Retailers’ return rates are rising: That’s a significant challenge to merchants’ bottom lines, but it also presents an opportunity for those that offer a straightforward process.
November ad spend shows the pandemic boom is over: The typically lucrative period declined 8% year over year as the market finally stabilized after the pandemic.
Can data clean rooms satisfy regulators? The emerging tech has Big Tech adopters, but lacks clear standards.
Retailers and other businesses need to improve the customer experience: Only 45% of consumers are “very satisfied” with the way they connect with companies.
Smartphone consolidation continues: Apple’s iPhone continues to gain share in the high end of the smartphone market while consumers get fewer options for affordable or entry-level 5G devices.
2022 brings a dramatic change in fortunes for some social networks: Contracting ad spending growth prompts big downgrade in our forecast.
ChatGPT shows the power of AI to disrupt marketing: Its capabilities can be used for good and bad effects
Marketing and advertising has room for improvement on diversity: A study shows progress in female and non-white worker representation, but concerns remain.
2023 will be a big year for content moderation: Major social media platforms will need to improve on this front next year, or face consequences.
Netflix’s ad-supported tier sputters out of the gate: The plan fails to attract new users and inspires others to downgrade—but it’s early days.
Is Apple the next advertising titan? Apple committed to developing its ad business in 2022, but it faces stiff opposition from other Big Tech giants.
Companies outsource CX work amid labor crunch: Consultancies and agencies can help build customer-centric cultures and increase revenue and productivity.
Fortnite doesn’t get a pass anymore: The popular game and metaverse platform will pay half a billion in fines and refunds for violating privacy and child consent laws.
Before the pandemic, Roku, Hulu, and YouTube made up about half (45.9%) of the US connected TV (CTV) ad market. That market has expanded significantly. Despite solid US CTV ad revenue growth across all three companies, their combined share will account for around one-third of the $26.92 billion that will go to CTV in 2023.
As 2022 comes to an end, this is the data you need to kickstart 2023 for your business.
Displaced visa workers could diminish the tech industry’s brain trust: Job opportunities for migrant tech workers opening up outside the US could leave a shortage of talent in the sector.
The long goodbye for TV advertising: The longtime de facto ad channel kicked off a slow death that will take years to complete as digital channels claim the throne.
By 2026, almost half of US household will use smart home devices. Most
Retail and streaming platforms poised to gain digital ad revenue in 2023: Spotify and other newer players in advertising will see faster growth than Meta and Google.