The UK’s cost of living crisis takes a bite out of Tesco’s profits: The company’s profits halved from roughly £2 billion to £1 billion in fiscal 2022 / 2023.
Despite a surge in ads, connected TV (CTV) faces the same challenge as traditional TV: getting consumers’ attention. Our analyst Paul Verna shares why co-viewing won’t hurt CTV’s targeting abilities and how too much repetition may make ads ineffective.
The sector that spearheaded the pandemic’s remote work shift is struggling with bringing workers back to offices—employees feel happier and more productive working remotely.
The FTC spots a trust problem in health and wellness advertising: Nearly 700 brands including Unilever and Coca-Cola are warned for misleading ads.
Iterating mobile operating systems: Android 14 and iOS 17 focus on enhancing health, accessibility, and region-specific features to make future smartphones even more vital personal devices.
Google is accused of offering benefits to developers who put their apps only on Google Play. Could more regulation and fines follow?
An outage Monday downed Apple Music, Radio, and iTunes Match for users in the US, Europe, and Asia. Are persistent outages due to infrastructure or possible cyberattacks?
On today's episode, we discuss why advertisers aren't returning to Twitter, what the impact of the new blue check mark will be, and whether folks actually want to pay for social media. "In Other News," we talk about the potential of TikTok's sister app Lemon8 and what to make of TikTok's new "Series" feature. Tune in to the discussion with our analyst Jasmine Enberg.
eBay is giving merchants more opportunities to advertise: The marketplace nearly doubled the amount of premium search ad inventory as it tries to make up for falling sales volumes.
Netflix races to offer new ad targeting options ahead of Upfronts: A rushed launch meant its ad tech offerings were thin.
Hackers have stolen terabytes of data, source code, and BIOS software updaters that could be used to compromise millions of devices. The onus is on consumers to ramp up security.
Apple’s MacBook mostly dodged holiday weakness a few quarters ago, but shipments fell 40.5% compared to the first three months of 2022. This trend could continue throughout the year.
Uncertainty looms over ad industry, producing a loss of 2,100 jobs in March: As AI advances and regulations toughen, agencies are caught in a difficult position.
India’s new influencer rules are an overcorrection but still a positive: Wellness influencers must disclose their qualifications under recommendations they give.
We expect Twitter’s worldwide ad revenues to plummet by 27.9% this year as advertisers continue to pull back spending.
Regardless of changes in the market, marketers will always have to build their first-party data around the buyer’s information and behavior. Complete and accurate data on prospects and customers is essential to making sound decisions about accounts that sales and marketing should target together.
SEA is a fast-growing region for digital adoption, with smartphones being the primary device used to access the internet. Despite this, the region is falling behind in overall internet adoption.
GM's Chevrolet Bolt was the best-selling EV in the US in Q1, while Ford's sales were hurt by production disruptions at its Mexico plant and Tesla built more cars than it could sell.
A ban isn’t swaying brands from spending on TikTok: Apple, Pepsi, and DoorDash are among brands increasing ad spend despite hefty political problems.
Authenticity matters in ads: Some underrepresented groups are less pleased with their depiction in advertisements.