Amazon has a customer satisfaction problem: Shoppers complain of delayed deliveries, poor customer service, and irrelevant search results, dragging its satisfaction rating to a record low.
Walmart will net $2.22 billion in US digital ad revenues this year, per our forecast.
Digital video viewership is being propped up by connected TVs (CTVs), which allow for easy access to streaming apps on the biggest screens in households
How much information is Google collecting on users? It seems even company employees don’t know, according to court documents unveiled via a class-action privacy suit.
As marketers look to increase audience reach and stay away from the whims of any singular platform, private social media networks offer another avenue.
Insider Intelligence spoke with Hiroki Asai, global head of marketing at Airbnb, about recent marketing campaigns addressing inflation’s impact on the travel industry and the brand’s shift away from search and performance-based marketing.
Nvidia’s generative AI pivot: Its expertise in GPUs and imaging software gives Nvidia a first-mover advantage over other chipmakers. Will regulation and copyright law catch up with innovation?
Gen Z consumers expect retailers to get data privacy right: While they won’t give companies credit for having good practices in place, they will lose trust in those that don’t.
acklash from Twitter’s verification misstep: Eli Lilly, Nintendo, American Girl, PepsiCo, Nestlé, and Tesla were trolled by spoof “verified” accounts. Brands and users must come to terms with unmoderated content.
Here's how the iconic brand pivoted from transactional marketing to brand-building in the long term.
Privacy-tracking fines are piling up for Google: Tracking users without their consent has consequences. But million-dollar fines for billion-dollar profits are a slap on the wrist.
British supermarket Morrisons became the latest UK retailer to unveil its own retail media network in September. It follows similar moves by Tesco, Boots, and Sainsbury’s—heralding an acceleration of retail media in the UK. This Analyst Take will explore what’s driving the shift, as well as our predictions for the future of UK retail media networks.
Next year, US connected TV (CTV) ad spend will hit $26.92 billion. This market has grown by double digits each year since we began tracking it in 2017, and it will continue to do so through the end of our forecast period in 2026.
Tostitos achieves 38% increase in brand recall through sonic branding: With digital audio and video consumption both on the rise, the snack brand leverages its new sonic logo for better cross-channel engagement.
Search engine marketing costs are on the rise in 21 of 23 industries: New analysis finds that Google Ads are getting more expensive.
Apple has a tightrope to walk: As it looks to grow its ad business, it needs to keep customer service at high level.
Ads on the menu: Advertising links to services like OneDrive are appearing as menu items in Windows 11 dropdowns. It’s a way to boost advertising and target ads, but it’s not welcome.
Apple and Amazon deal faces a new lawsuit: The companies are headed to court to determine if their 2019 deal for Apple’s storefront on Amazon Marketplace reduced competition from independent Apple resellers.
“Google is clearly trying to modernize what has been this golden goose, which is their search business, while also trying to modernize the format that they’re able to deliver to users on YouTube with Shorts,” said our analyst Max Willens, following Alphabet’s third-quarter earnings. “We might be at the beginning of an environment where it's tough to build momentum around either of them.”
The average US household was served the same podcast ad 4.76 times in Q2 2022. That quarter marked an unusual decrease in ad frequency, and as a result conversion rates went up, according to Podsights.