To counter a 20% YoY drop in sales, Ford discounts its EV Mustangs. In the crowded EV market, competitors can stand out with lower prices or longer range.
There’s a gap between consumer wishes and brand DEI efforts: Consumers are saying more than ever that brands should prioritize social issues and inclusion.
Microsoft assures advertisers that AI won’t change the business: Early ad formats and channels mimic existing ones, but it’s far from a permanent solution.
TikTok is going all-in on in-app purchases; Meta is focused on shoppable ads; and YouTube hopes to gain a competitive advantage through its strong creator relationships. All of this is happening as we forecast US retail social commerce sales will grow nearly 30% this year to hit $68.92 billion
The chip giant says it will begin producing 2-nm chips in 2025. A clear product runway for next-generation microprocessors will help secure future business from its customers.
The increased reliance on cloud services and apps in organizations is opening up a Pandora’s box of vulnerabilities. Businesses need to tighten their security or risk monumental losses.
AI leaders want to monetize chatbots with ads, but the FTC says it’s not so simple: A recent blog outlines the FTC’s belief that chatbots are ripe for advertising violations.
On today's episode, we discuss what the biggest impact of generative artificial intelligence (AI) will be, whether time spent with ad-supported media is falling, why Lululemon is looking to sell its connected fitness company Mirror, the battle between SMS and email, what makes a shopping experience convenient, which country could see its population cut in half; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, and analysts Blake Droesch and Paul Verna.
Generative AI is the topic of the moment, and the dollars are following: Spending on AI-centric systems worldwide will jump to $154 billion this year from $121 billion last year, according to the International Data Corporation. If you’re not already using the tech, it’s time to get startedHere’s how retailers are using the AI.
T-Mobile’s weakness in protecting critical customer data is exposed—its investments and expansion could be overshadowed by a questionable security record.
IBM is all in on AI and even predicts it can replace thousands of jobs with technology in the next five years. Premature announcements could keep tech talent away.
Concerns surrounding privacy are high, which could weigh on marketers’ efforts to target consumers. US adults under 30 are slightly less concerned (66%) than older consumers about the use of personal information for targeted digital ads, according to the Out of Home Advertising Association of America and Morning Consult.
Shoppable media is gaining momentum as brands look for ways to narrow the gap between discovery and purchase. Just this month, Pinterest, NBCUniversal, Meta, and Yahoo announced shoppable media updates. From AI to QR codes, we dive deeper into these developments and why they may give companies an edge.
On today's episode, we discuss how Spotify beat expectations, why a price hike is inbound, and the audio streaming company's relationship with artificial intelligence (AI). "In Other News," we talk about AI-powered ads for Google and whether Peacock can survive the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.
Amazon Web Services’ Q1 revenue grew 16% YoY, trailing behind Microsoft and Google, reflecting a weak economy, the tech sector’s slowdown, and AI’s rise.
As AI adoption intensifies, so does the need for regulation. AI companies have an opportunity to help creative industries navigate new applications responsibly.
GM cancels its best-selling EV, the Chevy Bolt, while Tesla slashes prices to accelerate sales. Intensifying competition could be the opportunity for consumers to switch to EVs.
After service interruptions and a fee of $50,000 a month to access Twitter’s API, the MTA is now relying on its own apps and alerts. Other utilities could follow suit, shedding value for Twitter.
The EU chimes in to the AI copyright debate: A rule proposed by European regulators would remove legal gray areas around how AI is trained.
Nielsen goes with panel data for television upfronts while competitors inch closer: Panels are its key differentiator, but advertisers are getting more comfortable with rivals.