SVB’s fall could set off more uncertainty in the tech sector: The collapse of a longtime cog in the country’s innovation engine will put additional strain on a tech sector already reeling from layoffs and losses.
As brands seek ways to stretch their marketing budgets, advertisers may lean on automation to help them create more cost-efficient campaigns. Here are some best practices on creating and measuring Google Performance Max campaigns, including how to choose the right budget and bid strategy and the right variety of creative assets.
Quiet storm brews over reclassification of instream ads: Advertisers welcome clarity on what they’re buying, but publishers want to protect their revenues.
On today's episode, we discuss what omnichannel healthcare should look like, how patients are using social media to find health information, and why physicians don't want to review their patients' wearable data. "In Other News," we talk about what will happen moving forward regarding patient health information being shared for advertising purposes and why Best Buy is teaming up with Atrium Health. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
Xi Jinping moves to solidify control of China’s business, economy: A unanimous reappointment ensures Xi and his cohorts’ control over China’s future while businesses find workarounds for US restrictions.
CTV ad breaks have a brand safety problem: Despite advances, children are often targeted with inappropriate content.
It took a £10 million stake in Yoti, which markets customer-friendly compliance solutions for financial services and other industries.
Advertising groups keep the DEI push alive: Consumers have shown they want more diverse content. Advertisers would be foolish to turn away.
As marketing budgets bend under the pressure of economic uncertainty, SEO is increasingly important for its low costs and compounding returns. Some 58% of marketers plan to use AI for content and SEO by the end of this year, compared to 10% who currently do, according to BrightEdge data.
This year, we forecast that Walmart’s digital ad revenue growth will outpace Google, Meta, and even Amazon. This success is driven by updates made to Walmart’s retail media platform as well as partnerships to help advertisers activate across channels like social and connected TV. “You know [how they say] crawl, walk, run? We’re getting to that walk/run phase now where our platform is maturing,” said Rich Lehrfeld, senior vice president and general manager at Walmart Connect.
The digital game storefront market shouldn’t be overlooked: Epic Games is taking shots at industry leader Valve’s loose rules in the standard-setting storefront space.
The labor market is extremely challenging for retailers and restaurants: Quit rates are on the rise, which is making it difficult for companies seeking to improve the customer experience.
Generative AI gains momentum across multiple industries: Generative AI, including ChatGPT, has led to a boom as companies and startups alike race to integrate it into their products and businesses find new applications.
Dish Network is still reeling from ransomware attack: With various services and websites offline and their stock hitting a 14-year low, the window for Dish to resolve its ransomware-related outage is closing.
DuckDuckGo embraces ChatGPT parent to create AI assistant: New tool is yet another indicator that Google has been slow to release AI publicly.
In the fourth quarter, YouTube’s ad revenues fell short of expectations, declining nearly 8% YoY. Then, in early February, CEO Susan Wojcicki announced she was stepping down. As the platform gears up to face new challenges, is it the right time for Alphabet to spin off YouTube? Our analyst says no.
Senate bill to ban TikTok gets White House support: Pressure mounts for TikTok to prove it operates independently from Beijing. Increased bans will give TikTok’s US competitors a window to seize market share.
On today's episode, we discuss how social media engagement is changing, whether TikTok is the new Google for young people, if the "deinfluencing" trend is here to stay, whether YouTube Music can compete with Spotify and Apple Music, what the road to electric vehicles looks like, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.
Layoffs shatter Big Tech’s great illusion: Unionization efforts are expected to gain ground as mass layoffs shift the narrative to labor. Will efforts to unionize be more successful than in previous years?
Overall retail spending will rise 4.5% to $1.328 trillion for the 2023 holiday season.