The fog around generative image AI legality is clearing: The US Copyright Office has said some AI-generated work can be protected but warned it hasn’t made an official call.
Email marketing is hot, but it’s not immune either: Shopify partner Klaviyo laid off 140 staff as even it feels the brunt of interest rates and slower spending.
HBO and the Oscars fought for Sunday’s primetime viewers: The finale of blockbuster show “The Last of Us” aired during Hollywood’s biggest night.
As QR codes come to play a larger role in how consumers shop, buy, and interact with brands, marketers can use them to drive conversion across physical and digital spaces. Here are three ways marketers can use QR codes to increase consumer engagement and encourage purchase behavior.
On today's episode, we discuss how close consumers are to reaching their breaking point, what consumers actually want from companies when shopping online, whether same-day delivery is fast enough, why ads are starting to depict women in domestic roles more frequently again, Subway's plans for an electric car charging "oasis," facts about weddings today, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Evelyn Mitchell.
Samsung’s $230B bid to make South Korea a semiconductor superpower: A 20-year plan will result in five factories focusing on an array of chips that could secure South Korea’s dominance with no restrictions.
Companies like Google and Microsoft are racing to incorporate generative AI into their search engines, while Grammarly and Shopify are using it to round out their offerings. We asked our analysts what generative AI-driven changes we can expect for advertising. “I think transparency is one of the bigger issues surrounding generative AI,” said Insider Intelligence analyst Gadjo Sevilla.
Creator funds and revenue sharing could soften the influencer-marketer conflict: Almost half of marketers think they’re overpaying influencers, while influencers complain about lackluster pay.
“Let it be okay to also ask dumb questions, because there aren’t any.” That’s ThredUP CMO Noelle Sadler Delory’s advice for building a marketing team that understands creative, metrics, and its customer holistically. Delory and the CMOs of Marine Layer and Fernish also advocate for breaking down silos between performance and brand marketers so everyone understands the same metrics and speaks the same language.
SVB’s fall could set off more uncertainty in the tech sector: The collapse of a longtime cog in the country’s innovation engine will put additional strain on a tech sector already reeling from layoffs and losses.
Can Netflix develop an ad stack without Microsoft? After just a few months, the streamer is already showing nervous signs around how to handle its advertising future.
Can robots help retailers overcome a tight labor market? Lowe’s, BJ’s Wholesale Club, and Sam’s Club are among the companies looking to robots to improve the customer experience.
This year, time spent with digital video will officially surpass time spent with TV among US adults. Video advertising is also moving toward digital as advertisers set their sights on connected TV and social video, and even take advantage of retail media networks’ video opportunity. Whether you’re pitching a video ad campaign or reevaluating a tight ad budget, here are five charts that will help with the how, what, where, when, and why of video advertising. Whether you’re pitching a video ad campaign or reevaluating a tight ad budget, here are five charts that will help with the how, what, where, when, and why of video advertising.
The global ad industry is afraid to try post-cookie solutions: A high-interest rate environment and turbulent regulatory climate has advertisers still spending heavily on dying solutions.
An emerging tension between retailer ads and customer experience (CX) is brewing as consumers grow more attuned to high ad loads online and in stores. Retailers’ core competency of delivering exceptional CX is now being pitted against their own retail media networks’ desire to expand their digital advertising surface area to capture high-margin revenues.
Xi Jinping moves to solidify control of China’s business, economy: A unanimous reappointment ensures Xi and his cohorts’ control over China’s future while businesses find workarounds for US restrictions.
CTV ad breaks have a brand safety problem: Despite advances, children are often targeted with inappropriate content.
On today's episode, we discuss what omnichannel healthcare should look like, how patients are using social media to find health information, and why physicians don't want to review their patients' wearable data. "In Other News," we talk about what will happen moving forward regarding patient health information being shared for advertising purposes and why Best Buy is teaming up with Atrium Health. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
As brands seek ways to stretch their marketing budgets, advertisers may lean on automation to help them create more cost-efficient campaigns. Here are some best practices on creating and measuring Google Performance Max campaigns, including how to choose the right budget and bid strategy and the right variety of creative assets.
Quiet storm brews over reclassification of instream ads: Advertisers welcome clarity on what they’re buying, but publishers want to protect their revenues.