Google is pressing on with AI in search, and the industry braces for change: The landmark change for the search giant is causing distress among ad-reliant businesses.
As Texas considers sports betting, the future of a lucrative industry is at stake: FanDuel, DraftKings, others compete for dominance in a divisive, fast-growing market.
Amazon’s Audible tests ads in select audiobooks for nonmembers: The move could open up a significant new revenue stream if it takes off.
Children and mothers are more connected to the internet than ever. And thanks to remote work, education, and entertainment, their reliance on connectivity continues to grow. Here’s what marketers need to know.
On today's episode, we discuss whether watching TV with other people ruins the potential of targeted connected TV (CTV) ads, who's winning the CTV advertising race, and how CTV stacks up against traditional TV ad spending. "In Other News," we talk about Netflix's road map for video games and what to make of its 1 million user milestone for its ad tier. Tune in to the discussion with our analyst Paul Verna.
Over the past month, we’ve seen ad updates from all the major players, from Meta’s generative AI ads to Google’s attempts to decrease clutter. Here’s what they mean for advertisers.
According to Piper Sandler’s 45th semi-annual survey of US teen consumers, Gen Z spending was up 2% YoY to $2,419 annually. We dig into some of the key findings from the survey and offer our perspective, including why Ulta Beauty is proof the “lipstick effect” is in full swing and how Amazon can keep up with platforms like TikTok.
The rumored Q Lite console will use Remote Play to stream PlayStation 5 games. It’s slated for a 2024 release and could help Sony compete in the mobile gaming market.
The world's largest electronics manufacturer reported its slowest revenue growth in over two years, due to lower demand and rising costs. A bad sign for consumer electronics.
Spotify Live is no longer live: The audio leader has shut down its live audio app after difficulties competing with Clubhouse and Twitter Spaces and plans to expand its podcast offerings and advertising revenues.
Should brands trust Meta’s generative AI? The company promises to release easy creative advertising tools, but the tech has landed companies in large legal battles.
Tying multiple online, offline, and device IDs to a single person was always complex and costly, even when third-party cookies and mobile identifiers were commonly accepted tools. As legacy identifiers continue to erode, the costs to target and track users’ digital activity have only risen.
On today's episode, we discuss why brands should be thinking more about community; Apple rolling out its buy now, pay later offering; consumers' shipping priorities; H&M's new resale program; what in-store retail robots can do; facts about US national parks; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, vice president of content Suzy Davidkhanian, and analyst Blake Droesch.
Retailers are increasingly pessimistic about consumer spending this year: That explains why the retail industry comes in fourth for the most planned job cuts of any sector this year.
US spending on identity solutions and services will increase by 13.0% YoY to reach $10.4 billion this year, per the Winterberry Group.
So far this year, there’s been Google versus Microsoft and TikTok versus … well, everyone. But another battle is emerging as Amazon and Apple go head to head for ad dollars, streaming viewers, and the health vertical.
The company is shedding dozens of jobs while giving employees a chance to be rehired, revealing it is far more resilient than other Big Tech companies.
Google Fiber launches its symmetrical 8 Gbps service in Arizona. It’s a top competitor on pricing and speeds for downloads and uploads. How will rivals react?
Brands continue to engage younger customers in the metaverse: Despite recent setbacks and shifting industry focus, many are investing in creative campaigns and immersive experiences.
The publisher versus platform battle rages on: A lawsuit filed in the UK seeks billions in damages from Google for abusing its dominance of the ad market.