Fragmented data and disconnected data sets across channels continue to complicate marketers’ ability to accurately target consumers. In this video, Neustar’s Ryan Engle, vice president, identity solutions, explains why identity resolution is essential to modern data strategies.
The dark side of Lensa: The popular app collects user images to create highly polished digital avatars, but there are serious concerns on privacy, copyright infringement, and the creation of NSFW content.
Ransomware resulted in massive email outage: Rackspace blames a ransomware attack for shutting off its hosted exchange hosting service. An SEC filing anticipating lost revenue could signal loss of customer data.
Thought leadership can be winning strategy in economic downswing: B2B marketers expect such content to expose new opportunities.
Meta succeeds against US regulators but takes a major blow in the EU: Meta insists that news isn’t part of its business model, but its pivot to Reels hits a major roadblock.
It isn’t only large retailers eyeing retail media revenues: Cannabis tech startup Fyllo is betting that there are dollars to be made helping brands reach consumers.
China eases COVID-19 mandates: Restrictions are lifting as Beijing softens its stance on zero-COVID, but uneven implementation, worker shortages, and production migration could prolong economic recovery.
What does the future hold for loyalty and rewards programs? We share insights from our recent report’s findings.
Security incident breaks Rackspace hosted email: Loss of access to emails exposes the fragility of relying on cloud providers to handle and protect businesses data. Backspace’s failure could cost customers millions.
Balenciaga takes corrective steps after ad outcry: Brand apologizes and looks to improve content oversight with new image board.
With inflation driving up operating costs and a potential recession looming, marketing is getting deprioritized. Our current outlook: Ad spending won’t bottom out
Inflation is creating both opportunities and challenges for sustainable fashion: While price-sensitive consumers are more interested in buying secondhand, they are also less willing to pay a premium for sustainably produced apparel.
Google Topics, the company’s alternative to third-party cookies, saw a 71% year-over-year increase in testing by marketers and publishers worldwide as of September, the strongest growth among the identity solutions evaluated by Lotame. Testing of authenticated, email-based solutions increased by 67%.
On today's episode, we discuss Spotify's impressive Q3, podcast listenership in the US, and how traditional radio is able to be so resilient. "In Other News," we talk about why sports betting will never be free of controversy and why Airbnb says its search-averse marketing strategy is working. Tune in to the discussion with our analyst Daniel Konstantinovic.
As the cost-of-living crisis continues, the British Retail Consortium has warned there may be “more gloom than glitter” this Christmas. With families preoccupied with making ends meet, what can retailers expect from the festive trading period? This Analyst Take will explore how shopping habits might change, what will happen to total spend this holiday season, and how retailers can maintain loyalty and attract new customers amid inflation.
US chip production accelerated by uncertainty in China: TSMC is fast-tracking plans to ramp up to 4-nanometer chips and will build an additional fab in Arizona. The tech gap between the US and China widens.
On today's episode, we discuss a mixture of new store formats, whether there are too many ads on Amazon, how consumers keep spending in the face of inflation, the battle for the TV ratings crown, whether you can guarantee delivery, the number of books that have ever been published, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Blake Droesch, and Paul Verna.
Search proves its worth on Black Friday: Search ad spending grew steadily and drove strong results during the event despite a year of ad troubles.
Underage users are both an asset and huge risk for platforms: TikTok and games like Fortnite are thriving thanks to their young users, but controversy could make advertisers wary.
As some platforms lean into creators, Pinterest takes a step in the other direction: Its Creator Rewards program is no more, as of November 30.