Foot Locker invests $54 million to help Black businesses and students: Retailer’s aid is part of a $200 million pledge of educational and economic support for the community.
Meta executives flee to the UK for a number of reasons: Remote work, regulatory concerns, and the threat of TikTok all fit into the equation.
Amazon lays off 100,000: As pandemic-era spending cools and the online ad market declines, hiring pauses and layoffs have become a relief valve for companies.
As Apple’s ad business expands, ATT’s reputation suffers: The mobile ad industry is reeling from the change, while Apple’s services unit grows ever larger.
High-profile brands are adjusting their ad campaigns: Walmart, Mint Mobile, and others look to loyalize and respond to shifting consumer priorities.
In this video, Sam Ngo, director, product marketing at BlueConic, shares how technology brings personalization to life. Ngo, who is responsible for helping customers realize the potential in their first-party data, also shares examples of how famed beer brand Heineken USA approached its data management and analytics decisions. Ngo, who joined BlueConic after spending years at Forrester Research covering the social intelligence space, shows how marketers can achieve personalization to better give consumers the tailored experiences they expect. Watch the video above.
Big Tech earnings reveal economic uncertainty: Consumer spending is down while costs are up and supply chain woes continue to drag down profits. Big Tech is bracing for tough times.
Snapchat + laps Twitter Blue: The subscription service is snapping up users—but Twitter’s offering hasn’t fared nearly as well.
CTV spend will see a downturn after Roku’s Q2: Months of macroeconomic pains and murky CTV credibility hurt the sector’s ad spend.
As privacy regulations and third-party cookie deprecation change the digital landscape, brands are seeing poor performance from what were once primary growth channels. Now, in a swing back in time, brands are re-evaluating top-of-the-funnel forms of marketing like TV to drive performance. In this video, Marketing Architects' Angela Voss shares how recent progress in automatic content recognition technology, programmatic buying, and more has helped brand marketers see the impact of TV and the benefits of sticking with it.
$52B CHIPS Act closer to becoming law: A convergence of economic and national security policy, the infusion of capital could reduce reliance on foreign technology while paving the way for American innovation.
Meta’s pivot away from news is complete: The company is severing ties with publishers to save money and focus on short-form video.
Peacock looks to the fall to boost subscriber numbers: The company promised a strong rest of the year after subscriptions stalled in Q2.
TikTok tries to distance itself from its Chinese roots: The app is giving researchers access to its back end in an effort to increase transparency.
Google’s cookie phaseout delay will help and hurt: Advertisers gain time to flesh out their post-cookie strategies, but adtech vendors could lose sales opportunities.
Ariel Kaye, founder and CEO at Parachute, spoke with Insider Intelligence about creating a lifestyle brand within the competitive home market category.
Meta’s Q2 shows how far its ad business has fallen: Wounded by privacy changes and a lack of young users, the value of Meta’s ads is plummeting.
Seedtag nets $250 million to solve the post-cookie future: The company will set its sights on North American expansion.
Google Shopping stands to benefit from external factors that will draw more shoppers to its platforms.
Google Cloud accelerates expansion: Overcoming a $3B loss in 2021, Google Cloud is coming to more regions in Latin America. Focusing on emerging economies could help it grab market share.