As marketing budgets bend under the pressure of economic uncertainty, SEO is increasingly important for its low costs and compounding returns. Some 58% of marketers plan to use AI for content and SEO by the end of this year, compared to 10% who currently do, according to BrightEdge data.
This year, we forecast that Walmart’s digital ad revenue growth will outpace Google, Meta, and even Amazon. This success is driven by updates made to Walmart’s retail media platform as well as partnerships to help advertisers activate across channels like social and connected TV. “You know [how they say] crawl, walk, run? We’re getting to that walk/run phase now where our platform is maturing,” said Rich Lehrfeld, senior vice president and general manager at Walmart Connect.
Senate bill to ban TikTok gets White House support: Pressure mounts for TikTok to prove it operates independently from Beijing. Increased bans will give TikTok’s US competitors a window to seize market share.
Layoffs shatter Big Tech’s great illusion: Unionization efforts are expected to gain ground as mass layoffs shift the narrative to labor. Will efforts to unionize be more successful than in previous years?
DuckDuckGo embraces ChatGPT parent to create AI assistant: New tool is yet another indicator that Google has been slow to release AI publicly.
On today's episode, we discuss how social media engagement is changing, whether TikTok is the new Google for young people, if the "deinfluencing" trend is here to stay, whether YouTube Music can compete with Spotify and Apple Music, what the road to electric vehicles looks like, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.
In the fourth quarter, YouTube’s ad revenues fell short of expectations, declining nearly 8% YoY. Then, in early February, CEO Susan Wojcicki announced she was stepping down. As the platform gears up to face new challenges, is it the right time for Alphabet to spin off YouTube? Our analyst says no.
Meta getting ready for more layoffs: Thousands of jobs could be lost as the company tightens its belt before Zuckerberg goes on leave. The cuts could spur other Big Tech companies to continue shedding headcount.
TSMC hiring thousands while rest of chip industry cuts back: The Taiwanese chip giant will take its competitors’ talent to augment its expertise and could alter the global technology landscape for years to come.
Overall retail spending will rise 4.5% to $1.328 trillion for the 2023 holiday season.
On today's episode, we discuss why CEO Susan Wojcicki is leaving YouTube, the company's top concerns at the moment, and what the future holds. "In Other News," we talk about ads for Apple TV+ and a startup that is attempting to improve ad measurement. Tune in to the discussion with our analyst Evelyn Mitchell.
Record viewership for women’s sports is finally making brands take notice: A coalition of brands and sports leagues is pressuring networks to give women’s sports primetime slots.
The race is on for marketers to bolster their first-party data strategies. But navigating the collection, organization, and activation of that data can be tricky. Here are four tips from experts to help you get started, including creating a “primary source of truth” and keeping your tech stack up to date.
Retail media networks (RMNs) are both still in their infancy and intimidatingly complex. Most brands advertising via retail media are using multiple networks, according to the Association of National Advertisers, but data and analytics aren’t standardized across platforms. The result is a major headache for advertisers. Here are some tips for using retail media right.
The great big Tesla sale of 2023: The EV pioneer is resorting to discounts to sustain sales momentum while its new models are delayed. Meanwhile, safety recalls and growing competition could become unstoppable challenges.
The true cost of the CHIPS Act: Chipmakers participating in US incentives need to decide if they can survive the next decade without China. The ultimatum gives other countries an opportunity to attract future factories.
Deemphasizing DEI: As the ad industry grapples with a soft economy, layoffs, and fading social justice fervor, diversity and inclusion appear to be lower priorities.
Utah’s proposed bills say much about the advertising climate: Legislation would curb minors’ access to social media broadly and advertising in particular.
With an increasing number of ways to discover, research, and buy products, the customer journey is becoming less linear and more spread across touchpoints in the physical and digital worlds. We break down these changes and what retailers need to do to stay in touch with their consumers.
On today's episode, we present our first-ever live recorded podcast segment of "Behind the Numbers Reimagining Retail," recorded during our "Attention!" summit. In the episode, hosts Sara Lebow and Marcus Johnson quiz our vice president of content Suzy Davidkhanian against her retail team—analysts Sky Canaves, Blake Droesch, and Zak Stambor—in a game show focused around consumer shopping behavior, how people perceive resale value, and whether folks want to use AR to shop.