Advertising & Marketing

Google offers publishers another olive branch: The company will launch a news platform called Showcase in the US this summer that will pay over 150 publishers.

Publishers race to get ahead of artificial intelligence: Axel Springer will seek AI acquisitions as publishers explore ways to integrate the disruptive tech.

RH’s first international location is in a 17th century English estate: The high-end retailer and hospitality company is the latest luxury seller to reimagine the in-person experience.

New AI Tools for Marketers: Salesforce and Adobe launch generative AI products aimed at streamlining workflows and bolstering campaign performance through customization.

Twitch’s attempt to crack down on brand-influencer partnerships fails: The platform walked back unpopular rules that limited independent advertising deals.

Amazon sits at the top of US ecommerce, accounting for 37.6% of sales this year, according to our forecast. In addition to generating billions of dollars in sales, Amazon’s ecommerce business propels its other ventures, including retail media and B2B ecommerce. By harnessing the power of generative AI, Amazon could leave its retail competition even further in the dust, and possibly catch up to the Google and Meta duopoly.

The game is Blizzard’s fastest-selling title despite launching in the middle of a Microsoft merger and suffering various connectivity issues.

On today's episode, we discuss how much advertisers spend on traditional TV, whether connected TV (CTV) is stealing all of its dollars, and how much time Americans spend watching both. "In Other News," we talk about the one big takeaway from this year's upfronts and NewFronts and whether Peacock's new pricing strategy will work. Tune in to the discussion with our analyst Paul Verna.

Despite slow US adoption and economic downturn affecting advertising, TikTok’s 1 billion daily users and Instagram’s exit from live shopping present opportunities for growth.

Prime Video mulls ads, but football paints a worrying sign: The streaming service is planning an ad-supported tier despite its video ad growing pains.

This year, furniture and home furnishings will make up a $179.75 billion ecommerce market in the US, according to our forecast, and growth is accelerating. With challenges coming from big names like Amazon and Walmart and resale platforms like Facebook Marketplace and Craigslist, Ikea has no choice but to innovate to keep up.

Two-thirds of UK consumers have noticed shrinkflation: Nearly one-fifth of shoppers have avoided buying a product that has been shrunk in favor of an item that’s better value.

Microsoft’s $20M fine for collecting kids’ data on Xbox underscores intensifying privacy regulations for ad-centric Big Tech, potentially triggering tighter privacy controls and bigger fines.

The move shows Apple’s increased focus on spatial computing, likely triggering competition and higher valuations in the AR industry.

On today's episode, we introduce you to the FAST (free ad-supported streaming TV) services (e.g., Tubi, The Roku Channel, and Pluto TV), explain how they became so popular, and look ahead to see what their ceiling is. "In Other News," we talk about whether the advertising space is on the mend and how significant of an ad player Microsoft is. Tune in to the discussion with our analyst Ross Benes and director of Briefings Jeremy Goldman.

On today's episode, we discuss what to make of Apple's Vision Pro, the company's newly announced mixed reality (MR) goggles; how AI could improve shoppable TV; why retailers and customers aren't on the same page; how ads on the New York subway are changing; how Amazon plans to deliver packages to folks even faster; how long it actually takes to play a baseball game; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.

The global influencer crackdown continues: French regulators are following a trend of regulating influencer product recommendations.

Ben & Jerry's is the latest brand to halt Twitter ads due to concerns over hate speech and toxic content: Situation poses a significant challenge to the platform's profitability ambitions under Musk.

A partial Mobileye stake sale raises $1.48 billion, bolstering Intel’s financial flexibility to invest in profitable alternatives at a time when PC sales are tanking.