Brands can capitalize on social trends with real-world products and programs, but they have to be able to act at the speed of TikTok. That means giving creators autonomy, having a strong brand identity, and keeping a close eye on trends.
The Digital Services Act enforces new rules on 19 large platforms, affecting content moderation and ads. Noncompliance could result in hefty fines or bans.
AT&T's launch of "Internet Air" enters the booming fixed-wireless access market, joining rivals T-Mobile and Verizon, and promises to heighten competition in service and pricing.
The Digital Services Act goes into effect today: Ahead of the EU law’s deadline, Google made landmark changes to privacy and moderation transparency.
Ways to make financial wellness marketing pay off: Getting customers to use the materials and tools they claim they want is a challenge. Here are four tips to improve their engagement.
“We all want to create that aura and the air of excitement so the customer across all channels can say, ‘It is indeed my happy place we’ve got here,’” Dhriti Saha, COO of The Container Store, said at eTail Boston this week.
On today’s podcast episode, host Bill Fisher is joined by our analyst Paul Briggs and forecasting writer Ethan Cramer-Flood to examine the size, advertiser opportunity, and competitors in the free ad-supported streaming TV (FAST) service space.
CoreWeave’s rise challenges Big Tech dominance: The startup is riding the AI wave thanks to a GPU stockpile and Nvidia funding. It still has to contend with tech giants’ wealth advantage.
Digitally native vertical brands (DNVBs) have a long way to go to catch up to established brands. While established brands will make up $134.55 billion in D2C ecommerce sales in 2023, digitally native brands will make up just $34.84 billion, according to our March 2023 forecast.
On today's podcast episode, we discuss the current state of the affiliate space, bringing new light to influencer activity through "performance branding," the impact of programmatic ads coming to movies theaters, and how retail media aids affiliate marketing. "In Other News," we talk about the impact of programmatic ads coming to the movies and what YouTube's next anti-ad blocking measure will be. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.
Google's new "Notes" allows users to comment on search results: The company steps toward a more community-driven search experience, despite past social platform challenges.
The partnership brings the Llama 2 language model to billions of future smartphones. On-device AI could enable wider adoption and reduce cloud costs.
Despite pioneering AR with Glass, Google grapples with technical setbacks and internal discord in its quest to compete with Meta's Quest Pro and Apple's Vision Pro.
Brand safety scandals prompt worries about Meta and YouTube’s size: Ads promoting illegal content and targeting children raise concerns about the ad duopoly’s ability to self-moderate.
On today's podcast episode, we discuss whether the way people watch sports has changed, if Uber and Lyft will ever be able to turn a profit, whether Peacock can keep its head above water, what happened to the TikTok ban, what The Walt Disney Co. should do with ESPN, who's not on the internet, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Bill Fisher and Max Willens.
Nvidia earns “civilization’s most important company” title over stunning earrings report: It smashed Q2 earnings expectations, driven by its AI dominance. Consistently beating higher expectations will be a challenge.
Apple makes U-turn on repairability with California bill endorsement: The move contrasts with its historical opposition, aligning with growing consumer and sustainability trends in the tech industry.
Giving Ubisoft the rights to distribute games in the EU could appease UK regulators’ concerns, clearing the final stage in gaming’s biggest acquisition.
Softbank’s Arm prepares for its IPO, Nasdaq’s largest in two years, and it could be the key to the tech industry’s rally.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what established brands have to gain by going D2C, the ways digitally native brands sell in brick-and-mortar stores, and how brands are maintaining a digitally native “identity” for marketing purposes while also going wholesale. Then, for "Pop-Up Rankings," we rank the the digital natives that are primed for success and the ones that need to up their game. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and president of SageBerry Consulting and author of "Remarkable Retail" Steve Dennis.