The longer the ad, the more likely US TV viewers will call it unreasonable. And only half of TV viewers who recently watched the shortest ads—less than 30 seconds—felt the length was reasonable. If viewers must watch ads, they want them to be as short as possible.
BeReal is the newest kid on the social media block. The app has already captured the attention of Gen Z, and its growing popularity has sparked copycat features from Snapchat, Instagram and, yes, even TikTok. But do brands of all stripes need to embrace BeReal—or is it not ready for primetime just yet
Roblox’s improved metrics are music to brands’ ears: Invisalign is the latest company to launch an experience on the gaming platform that’s meant to woo younger users.
Among US teens and adults, 15% had a social media account hacked in the past year as of Q1 2022. In the same time frame, 13% had a credit card hacked and 10% fell for an online scam.
iPhone charger removal results in $19 million fine: Apple gets dinged in Brazil for forcing new iPhone users to fork out more cash for necessary chargers—it’s the latest case against its consumer hostile decisions.
Lowe’s teams up with Yahoo to enhance retail media network: The partnership lets advertisers run off-site omnichannel campaigns and improves measurement and attribution.
Younger consumers tighten budgets and rely on rewards programs to splurge on leisure activities.
Tailwinds for Netflix’s ad-supported tier: With a $6.99 price point and ad partners like Nielsen, Netflix seems set up to succeed when the option launches on November 3.
The EU won’t give Google a break: The search giant’s advertising dominance is showing cracks after years of steep fines, and another could be on the way.
Burger King, McDonald’s, and Crispy Fantasy (yes, this is work-friendly) have all launched marketing campaigns that make what’s old new again.
On today's episode, we discuss which brand does the best job of empathizing with digital customers, systemic failings of customer experience (CX), and how to keep the integrity of your CX intact when prices are out of control. "In Other News," we talk about the best retailer mobile app to enable a seamless omnichannel experience and the most important thing to get right when thinking about returns. Tune in to the discussion with our analyst Patty Soltis.
Roku’s smart home play: It’s leaning on its installed base of connected TVs as hubs for affordable smart home cameras, doorbells, and lights.
Hispanic Heritage Month saw many swings and misses: A powerful and growing consumer group continues to be underserved by the marketing community. What could go wrong?
Will Microsoft’s Activision deal close? The acquisition is looking shaky following a report from a UK antitrust watchdog.
The ad industry lost 8,700 jobs last month: Legal, tech, and economic issues have created a perfect storm that the industry will struggle to crawl out of.
Microsoft’s shrinking Surfaces: Microsoft’s hardware offerings were meager this year as the company focused on popular products while remaining mum on its more daring moonshots.
Intel on the ropes: Competition, uncertainty, and stumbling PC sales could have Intel preparing to lay off thousands of employees when it is also seeking billions of dollars in investment for new factories.
With Apple TV+, ad-supported streaming becomes the norm: Apple’s service is one of the last to hop on the AVOD trend, but its ad ambitions go much further.
Just 18% of US social media users are confident that Facebook protects their privacy and data, down from 27% last year. Confidence is particularly low among the oldest and youngest users surveyed, at 10% within the baby boomer generation and 18% within Gen Z.
Netflix brings on third-party ad measurement partners: The streamer is trying to ease concerns about its effectiveness and unusually high CPMs.