Finding the time to develop ad campaigns specific to a particular social platform is challenging. At HelloFresh, the meal kit brand has embraced a “don’t create ads, create TikToks” mantra to inspire creativity and give teams their valuable time back.
Latin America’s digital economy powers growth: Region will lead world in digital ad spending and ecommerce sales gains in 2023.
Don’t share mental health data for advertising purposes: BetterHelp learns that lesson through a $7.8 million settlement.
On today's episode, we discuss why time spent online is falling, how folks use social media, and people's changing search behaviors. "In Other News" we talk about the most interesting developments to come out of this year’s MWC event. Tune in to the discussion with our analyst Bill Fisher and Angela Wiesenmüller, vice president of global demand generation at Meltwater.
Private 5G partnership could boost enterprise adoption: The rise in ransomware and security exploits in enterprise will accelerate private 5G solutions. Provider consolidation can go a long way in gaining adoption.
Munich is the new Cupertino: Apple’s investment in its new European Design Center puts it closer to top engineering and research talent as it expands plans to make all of its own key components.
Gen Z adults are more likely to pay attention to social media advertising than US adults overall, according to CivicScience. By comparison, the general adult population tends to notice other online ads and TV commercials.
Amazon, One Medical, and BetterHelp targeted by the FTC: The federal agency issued a $7.8 million fine over use of patient health data. But it’s also looking for deceptive promises of privacy.
On today's episode, we discuss the US public's everyday awareness of AI, whether generative AI is more than just a hyper-advanced predictive text tool, and whether AI search might actually be a disaster. Tune in to the discussion with our analysts Jacob Bourne and Yory Wurmser.
Though ecommerce growth has slowed from its explosive surge during 2020, it continues to make up a larger portion of total retail sales. Here are four strategies to cut through the noise and create a product-first, customer-centric strategy.
Retail media will be a $45 billion market this year and will continue to grow by about $10 billion in 2024, according to our forecast. Currently, the majority of retail media ad spend is driven by search. But the next phase will be driven by upper-funnel formats and in-store ad opportunities.
Ransomware running rampant: Dish network is the latest high-volume service provider to be rendered inoperable by a weeklong ransomware attack, proving that large networks are vulnerable.
Generative AI could revolutionize various verticals within banking. Here's our take on the top four areas where the technology could have the greatest impact.
A new report from demand-side platform RTB House suggests FLEDGE, Google’s privacy-preserving retargeting solution, is gaining traction. But it may not be happening fast enough to keep the industry afloat when third-party cookies are deprecated in Chrome in 2024.
Behavioral targeting works: That’s why investors are pouring $76 million into Wunderkind, which analyzes smartphone and desktop visitors’ real-time and historical browsing to determine their likelihood to convert.
Instacart taps ChatGPT to further streamline online grocery shopping: The delivery platform is launching a new feature that lets customers “Ask Instacart” for assistance during their shopping journeys.
Brands were abuzz at eTail West 2023 in Palm Springs this week, talking about tech, loyalty, and integration. Here are our top five takeaways from brands like GNC, Poshmark, and Spanx.
Europe expands IT budgets in face of recession fears: Artificial intelligence, cloud computing, and software are technology’s bright spots, while devices continue to slump. We look at Europe’s growth opportunities.
China’s semiconductor industry stockpiles: Chipmakers fill several large warehouses in anticipation of tighter economic restrictions. This might result in artificial global scarcity that could haunt the chip sector for years to come.
Unlucky number seven: The US ad market fell for the seventh month in a row in January, but there’s a light at the end of the tunnel.