Cannabis ads enter the mainstream: Spotify allows Cresco campaign, signaling a growing shift toward normalization.
Microsoft, Google guzzling municipal drinking water for AI: Applying the technology to sustainability use cases will lower the enormous costs that come with deploying AI commercially.
Did DirecTV and Intuit mislead consumers with ads? The NFL called out a “deceptive” DirecTV football ad, while the FTC ruled against Intuit for its “free” service ads.
Einstein Copilot imbues Salesforce apps with a customizable AI assistant that could transform 150,000 client companies.
ChatGPT loses more steam, but not in the US: Students are likely behind the chatbot’s fluctuating traffic patterns. It could push OpenAI to invest more in enterprise solutions.
On today's podcast episode, we discuss when attention metrics might dethrone viewability, why advertisers are tentative about them, and why using attention as a currency is TBD. "In Other News," we talk about Google limiting impressions from "unproven" advertisers and the battle between advertising groups and the "Delete Bill," a California bill that would allow consumers to request advertisers delete their personal information. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
TikTok continues to grow as a search platform: A report found 51% of Gen Z prefers the app over Google. Meanwhile, the latter braces for a search antitrust trial.
Tesla eyes Dojo-juiced AVs: Its value could soar $500B over Musk’s moves to inject AI across his companies. Lack of adequate safety testing and false advertising could be pitfalls.
Google isn’t looking so good as it prepares for trial with the DOJ: A historic antitrust challenge comes as Google is under fire for multiple advertising controversies.
Meta gears up GPT-4 challenge with new open-source AI model: It’s likely trying to crowdsource its way to generative AI frontrunner status despite the reputational risks.
Apple unveils the iPhone 15, focusing on premium upgrades in a stagnant smartphone market. Huawei poses a challenge in China and emerging markets.
Nielsen reverses stance on Amazon first-party football data: After networks and industry groups cried foul, Nielsen won’t include Amazon data in its panel currency.
YouTube TV gained 300,000 subscribers in Q2 while the pay-TV industry suffered losses. The shift signals a new TV landscape where Big Tech gains ground.
On today's podcast episode, we discuss whether YouTube Shorts are cannibalizing long-form content, Instagram and Facebook users potentially being able to pay to avoid ads in Europe, how Netflix's password crackdown is getting on, whether serving multiple ads at once is a good idea, the impact of the Digital Services Act's arrival, how long it would take you to drive around every road in the US, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.
Intel joins tech giants like Apple in investing in Arm and focusing on low-power chips for AI. A successful partnership could accelerate chip production.
Key stat: Among US consumers ages 18 to 44, 53% prefer digital to phone when receiving help with a product- or service-related question, while just 35% of consumers ages 45 to 75 favor digital to phone, per Verint.
Brand marketers have to be strategic as a challenging 2023 has taken its toll on marketing budgets. CMOs worldwide expect to spend 9.1% of company revenues on marketing compared with 9.5% in 2022, according to May data from Gartner. And considering revenues are also lower for many companies, that pie is getting even smaller.
Installing 20,000 EV chargers across 2,000 North American hotels can capitalize on soaring demand for EV charging in the post-pandemic travel boom.
Google will require strict disclosures from AI-generated political ads: The company announced the rule change ahead of the most expensive election season yet.
Subway hops aboard the multi-tiered rewards program trend: The MVP Rewards program offers additional incentives for consumers who spend $200 and $400 annually.