouraging Prime signups.
Healthcare ads got lost in the Super Bowl shuffle: You probably don’t remember the health-related commercials during this year’s big game. We detail why that’s the case.
New Look joins H&M, Zara in charging for returns: The fashion retailer is trialing fees to reduce fulfillment costs, but the move risks alienating cost-conscious consumers.
Amazon eyes content expansion in India, but it’s a tough time to buy: The company is in talks to acquire MX Player as market leader Disney+ Hotstar shows weakness.
Gen Zers are more likely than any other age group to have brand loyalty—even if it means spending more. As this younger generation's spending power continues to grow, how can brands win them over for good? Find out more in our latest data drop.
From winning “an insane amount of PR coverage” to being nimble enough to strike at the peak of buzz, Aron North, Mint Mobile’s CMO, shares how the ad that had everyone talking came about and what other marketers can learn from his experience.
Tinder is the go-to dating app among millennials and Gen Zers in the US, but when it comes to adults 50 and older, Match.com is the online platform of choice, per the Pew Research Center.
Twitter suffers global outage: Users were left twiddling their thumbs as they were logged out without explanation or unable to follow accounts and send messages, all signs of a fraying infrastructure.
Exaggerated network maps confound rural broadband initiatives: Thousands of locations are showing up in network maps as having access to broadband but are in reality underserved. Billions of dollars are at stake.
Ad execs don’t feel so dour about the industry landscape: Despite constant talk of a downturn, most executives are not reducing budgets this year.
“If you’re going to grow a brand, it’s not going to come to loyalty alone. You will have to reach more customers. You will have to have more customers buying more often.” That’s according to Jared Schrieber, co-founder and former CEO of InfoScout (now Numerator), speaking on the “Behind the Numbers: Reimagining Retail” podcast about his new book, “Breakout Brands: Why Some Brands Take Off...and Others Don't.”
Between inflation, low unemployment, and high interest rates, our economic health gives mixed messages. When times get tough, consumers look to brands to provide value, empathy, and sometimes a little levity. Here are five tips for adjusting your marketing message and growing loyalty during stormy weather.
Sponsored content and outstream video, two of native advertising’s most popular forms, are no longer found only on social media, which dominated this type of advertising thanks to its audience targeting capabilities. As these capabilities move to CTV and mobile, spending is shifting.
UK’s CMA steps up efforts to block gaming merger: Microsoft’s plan to buy Activision Blizzard is in question. Regulation in the UK could have a domino effect, enabling EU regulators and the FTC to follow suit.
The Information Age 2.0 is upon us: Google’s latest product updates illustrate the movement to embed AI into our information sources. The changes will strain computation and energy resources.