A double-whammy for TikTok: The embattled video app was fined for millions in the UK, and banned from Australian government devices.
Can Meta convince advertisers that AI can keep their brands safe? The company is rolling out AI-powered content filters, but confidence in AI moderation tools is low.
Consumers value features that protect their accounts and financial data, based on our exclusive survey data and analysis of 42 emerging features from the seven largest Canadian financial institutions in their mobile banking apps.
On today's episode, we discuss the significance of GPT-4, calls for a pause on AI development, and what to make of ChatGPT being banned in Italy. "In Other News," we talk about whether 3D "holoportation" will catch on and why brands might need a digital avatar outside of the metaverse. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
First-party data is growing in importance as marketers move forward without cookies. With more reliable and accurate data that’s shared between life cycle marketing and paid channels, brands can lower acquisition costs, create efficient campaigns, and build lasting, one-on-one relationships with target consumers.
50% of Americans support a government ban on TikTok, with higher support among Republicans and older Americans. Continued scrutiny could be TikTok’s downfall.
Cutting back international availability of 23 technologies used in semiconductors production makes future chipmaking efforts more difficult for China.
Industry KPIs show how email compares to SMS
The influencer landscape is more crowded than ever, even as creator funding dries up. Leveraging smaller influencers will help your brand focus a limited budget toward a targeted audience. “We’ve had sleeper hits [with] micro-influencers,” said Fernish CMO Evelyn Krasnow, speaking at eTail West 2023 in March. Finding the right influencers is “going to be trial and error,” said Krasnow. Here are tips for finding smaller influencers who can reach niche, targeted audiences.
Greenlight upgrades its distribution model: The family neobank expands from a direct-to-consumer marketing model to also partnering with banks and employers.
San Francisco sees a rise in other vehicles hitting AVs and drivers fleeing the scene with little fear of being caught. Technology alone cannot solve this issue.
Gaming consolidation and the economic downturn hit the industry hard. Startups and independent game studios stand to lose exposure.
Twitter recurring revenue plans will likely be a hard sell: Pay-to-play services can work, but only if there’s value being exchanged.
Short-form video is the hot topic of 2023 Newfronts: TikTok, Meta, and YouTube are all presenting as the dominant short-form app faces existential threats.
On today's episode, we discuss why Apple and Amazon will be the two most consequential advertising companies for the rest of the decade, the ceiling on their streaming ambitions, and how their tech and health investments stack up. "In Other News," we talk about whether TikTok has been able to reassure advertisers after its recent government hearing and the Federal Trade Commission outlining how companies should communicate their environmental claims. Tune in to the discussion with our director of Briefings Jeremy Goldman.
Walmart looks to improve its online shopping experience: The retail giant cut down clutter on its revamped website and app to entice shoppers to browse and buy.
Consumers are increasingly becoming more comfortable with technology, and the usage of health apps and wearables is becoming more prevalent. Explore how consumers are using technology to monitor their health and wellness, and learn more about the market potential.
The chipmaking giant is appealing for its government to shore up production on key manufacturing equipment to better compete with the US and China.
The long-range, low-bandwidth network is the largest in the US and covers 90% of the population. Can third-party developers add value without multiplying security risks?
Meta looks for loopholes in changing EU rules: A major ruling means users can opt out of tracking, but the company is making it a difficult process.