Generative AI is the topic of the moment, and the dollars are following: Spending on AI-centric systems worldwide will jump to $154 billion this year from $121 billion last year, according to the International Data Corporation. If you’re not already using the tech, it’s time to get startedHere’s how retailers are using the AI.
The chip giant says it will begin producing 2-nm chips in 2025. A clear product runway for next-generation microprocessors will help secure future business from its customers.
The increased reliance on cloud services and apps in organizations is opening up a Pandora’s box of vulnerabilities. Businesses need to tighten their security or risk monumental losses.
Concerns surrounding privacy are high, which could weigh on marketers’ efforts to target consumers. US adults under 30 are slightly less concerned (66%) than older consumers about the use of personal information for targeted digital ads, according to the Out of Home Advertising Association of America and Morning Consult.
On today's episode, we discuss how Spotify beat expectations, why a price hike is inbound, and the audio streaming company's relationship with artificial intelligence (AI). "In Other News," we talk about AI-powered ads for Google and whether Peacock can survive the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.
IBM is all in on AI and even predicts it can replace thousands of jobs with technology in the next five years. Premature announcements could keep tech talent away.
Shoppable media is gaining momentum as brands look for ways to narrow the gap between discovery and purchase. Just this month, Pinterest, NBCUniversal, Meta, and Yahoo announced shoppable media updates. From AI to QR codes, we dive deeper into these developments and why they may give companies an edge.
T-Mobile’s weakness in protecting critical customer data is exposed—its investments and expansion could be overshadowed by a questionable security record.
As AI adoption intensifies, so does the need for regulation. AI companies have an opportunity to help creative industries navigate new applications responsibly.
Amazon Web Services’ Q1 revenue grew 16% YoY, trailing behind Microsoft and Google, reflecting a weak economy, the tech sector’s slowdown, and AI’s rise.
The EU chimes in to the AI copyright debate: A rule proposed by European regulators would remove legal gray areas around how AI is trained.
Nielsen goes with panel data for television upfronts while competitors inch closer: Panels are its key differentiator, but advertisers are getting more comfortable with rivals.
On today's episode, we discuss what the new normal looks like at Netflix, why its ad-supported tier isn't helping much, and what the first DVD ever mailed by the company was. "In Other News," we talk about Meta, TikTok, and YouTube facing off at this year's NewFronts and whether instant videos could be the next big AI development. Tune in to the discussion with our director of Briefings Jeremy Goldman.
When it comes to video advertising, viewability used to be king. But as identifiers go away, advertisers are migrating to “attention” metrics that better gauge meaningful interactions with advertisements. In fact, 36% of buy-side advertising decision-makers plan to focus more on attention metrics this year, according to November 2022 data from the Interactive Advertising Bureau.
Marketplaces are fighting for the crown in US ecommerce. Though Amazon remains solidly atop ecommerce sales, Walmart and Shopify are attempting to carve into Amazon’s revenues. Here are the latest updates in ecommerce, advertising, and partnerships from these major players.
GM cancels its best-selling EV, the Chevy Bolt, while Tesla slashes prices to accelerate sales. Intensifying competition could be the opportunity for consumers to switch to EVs.
After service interruptions and a fee of $50,000 a month to access Twitter’s API, the MTA is now relying on its own apps and alerts. Other utilities could follow suit, shedding value for Twitter.
On today's episode, we discuss the significance of Nielsen getting its national accreditation back, whether this year will be the first true multicurrency upfront, and what advertisers should do today to prepare for a less-than-certain measurement future. "In Other News," we talk about whether longer video ads are actually the way to go on mobile and whether marketing has an image problem. Tune in to the discussion with our analyst Evelyn Mitchell.
Trader Joe’s small, curated stores and limited footprint sets it apart. Between its branding, product choice, and customer experience, there are a lot of lessons other retailers beyond grocery can learn from the Trader Joe’s model. Here are four takeaways from Trader Joe’s.
Earnings show progress and pitfalls on revenues: Meta, Microsoft, Alphabet, Snap, Pinterest, and Comcast results are a mixed bag. (This article was written with the assistance of ChatGPT.)