On today's episode, we discuss why some folks think digital ads are getting worse, whether things are looking up for Uber, TikTok’s parent company ByteDance challenging Meta on VR, why Warner Bros. Discovery will continue Discovery+, the Grammys rebounding from the pandemic's effect on viewership, the surprising most littered plastic item in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Max Willens.
Ad spending is moving to CTV, and marketers want to compare performance on CTV with video ad campaigns on mobile web and mobile in-app delivery. Industry KPIs, Insider Intelligence’s new benchmarking tool, lets advertisers evaluate the performance of their video ad dollars.
Though only available in limited preview, the new AI-powered Bing search engine received a thumbs-up from 71% of testers, Microsoft said in a blog released Thursday. In addition, there has been increased engagement in traditional search results as well as with the new chat feature.
With ChatGPT’s historically viral launch, 2023 is poised to be the year generative AI breaks through into marketing and advertising. These numbers will help you make sense of the billions that are pouring into the space from VC and tech giants alike and reveal the most popular use cases.
Retailers start to test the waters of generative AI: While companies like Carrefour and Fanatics are using it to improve engagement, Amazon has concerns over data privacy.
Tech layoffs hit Twilio, LinkedIn, Ford, and Yahoo: We could be facing a secondary wave of cost-cutting in the tech field. The good news is opportunities are open in other industries.
T-Mobile outage affects users nationwide: Widespread mobile and 5G disruptions are happening more frequently, with little accountability or explanation. They’re also affecting partner mobile virtual network operators.
In a good sign for TV advertisers, ad-cost inflation slows: Scarcity, rising costs, and newcomers pushing prices up caused ad inflation to soar last year.
Online purchases will account for a growing share of total US retail returns.
Retailers need to deliver a good customer experience: That’s why 14% of retailers plan to hire additional staff and others are looking to self-checkout or checkout-free technology options.
Last week, Google and Microsoft each unveiled new AI-powered search tools, each of which made factual errors during demos. Both companies have hit stumbling blocks in the race for AI dominance they weren’t fully prepared to run. That said, Microsoft has created more buzz by integrating OpenAI’s popular ChatGPT into its Bing platform.
The nonalcoholic beverage market has burst open, and many nonalcoholic spirits companies are pushing marketing beyond sobriety to overall health. “We’re not trying to stop anyone from drinking,” said Hebe Mills, marketing manager at Pentire Drinks. Instead, Mills says the alcohol-free brand is “making sure [our customers have] a really good-tasting alternative.”
Ransomware attacks against healthcare networks escalate: 3 million patients in California are the latest victims of a growing threat that has hit 66% of healthcare organizations worldwide.
Temu puts its US ambitions on display with Super Bowl ad: But the company’s customer service struggles could sink its chances of competing with Amazon and Shein.
Can Fox turn Tubi into a major streaming brand? The free, ad-supported streaming service is in a strong position to weather a difficult chapter.
Ad emissions matter: LATAM Airlines is one of a number of advertisers to consider the impacts of their campaigns.
Amazon is willing to outspend on content: Tech giant’s spend on tentpole shows pays for itself by encouraging Prime signups.
Healthcare ads got lost in the Super Bowl shuffle: You probably don’t remember the health-related commercials during this year’s big game. We detail why that’s the case.
New Look joins H&M, Zara in charging for returns: The fashion retailer is trialing fees to reduce fulfillment costs, but the move risks alienating cost-conscious consumers.
Amazon eyes content expansion in India, but it’s a tough time to buy: The company is in talks to acquire MX Player as market leader Disney+ Hotstar shows weakness.