China’s semiconductor industry stockpiles: Chipmakers fill several large warehouses in anticipation of tighter economic restrictions. This might result in artificial global scarcity that could haunt the chip sector for years to come.
Across generations, the majority of US adults are concerned about the privacy of their health data within smartphone apps, according to Morning Consult. While the percentage of those with concerns has declined for all except Gen Z since 2021, older adults are still more likely to have this worry.
On today's episode, we discuss why Disney+ lost around 3 million subscribers, how much its new ad-supported tier can move the needle, and whether The Walt Disney Co. is more likely to buy the rest of—or sell—Hulu. "In Other News," we talk about how connected TV (CTV) viewers feel about "enhanced" ad formats and what a new category of video called "accompanying in-stream" is all about. Tune in to the discussion with our analyst Paul Verna.
Europe expands IT budgets in face of recession fears: Artificial intelligence, cloud computing, and software are technology’s bright spots, while devices continue to slump. We look at Europe’s growth opportunities.
The AI-driven future is here for streetwear company Snipes, according to Jenna Posner, chief digital officer, speaking at eTail West 2023 this week. Snipes is using AI tools now to integrate new merchandise into its platform, driving efficiency for getting product listings live.
Black History Month ends, but some retailer commitments live on: Consumers—not just Black ones—increasingly see through performative marketing campaigns.
Apple’s new hire points to Apple TV+ ads: The company hired a former ad tech chief as it prepares to develop a video advertising platform.
US display ad spend will grow by 15.7% this year, reaching a total of $163.29 billion. Here are five charts that offer a closer look at what display ad spending looks like in 2023.
Latin America sees livestream ecommerce explode: We unpack the opportunity in the region as outlined in our recent deep dive.
Gen Zers provide a pivotal opportunity for banks as at least 4 million of them will open accounts each year through 2026.
There’s a common misconception that agile marketers abruptly switch direction at a moment's notice if a campaign or launch doesn’t go according to plan.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what the customer journey currently looks like, where folks are discovering products, and how the funnel is collapsing. Then for "Pop-Up Rankings," we rank the top four personal frustrations in the customer shopping journey. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian.
Mobile operators build a developer cloud: 21 of the world’s largest telecoms are teaming up with Amazon and Microsoft to create a developer cloud portal that could accelerate standards, but security could be a hurdle.
TikTok leverages major activations for the Super Bowl and Lionsgate: The new format will have big advertisers eager to participate, but the pop-ups are a problem.
Brands and retailers are celebrating Black History Month: Spotlighting Black-owned businesses, donating to nonprofits are frequent go-tos.
Chinese smartphone brands front and center at MWC 2023: The smartphone duopoly may rule North America, but innovative handsets are expected to make waves in Europe and the rest of the world.
Connecticut’s attorney general wants the power to go after M&T: The headline distracts from the bigger issue—trust in a bank’s brand and how easy it is to lose.
AI has its uses, but a hands-off approach is far off: Marketers are using AI for a large range of applications as they shift to loyalty strategies.
In a video- and image-centric world, SEO is still the key to allocating marketing budgets, and Google has already done much of the research for you. “Every time Google shows a search result, they are displaying billions of dollars in R&D to understand the customer,” said Wil Reynolds, VP of Innovation at Seer Interactive, speaking at the Paid Search Association annual conference. “Billions that I don't have.”
Patients use digital health tools, but don’t trust tech: Consumers say they don’t trust the very companies whose digital health tools they’re using. What gives?