Measurement looks to be more valuable than ever during an ad downturn: Ad tech firms with new solutions stand to benefit from the industry slump, and revenues are growing.
In the marketing lingo bingo game, “Gen Z” ranks at the top. (Yes, there’s also “TikTok,” but that’s largely due to its proximity to Gen Z.) So what happens when the hot topic is also the thing that makes you the most uneasy?
Interoperability standard Matter could be a boon for advertisers: We share a snapshot from our recent report on how the long-awaited protocol is creating a new blueprint for marketers to reach consumers.
A reality check for consumer confidence on cybersecurity: Consumers give too much trust to companies and services handling their data. A study reveals security education needs to be updated.
Walmart’s visual search feature has some kinks to iron out: The retailer would be better served continuing its investments in AR try-on and 3D-visualization, like Nordstrom has done.
Amazon provides a promising sign for the future of clean rooms: Its Web Services clean room is a bet that the tech will please regulators and advertisers.
The bar keeps rising for simplifying the returns process: FedEx is the latest company to allow shoppers to bring unwanted ecommerce orders to its stores without a box or label.
FTC’s biggest antitrust test: Successfully blocking Microsoft’s $68.7 billion acquisition of Activision Blizzard could define Lina Khan’s tenure in the FTC. A legal skirmish with Big Tech will be long and expensive.
Instagram’s new transparency tool is a win-win: Both the platform and influential users stand to benefit from more clarity around shadow bans.
Cloud defense contract divided by four: AWS, Google Cloud, Microsoft Azure, and Oracle are official government cloud contractors under the JWCC, which leans on collective technology to develop strategic defense.
Government resistance against TikTok intensifies: The list of states banning TikTok on government devices keeps growing. Could intensifying scrutiny lead to an all-out US TikTok ban?
Out of home advertising could be 2023’s unsung channel: Digital OOH is growing at a fast clip, while traditional OOH surpasses the growth rate of other traditional media.
Seasonal weather and stock issues call for clever campaigns: e.l.f. cosmetics turns to celebrity, social, and snow plows to drum up excitement.
As the data privacy landscape shifts, it’s become increasingly difficult for retailers to collect and manage customer data.
Fragmented data and disconnected data sets across channels continue to complicate marketers’ ability to accurately target consumers. In this video, Neustar’s Ryan Engle, vice president, identity solutions, explains why identity resolution is essential to modern data strategies.
The dark side of Lensa: The popular app collects user images to create highly polished digital avatars, but there are serious concerns on privacy, copyright infringement, and the creation of NSFW content.
Ransomware resulted in massive email outage: Rackspace blames a ransomware attack for shutting off its hosted exchange hosting service. An SEC filing anticipating lost revenue could signal loss of customer data.
Thought leadership can be winning strategy in economic downswing: B2B marketers expect such content to expose new opportunities.
Meta succeeds against US regulators but takes a major blow in the EU: Meta insists that news isn’t part of its business model, but its pivot to Reels hits a major roadblock.
It isn’t only large retailers eyeing retail media revenues: Cannabis tech startup Fyllo is betting that there are dollars to be made helping brands reach consumers.