In the first half of 2023, connected devices became more shoppable, driven by retail media and emerging technologies like visual search, while Apple has emerged as a big winner, using its domination in the smartphone market to muscle in on ad revenues.
Demand for cyber coverage is rapidly growing, but prices rose 50% last year. Cheap and simple coverage should draw substantial interest.
Google’s moonshot project Taara is gaining ground globally: Its laser beam internet is getting adopted in India and several other countries. It provides advantages over fiber and satellite options.
The case for Reddit as a search engine: A user protest is a reminder that Reddit has a huge opportunity in search advertising that it’s beginning to tap into.
Ads encourage engagement, but your post-click experience determines who will ultimately be your customers. Here is how your brand can pair creative ads with interactive landing pages to improve engagement and the likelihood of conversions.
Ford secures a $9.2B loan for US battery production and BYD enters the North American market. Meanwhile, newer EV-only firms scored the lowest in a vehicle quality survey.
The “Digital India” vision and government backing are accelerating 5G adoption, which is targeted to hit 700 million subscriptions by 2028. The potential for growth is a beacon for investors.
Criteo’s GDPR fine looks a lot like the FTC vs. Kochava: The French ad tech firm was fined for failure to comply with the controversial General Data Protection Regulation.
Every year, there are a handful of topics that dominate the conversations at the Cannes Lions International Festival of Creativity. AI was this year’s buzzword., with Gen Z making a large appearance.
One in four consumers shop online on a daily basis: That’s a significant rise from just 5% in 2017.
More workers are turning to strike action to fight for better wages, benefits: Employees at Starbucks, UPS, and United are taking advantage of the tight labor market to push for concessions.
With third-party cookies being phased out and surveys being prone to biases, marketers will become increasingly reliant on experiments to test the effectiveness of their campaigns, Isaac Gerber, director of commercial insights, North America at Captify, said on a recent Tech-Talk Webinar.
Game Pass prices are going up: The industry-defining service is feeling market pressure to increase prices, and its advertising potential is still far off.
Consumers’ customer service expectations keep rising: Roughly three in four shoppers will abandon a brand after one subpar experience, up from two in five just two years ago.
Unified ID 2.0’s rising popularity: Warner Bros. Discovery and Walmart Connect have adopted UID2, heralding a shift in advertising toward privacy-conscious personalization.
Omnicom will integrate Google’s generative AI into its ad tech stack: With Omnicom and WPP backing generative AI, the rest of the industry will be swift to follow.
Amazon’s sponsored product ads, targeted based on keyword searches, have declined in spending share, while its sponsored display ads, targeted based on user behavior, have slowly grown, per Jungle Scout.
Clean Creatives vs Edelman: Climate activists confronted the PR firm at the Cannes Lions Festival for its alleged greenwashing and ties to fossil fuel clients.
Retail media spans a broad and growing merchant list, from marketplaces (Amazon) to department stores (Macy’s) to ride-sharing apps (Uber).
As the retail media industry evolves, marketers are embracing new formats such as open web, social media, and streaming TV to reach customers earlier in their buying journey and increase brand recognition. To accomplish this, we’ll see retailers form collaborative alliances with social media companies, streaming platforms, and publishers.