While many businesses are still trying to get to grips with some of the original implications of GDPR, technology is refusing to stand still. The rapid rise of generative AI is testing the bounds of data protection regulators.
HP plans to release generative AI-enabled PC in 2024: It could surpass rivals that get cold feet on AI.
On today's episode, we discuss the significance of Netflix saying it has 5 million monthly active users on its ad tier, the biggest impacts of the new streaming service Max, and how much noise a combined Paramount+ and Showtime offering can make. "In Other News," we talk about the current state of esports and what the best connected TV (CTV) ad formats are. Tune in to the discussion with our director of Briefings Jeremy Goldman.
55% of US broadband households use connected TVs for streaming services, making standalone devices like Google’s Chromecast less essential.
The White House and Commerce Department support aggressive EU proposals, while others fear competitive disadvantage. Meanwhile, Beijing seems to have the upper hand.
Nvidia and WPPs groundbreaking AI partnership will mean fewer jobs: The impressive tech will give advertisers enormous flexibility but by their own admission will result in job cuts.
Another TikTok data controversy: App’s storing of major influencers' sensitive financial data on Chinese servers contradicts CEO's previous claims.
Tech leaders racing to develop AI technology are acknowledging its dangers and comparing them to pandemics and nuclear war.
The universal appeal of mobile messaging apps puts them at the forefront of advertising growth in emerging markets.
Disney says AI could make QR-code shoppable marketing obsolete: At a TV advertising event, Disney and YouTube shared how AI has already changed their strategies.
BuzzFeed has created a commerce site for its lifestyle brand, Goodful, while Time has launched a platform for product recommendations and reviews. TikTok’s Pulse Premiere program offers publishers 50% of ad revenues and a brand safety guarantee.
Google put ads in its Search Generative Experience. YouTube has a new unskippable 30-second ad spot. HBO Max relaunched as Max. And The Kroger Co. is paving the way with in-store retail media. Here are what updates from these companies and more mean for advertisers.
The collaboration benefits Ford customers, who get access to an expanded charging network, and it also helps Tesla tap into federal funding.
The industry’s growth toward chips and components necessary to drive AI applications could help drive the tech sector’s recovery.
Google is about to change the internet as we know it: It’s speeding up its generative AI cadence as OpenAI rocks the App Store. Competition for users will spur continuous upgrades.
On today's special episode, we continue our new monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Today, we cover Google reinventing search, Amazon's grocery strategy, and what Twitter appointing a new CEO means for growth. Tune in to the discussion with this month's contestants: our analysts Ross Benes, Blake Droesch, and Debra Aho Williamson.
Social media and TV are the top channels that consumer packaged goods (CPG) consumers use to find new products, but in-store still plays an important role in product discovery. Meanwhile, Amazon and Walmart are fighting to capture share of CPG product searches, though in-store consumers are more likely to turn to Google for help.
After 10 months of ad spending slowdowns, the ad industry has changed: The industry is still growing, but major shifts have advertisers worried.
TV is still king for healthcare advertising: Older adults get multiple ad impressions because they spend so much time with TV. But social media is where adults under 55 are spending their media time.
By appealing the CMA Activision Blizzard decision, Microsoft started a judicial process that will delay various game projects and might devalue the companies involved.