Tablets and Chromebooks slump: Vendors are looking to double down on Windows PCs as more-affordable computer hardware loses luster, likely due to saturation or slow innovation in the sector.
PlayStation Plus’ diminishing user base: The convoluted game streaming service is losing subscribers and active users. A troubled economy and recent price hikes are likely causes.
Amazon announces an advertising hiring freeze: Its ad business is growing healthily, but a tepid holiday season is making it slow its roll.
Consumers don’t trust LGBTQ-inclusive ads: Limiting inclusive advertising to Pride Month and not going beyond advertisements is creating a disconnect for consumers.
China’s prolonged COVID-19 shutdowns lead to factory escapes: With cases spiking, manufacturers like Foxconn are turning to bonuses to keep production moving, but some workers are running away.
Here’s the bad news: Over half (56%) of consumers say they’re more likely to buy from a brand with a loyalty program even though only 36% redeem their rewards more than once a month, according to a study by Salesforce.
Watch the on-demand replay of our webinar, Industry KPIs, to learn how our premium benchmarking tool can help guide your budgeting and planning processes.
Around 60% of US TV viewers think the number of ads on Hulu, Discovery+, and HBO Max is reasonable. Fewer of them feel the same about Paramount+ and Peacock, while live TV is considered the biggest offender in this respect.
Instagram is latest to suffer outage: Instagram users are suspended in the latest service outage. Meta’s platforms are becoming unmanageable as users experience weekly outages that are taking longer to resolve.
Most retailers aren’t doing enough to optimize returns: Instead of a one-size-fits-all approach, companies need to make the process more flexible and personalized.
Political advertisers spend big on sports: Political ad outlays will nearly triple compared with the last midterm, but what happens when that spending stops?
Bloomberg ditches third-party ads: Seeing other publishers struggle, Bloomberg has launched an advertising platform with its first-party, self-reported user data.
Google loosens the reins on its clean room: Advertisers now have more freedom with how they can use Google’s first-party data for campaigns.
Over 80% of CX leaders plan to outsource in 2022 in some capacity, according to January 2022 research from Telus International and Pulse.
On today's episode, we discuss the addressable opportunity in the US, how big the connected TV market is, and how measurement, privacy, and fragmentation are disrupting progress in advanced TV. "In Other News," we talk about how TikTok is trying to usher in an age of machine learning advertising and how Google is trying to put Chrome users in control of their ad experience. Tune in to the discussion with our analyst Evelyn Mitchell.
Intel accelerates cost reductions: Layoffs and reduced work hours are aimed to help Intel reduce $3 billion in costs in 2023 and up to $10 billion in 2025. Competing chipmakers and PC companies are likely to follow suit.
Diageo becomes latest brand to aim for inclusivity: 1,200 of its marketers will be trained in inclusive design, followed by a rollout to agency partners.
OpenWeb raises $170 million as it prepares for IPO: As news providers and social platforms butt heads, the company’s tools help publishers manage audience discussions on their sites.
Apple’s lack of experience managing ads is showing: Its new App Store placements were flooded with gambling ads, prompting a widespread backlash.