Though ecommerce growth has slowed from its explosive surge during 2020, it continues to make up a larger portion of total retail sales. Here are four strategies to cut through the noise and create a product-first, customer-centric strategy.
Retail media will be a $45 billion market this year and will continue to grow by about $10 billion in 2024, according to our forecast. Currently, the majority of retail media ad spend is driven by search. But the next phase will be driven by upper-funnel formats and in-store ad opportunities.
Ransomware running rampant: Dish network is the latest high-volume service provider to be rendered inoperable by a weeklong ransomware attack, proving that large networks are vulnerable.
Generative AI could revolutionize various verticals within banking. Here's our take on the top four areas where the technology could have the greatest impact.
A new report from demand-side platform RTB House suggests FLEDGE, Google’s privacy-preserving retargeting solution, is gaining traction. But it may not be happening fast enough to keep the industry afloat when third-party cookies are deprecated in Chrome in 2024.
Behavioral targeting works: That’s why investors are pouring $76 million into Wunderkind, which analyzes smartphone and desktop visitors’ real-time and historical browsing to determine their likelihood to convert.
Instacart taps ChatGPT to further streamline online grocery shopping: The delivery platform is launching a new feature that lets customers “Ask Instacart” for assistance during their shopping journeys.
Brands were abuzz at eTail West 2023 in Palm Springs this week, talking about tech, loyalty, and integration. Here are our top five takeaways from brands like GNC, Poshmark, and Spanx.
Europe expands IT budgets in face of recession fears: Artificial intelligence, cloud computing, and software are technology’s bright spots, while devices continue to slump. We look at Europe’s growth opportunities.
China’s semiconductor industry stockpiles: Chipmakers fill several large warehouses in anticipation of tighter economic restrictions. This might result in artificial global scarcity that could haunt the chip sector for years to come.
Unlucky number seven: The US ad market fell for the seventh month in a row in January, but there’s a light at the end of the tunnel.
On today's episode, we discuss why Disney+ lost around 3 million subscribers, how much its new ad-supported tier can move the needle, and whether The Walt Disney Co. is more likely to buy the rest of—or sell—Hulu. "In Other News," we talk about how connected TV (CTV) viewers feel about "enhanced" ad formats and what a new category of video called "accompanying in-stream" is all about. Tune in to the discussion with our analyst Paul Verna.
Across generations, the majority of US adults are concerned about the privacy of their health data within smartphone apps, according to Morning Consult. While the percentage of those with concerns has declined for all except Gen Z since 2021, older adults are still more likely to have this worry.
Reddit finally sees the value in being a search engine: Improvements to its in-app search are crucial if it wants to capture more user attention.
The AI-driven future is here for streetwear company Snipes, according to Jenna Posner, chief digital officer, speaking at eTail West 2023 this week. Snipes is using AI tools now to integrate new merchandise into its platform, driving efficiency for getting product listings live.
FTC weighs in on AI hype with a warning: As technology spurs new ventures and investment, agency urges advertisers to not make false claims.
Mobile operators build a developer cloud: 21 of the world’s largest telecoms are teaming up with Amazon and Microsoft to create a developer cloud portal that could accelerate standards, but security could be a hurdle.
Black History Month ends, but some retailer commitments live on: Consumers—not just Black ones—increasingly see through performative marketing campaigns.
Apple’s new hire points to Apple TV+ ads: The company hired a former ad tech chief as it prepares to develop a video advertising platform.
US display ad spend will grow by 15.7% this year, reaching a total of $163.29 billion. Here are five charts that offer a closer look at what display ad spending looks like in 2023.