On today's episode, we discuss early initiatives to integrate generative AI into healthcare, the ways in which ChatGPT in healthcare could become a huge liability, and how chatbots can boost patient engagement. "In Other News," we talk about how to turn bad reviews into positive change and how ChristianaCare's subscription primary care offering is a little bit different. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
A ban isn’t swaying brands from spending on TikTok: Apple, Pepsi, and DoorDash are among brands increasing ad spend despite hefty political problems.
SEA is a fast-growing region for digital adoption, with smartphones being the primary device used to access the internet. Despite this, the region is falling behind in overall internet adoption.
The FTC and advertisers sized each other up at a Washington summit: FTC executives answered heated questions about changing privacy standards.
Google is pressing on with AI in search, and the industry braces for change: The landmark change for the search giant is causing distress among ad-reliant businesses.
Over the past month, we’ve seen ad updates from all the major players, from Meta’s generative AI ads to Google’s attempts to decrease clutter. Here’s what they mean for advertisers.
According to Piper Sandler’s 45th semi-annual survey of US teen consumers, Gen Z spending was up 2% YoY to $2,419 annually. We dig into some of the key findings from the survey and offer our perspective, including why Ulta Beauty is proof the “lipstick effect” is in full swing and how Amazon can keep up with platforms like TikTok.
China has been investing heavily in its telecom infrastructure in recent years. A multi-country cable network is just the latest example of China’s growing competitiveness.
Amazon’s Audible tests ads in select audiobooks for nonmembers: The move could open up a significant new revenue stream if it takes off.
On today's episode, we discuss whether watching TV with other people ruins the potential of targeted connected TV (CTV) ads, who's winning the CTV advertising race, and how CTV stacks up against traditional TV ad spending. "In Other News," we talk about Netflix's road map for video games and what to make of its 1 million user milestone for its ad tier. Tune in to the discussion with our analyst Paul Verna.
As Texas considers sports betting, the future of a lucrative industry is at stake: FanDuel, DraftKings, others compete for dominance in a divisive, fast-growing market.
Unreported attacks could lead to fines and penalties from government regulators, legal liability for damages to the victims, and an increase in future breaches.
Children and mothers are more connected to the internet than ever. And thanks to remote work, education, and entertainment, their reliance on connectivity continues to grow. Here’s what marketers need to know.
Should brands trust Meta’s generative AI? The company promises to release easy creative advertising tools, but the tech has landed companies in large legal battles.
Tying multiple online, offline, and device IDs to a single person was always complex and costly, even when third-party cookies and mobile identifiers were commonly accepted tools. As legacy identifiers continue to erode, the costs to target and track users’ digital activity have only risen.
On today's episode, we discuss why brands should be thinking more about community; Apple rolling out its buy now, pay later offering; consumers' shipping priorities; H&M's new resale program; what in-store retail robots can do; facts about US national parks; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, vice president of content Suzy Davidkhanian, and analyst Blake Droesch.
Retailers are increasingly pessimistic about consumer spending this year: That explains why the retail industry comes in fourth for the most planned job cuts of any sector this year.
US spending on identity solutions and services will increase by 13.0% YoY to reach $10.4 billion this year, per the Winterberry Group.
So far this year, there’s been Google versus Microsoft and TikTok versus … well, everyone. But another battle is emerging as Amazon and Apple go head to head for ad dollars, streaming viewers, and the health vertical.
The rumored Q Lite console will use Remote Play to stream PlayStation 5 games. It’s slated for a 2024 release and could help Sony compete in the mobile gaming market.