Search engine marketing costs are on the rise in 21 of 23 industries: New analysis finds that Google Ads are getting more expensive.
Apple has a tightrope to walk: As it looks to grow its ad business, it needs to keep customer service at high level.
Ads on the menu: Advertising links to services like OneDrive are appearing as menu items in Windows 11 dropdowns. It’s a way to boost advertising and target ads, but it’s not welcome.
Apple and Amazon deal faces a new lawsuit: The companies are headed to court to determine if their 2019 deal for Apple’s storefront on Amazon Marketplace reduced competition from independent Apple resellers.
“Google is clearly trying to modernize what has been this golden goose, which is their search business, while also trying to modernize the format that they’re able to deliver to users on YouTube with Shorts,” said our analyst Max Willens, following Alphabet’s third-quarter earnings. “We might be at the beginning of an environment where it's tough to build momentum around either of them.”
The average US household was served the same podcast ad 4.76 times in Q2 2022. That quarter marked an unusual decrease in ad frequency, and as a result conversion rates went up, according to Podsights.
Meta faces painful reality: The company’s transition to a VR ecosystem could hit a wall as economic headwinds, plummeting stock value, layoffs, and hiring freezes force Zuckerberg to take a hard look at Meta’s needs.
Microsoft faces new antitrust probes in Europe: A coalition of 24 cloud providers filed a complaint against Microsoft Azure—renewing antitrust scrutiny on the company’s bundling practices, which could lead to fines and penalties.
Disney’s blockbuster streaming numbers aren’t cutting it: Despite a whopping 12.1 million subscribers, investor pressure is pushing Disney to dramatically increase ARPU.
Throttling processors risks slowing innovation: Semiconductors are a battleground in the tech cold war between the US and China, and now manufacturers are scaling down performance to comply with chip bans.
Apple warns of iPhone shortages: China’s lockdowns and supply chain disruption could accelerate Apple’s plans to find manufacturing alternatives in other countries as it prepares to have fewer iPhone 14 Pros for the holiday season.
After a brutal September, ad jobs are on the rise: In fact, they’ve never been higher despite the industry’s shaky ground.
Pro soccer will mark Apple’s first foray into live TV ads: Apple TV+ is one of the last streaming ad holdouts, and the company is honing in on ad revenues.
As users and advertisers jump ship from Twitter amid Elon Musk’s takeover, there’s no shortage of platforms for them to land on.
The era of explosive growth for podcast listenership is coming to an end for much of the world.
Matter unites smart homes: The smart home standard has 200+ devices ready to go and more are coming now that additional companies are expected to sign up in time for the holiday shopping season.
Airbnb doesn’t need performance marketing: The company’s shift away from search in 2019 has helped, but not everyone can replicate it.
Insider Intelligence spoke with Randy Goldberg, co-founder and chief brand officer of Bombas, a certified B corporation., about communicating authenticity to customers.
Apple tops best global brands ranking for 10th year: Tech companies stand foremost on list that considers environmental, societal, and governance practices.
Following a turbulent third quarter in advertising, our updated forecast shows it’s not all bad news.