On today’s podcast episode, host Bill Fisher is joined by our analyst Paul Briggs and forecasting writer Ethan Cramer-Flood to examine the size, advertiser opportunity, and competitors in the free ad-supported streaming TV (FAST) service space.
Digitally native vertical brands (DNVBs) have a long way to go to catch up to established brands. While established brands will make up $134.55 billion in D2C ecommerce sales in 2023, digitally native brands will make up just $34.84 billion, according to our March 2023 forecast.
The Digital Services Act enforces new rules on 19 large platforms, affecting content moderation and ads. Noncompliance could result in hefty fines or bans.
AT&T's launch of "Internet Air" enters the booming fixed-wireless access market, joining rivals T-Mobile and Verizon, and promises to heighten competition in service and pricing.
CoreWeave’s rise challenges Big Tech dominance: The startup is riding the AI wave thanks to a GPU stockpile and Nvidia funding. It still has to contend with tech giants’ wealth advantage.
Google's new "Notes" allows users to comment on search results: The company steps toward a more community-driven search experience, despite past social platform challenges.
The partnership brings the Llama 2 language model to billions of future smartphones. On-device AI could enable wider adoption and reduce cloud costs.
Brand safety scandals prompt worries about Meta and YouTube’s size: Ads promoting illegal content and targeting children raise concerns about the ad duopoly’s ability to self-moderate.
On today's podcast episode, we discuss whether the way people watch sports has changed, if Uber and Lyft will ever be able to turn a profit, whether Peacock can keep its head above water, what happened to the TikTok ban, what The Walt Disney Co. should do with ESPN, who's not on the internet, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Bill Fisher and Max Willens.
On today's podcast episode, we discuss the current state of the affiliate space, bringing new light to influencer activity through "performance branding," the impact of programmatic ads coming to movies theaters, and how retail media aids affiliate marketing. "In Other News," we talk about the impact of programmatic ads coming to the movies and what YouTube's next anti-ad blocking measure will be. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.
Despite pioneering AR with Glass, Google grapples with technical setbacks and internal discord in its quest to compete with Meta's Quest Pro and Apple's Vision Pro.
Apple makes U-turn on repairability with California bill endorsement: The move contrasts with its historical opposition, aligning with growing consumer and sustainability trends in the tech industry.
Nvidia earns “civilization’s most important company” title over stunning earrings report: It smashed Q2 earnings expectations, driven by its AI dominance. Consistently beating higher expectations will be a challenge.
Meta offers clients as much as $200,000 in ad credits: With a slew of new features boosting interest in its platforms, the company is incentivizing brands to experiment.
Google Analytics 4 (GA4), which launched at the start of July, introduced ecommerce dimensions and metrics, improved audience insights, and better app measurement.
“[This year] has been a once-in-a-career opportunity to hit the reset button on promotions and not just lift and shift what you did in the past,” said Erica Harrison, vice president of analytics at NielsenIQ during a recent LinkedIn live Q&A. As brands rethink their pricing and promotion strategies, they must keep track of their competition, secure retailer support, and get the timing right. However, it’s also important not to train consumers to be over-reliant on promotions. Here are five tips for brands as we head into the holiday season.
Giving Ubisoft the rights to distribute games in the EU could appease UK regulators’ concerns, clearing the final stage in gaming’s biggest acquisition.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what established brands have to gain by going D2C, the ways digitally native brands sell in brick-and-mortar stores, and how brands are maintaining a digitally native “identity” for marketing purposes while also going wholesale. Then, for "Pop-Up Rankings," we rank the the digital natives that are primed for success and the ones that need to up their game. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and president of SageBerry Consulting and author of "Remarkable Retail" Steve Dennis.
Softbank’s Arm prepares for its IPO, Nasdaq’s largest in two years, and it could be the key to the tech industry’s rally.
Amazon employees quit over strict return-to-hub policy: Some are opting to face a tough tech job market rather than comply with a burdensome policy, which lacks sufficient compliance incentives.