LinkedIn is the social platform most commonly used by B2B marketers and their clients worldwide, according to a LinkedIn survey conducted by Ipsos. YouTube takes second place, followed by Facebook and Instagram.
Brands must ensure they’re aligned on their target audience and objectives while also using data to support their decisions. In addition, digital dollars can do double duty by amplifying in-store performance.
Threads turns one week old today, and the platform already has 100 million users, making it the fastest-growing platform ever. Instagram’s new venture looks just like Twitter but feels kind of like Facebook, and its first few days have been a wild west for marketers. Here’s what marketers should consider in their Threads strategy.
Despite being invite-only, Bluesky surpasses 1 million downloads: Rather than ads, its initial monetization plans involve selling custom domains to privacy-conscious users.
On today's episode, we discuss what to make of the mixed signals surrounding the US ad market, how much the space will grow in 2023, what's driving it, and what's holding it back. "In Other News," we talk about whether Universal Pictures’ premium video-on-demand success has reshaped the movie distribution model and what we spend our time watching on our TVs. Tune in to the discussion with our analyst Paul Verna.
On today's episode, we discuss the advertising industry's recent love affair with generative AI, what happens inside the minds of Gen Z consumers, why Spotify is pivoting, Twitter's new CEO writing the the company's next chapter, how podcast advertising is doing, how much people spend when they go to Las Vegas, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Bill Fisher and Max Willens.
Apple set to inconvenience marketers yet again: Stripping tracking parameters from URLs could cause major short-term headaches.
TikTok aims to generate $20 billion in sales via TikTok Shop, and is expected to launch its own US ecommerce store soon. The platform is also leveraging new search features to become a hub for retail ecommerce. TikTok is also pushing new AI ad tools, and getting involved in a host of new media ventures. Here’s what the platform has been up to over the past month.
Walls come tumbling down: OpenAI pauses ChatGPT's web browsing due to its unintended capability to bypass paywalls.
On today's episode, we discuss what lawmakers are most likely to tackle first when it comes to regulating AI, whether AI songs can win a Grammy, and what happens when AI eats up—and learns from—other AI-generated content. "In Other News," we talk about the newly announced features for Apple's Vision Pro AR headset and how this device could change the whole market. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Apple considering Mac that doubles as smart home monitor: Struggling PC sales are sending device designers back to the drawing board. Not all features will win over reluctant consumers.
Meta hits the brakes on launching Threads in the EU: Privacy regulations put a damper on the Twitter competitor's European dreams.
Investments in generative AI have had favorable results, with two-thirds of marketers reporting a positive ROI—43% said they received a twofold ROI and 22% received threefold ROI, per a May 2023 survey by Botco.ai. Here’s a breakdown of how generative AI can help brands and retailers connect with customers throughout their buying journeys.
Google continues to lose ground to Amazon: Amazon is holding steady as shoppers’ search engine of choice for products, even as TikTok and other social platforms attract Gen Z consumers.
The Christmas Tree Shop is closing its doors. Overstock.com is becoming Bed Bath & Beyond. Party City went bankrupt and is closing stores. More than 50,000 stores that are open now may be closed by 2027, according to UBS. But what actually happens to retail spaces, brand identities, and competitors when a brand goes out of business?
Fighting ad blockers to preserve revenues: YouTube’s global trial restricting video playback for ad-blocker users also nudges them toward YouTube Premium.
Brands need to prepare for third-party cookie deprecation now. “We’re going backward to less personalized ads and less relevancy, and consumers are frustrated with that,” said Logan Patterson, senior director of global business advisory services at Slalom. Patterson, along with two other senior digital marketers, weighed in on pressing questions about an impending future without third-party cookies at our recent Tech-Talk Webinar, “Designing the Future of Enterprise Customer Data Strategy.”
Computer and consumer electronics purchased during the pandemic are due for an upgrade, which is good news for Amazon and retail as a whole. But besides that possible bright spot, this year’s Prime Day event will likely be “unremarkable” as other retailers steal Amazon’s spotlight.
On today's episode, we discuss how time spent on smartphones is changing, what people do on different devices, and what digital time spent in your car might look like. "In Other News," we talk about the significance of Amazon's Sidewalk network and what to make of two new pieces of potential AI legislation. Tune in to the discussion with our analyst Yory Wurmser.
Publishers deal with AI’s existential threat to news: The New York Times and others could form a rare coalition to protect themselves from AI.