The influencer landscape is more crowded than ever, even as creator funding dries up. Leveraging smaller influencers will help your brand focus a limited budget toward a targeted audience. “We’ve had sleeper hits [with] micro-influencers,” said Fernish CMO Evelyn Krasnow, speaking at eTail West 2023 in March. Finding the right influencers is “going to be trial and error,” said Krasnow. Here are tips for finding smaller influencers who can reach niche, targeted audiences.
Cutting back international availability of 23 technologies used in semiconductors production makes future chipmaking efforts more difficult for China.
50% of Americans support a government ban on TikTok, with higher support among Republicans and older Americans. Continued scrutiny could be TikTok’s downfall.
Short-form video is the hot topic of 2023 Newfronts: TikTok, Meta, and YouTube are all presenting as the dominant short-form app faces existential threats.
On today's episode, we discuss why Apple and Amazon will be the two most consequential advertising companies for the rest of the decade, the ceiling on their streaming ambitions, and how their tech and health investments stack up. "In Other News," we talk about whether TikTok has been able to reassure advertisers after its recent government hearing and the Federal Trade Commission outlining how companies should communicate their environmental claims. Tune in to the discussion with our director of Briefings Jeremy Goldman.
San Francisco sees a rise in other vehicles hitting AVs and drivers fleeing the scene with little fear of being caught. Technology alone cannot solve this issue.
Greenlight upgrades its distribution model: The family neobank expands from a direct-to-consumer marketing model to also partnering with banks and employers.
Consumers are increasingly becoming more comfortable with technology, and the usage of health apps and wearables is becoming more prevalent. Explore how consumers are using technology to monitor their health and wellness, and learn more about the market potential.
Gaming consolidation and the economic downturn hit the industry hard. Startups and independent game studios stand to lose exposure.
Twitter recurring revenue plans will likely be a hard sell: Pay-to-play services can work, but only if there’s value being exchanged.
Walmart looks to improve its online shopping experience: The retail giant cut down clutter on its revamped website and app to entice shoppers to browse and buy.
Meta looks for loopholes in changing EU rules: A major ruling means users can opt out of tracking, but the company is making it a difficult process.
Search advertising industry could be monetizing AI chats too soon: Much rides on Bing Chat ads—and how it impacts user experience.
The chipmaking giant is appealing for its government to shore up production on key manufacturing equipment to better compete with the US and China.
Roku cuts 400 jobs in four months: Rising costs and a tight ad market have hurt the rising advertising player, which could make it an acquisition target.
As Bing makes inroads into Google’s lead, it experiments with AI ads: Disney and Roku layoffs and pivots by Twitter and ByteDance dominated headlines this past week.
The long-range, low-bandwidth network is the largest in the US and covers 90% of the population. Can third-party developers add value without multiplying security risks?
Substack attracts $5 million-plus in crowdfunding commitments: Newsletter platform gives both users and readers an opportunity to share in ownership to meet its cash needs.
Diversity in video ads is waning amid wider DEI drop: Some states seek DEI curbs, but consumers are willing to tie their purchases to inclusion.
Facing AI competition, Google adds features to enhance search results: Fact-checking tools signal company’s focus on bolstering transparency and trust.