Cannes conversations: AI, creators, Big Tech, and DE&I to take the spotlight at next week’s International Festival of Creativity.
Get ready for an influencer surge on YouTube: The platform just lowered monetization requirements as influencer and political ad spending are rising.
Google enhances generative AI shopping and search features in a bid to challenge Amazon’s dominance: The search giant is looking to win shoppers over with a more relevant, helpful shopping experience.
On today's episode, we discuss password sharing and live sports on Netflix, what the definition of "convenience" is, if awards shows have turned things around, where we spend time with connected devices, sweetgreen's plan to automate all stores in five years, who invented the card game Uno, and more. Tune in to the discussion with our director of forecasting Oscar Orozco, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.
Understanding context and ensuring privacy will be a challenge for AI as it helps Gmail users draft and refine emails.
Vodafone and CK Hutchison plan to merge their UK carriers, creating the country’s largest wireless network. Consolidation could result in higher pricing and poor service.
TikTok’s Script Generator accelerates ad creation: New tool crafts video scripts with a click, though caution is advised to avoid generic content.
Ad agencies are split on generative AI. Some are diving into the emerging tech with partnerships and acquisitions. Others are wary of the hype. With major ad platforms like Meta, Google, and TikTok developing their own AI tools, agencies need to establish a clear approach—or risk irrelevance.
Apple’s record share surge hints at tech sector recovery, aided by bullish AI outlook and potential growth avenues. However, AI democratization may pose regulatory challenges.
Accenture is investing $3 billion in AI in the next three years. The biggest challenge will be balancing automation with the human component of business operations.
As privacy regulations ramp up, brands across verticals are increasing their focus on premium environments that don’t rely on cookies. In this video, Arity’s Jennifer Gold, director of product marketing, shares why private marketplaces (PMPs) fit the bill by offering access to high quality inventory, programmatic efficiency, brand safety, and transparency.
Reaching consumers starts with knowing who they are. That means understanding consumer demographics, media and search behaviors, and ad consumption habits. Here are five charts to help you get to know your customers.
As the first carmaker to receive Level 3 authorization, it can now sell or lease cars with automated driving systems. It poses a big challenge for Tesla.
The CRM solutions giant is unveiling security standards and AI integration for recurring revenue. The success of the pivot remains uncertain due to previous integration challenges.
Private label products give retailers more control over sourcing, manufacturing, and pricing, which they can use to offer items for lower costs, encouraging consumers to try new products, leading to lifelong brand ambassadors who will swear by your brand. Here’s how Target, Walmart, and Costco are labeling up.
Healthcare marketing budgets went digital in 2022: A survey of the top 100 healthcare marketing agencies shows digital work is outpacing other media channels.
Microsoft gives an accidental look into the future of search ads: A Bing misstep ignites concerns about what advertising looks like in the AI age.
TikTok and Amazon join the ranks of Google (and to a lesser degree Microsoft) as places where consumers start their searches. Meanwhile, audience-based targeting is becoming a more privacy-compliant way to reach consumers. And of course, generative AI will change search as we know it, though no one can be sure of how—yet.
On today’s episode, we discuss what bank CMOs want, the types of customers they are looking for, and if the marketing teams they lead are shifting focus from brand messaging and corporate communications to the middle and lower marketing funnels their product teams target. In our "Headlines" segment, we discuss how bank marketers are building campaigns to reach Gen Zers across the digital ecosystem. In "Story by Numbers," we review bank CMOs' acquisition strategies and their focus on the marketing funnel. And in "What’s Next," we chat about banks strategies to acquire new customers. Join the conversation with host Rob Rubin and Joseph Pagano, vice president of marketing solutions consulting services at TransUnion.
Half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals, per Ascend2. Email (43%) and in-person/live events (34%) were the second- and third-most effective top-of-funnel tactics.