TikTok pushes an AI advertising product: The app’s strong position is letting it experiment with machine learning to court advertisers big and small.
Don’t be fooled by strong airline earnings: Travel interest is on the decline, which will contribute to lower ad spend from airlines at the end of the year.
Nearly half of the US will watch live sports this year, and nearly a quarter will watch via digital, per our forecast. Live sports streaming isn’t going anywhere, but as the playing field gets more crowded, behaviors among platforms, advertisers, and consumers are shifting.
Apple’s tablet explosion: The company now offers five different models of iPads, challenging 2-in-1 PCs at the high end as well as consumer Android tablets—but too much choice could be confusing for buyers.
Roe's reversal has had a huge impact on the ad world: The Supreme Court’s decision has eroded trust in brands and kickstarted regulator crackdowns on advertising.
With a growing number of streaming channels, it can be challenging for marketers to put together a comprehensive connected TV (CTV) strategy. But it’s never been more important to do so. This year, we estimate that CTV ad spend will total $18.89 billion. As growth accelerates, that number will double by 2026, reaching $38.83 billion.
Google this week announced several new advertising features for YouTube across video, audio, and commerce. Here’s what the company announced at Advertising Week New York:
The FTC and Amazon agree fake reviews are bad: The government agency and the retailer are taking two different routes to combat the growing fake review industry.
Widespread layoffs at Microsoft: The job cuts affect less than 1,000 but stretch across the organization in the latest example of Big Tech bracing for a recession.
Netflix just released its final ads-free earnings report: It's the last time the focus will be on subscribers over revenue.
Pinterest’s ad product tries to overcome ATT: The platform's new tool combines its data with advertisers’ for more precise tracking.
The digitally native generation does not watch TV the same way baby boomers, Gen Xers, and even millennials might. Here are five tips we picked up at NYC Advertising Week that marketers can use to engage Gen Z with TV.
Retail media is going to be digital advertising’s “third big wave,” following search and social as “must-haves” for marketers. But some marketers are struggling with how to implement and optimize, shared Nikhil Lai, senior analyst at Forrester, during an Advertising Week session on Tuesday.
As linear technology improves and consumers adopt more digital TV alternatives, the TV market is cruising toward a more “advanced” future. Advertisers are amping up spend accordingly.
Persistent inflation is weighing on foot traffic: Yet many brands continue to see strong growth thanks to their ability to deliver value and a great customer experience.
The longer the ad, the more likely US TV viewers will call it unreasonable. And only half of TV viewers who recently watched the shortest ads—less than 30 seconds—felt the length was reasonable. If viewers must watch ads, they want them to be as short as possible.
BeReal is the newest kid on the social media block. The app has already captured the attention of Gen Z, and its growing popularity has sparked copycat features from Snapchat, Instagram and, yes, even TikTok. But do brands of all stripes need to embrace BeReal—or is it not ready for primetime just yet
Roblox’s improved metrics are music to brands’ ears: Invisalign is the latest company to launch an experience on the gaming platform that’s meant to woo younger users.
Among US teens and adults, 15% had a social media account hacked in the past year as of Q1 2022. In the same time frame, 13% had a credit card hacked and 10% fell for an online scam.
iPhone charger removal results in $19 million fine: Apple gets dinged in Brazil for forcing new iPhone users to fork out more cash for necessary chargers—it’s the latest case against its consumer hostile decisions.