Pearson and Chegg show how AI is pressuring industries and their leaders to reveal AI strategies, regardless of their readiness to implement them.
Nearly two-thirds (65.8%) of US consumers said that a company being transparent about how they plan to use personal data would help that company gain their trust, per Razorfish. Over half (55.1%) said a company would be more likely to gain their trust if it didn’t unnecessarily collect personal data. Their satisfaction with a company’s product or service had less of an impact, with 49.1% saying it would earn their trust.
China is way ahead on the necessary guardrails to ensure adoption of the technology. Beijing hopes to lead global AI standardization.
Educators in Asia are increasingly exploring the metaverse for instructional purposes. This could lead to wider adoption and lay the foundation for future VR users.
Podcast ad spend is dispersing from the most popular shows: Advertisers looking to maximize effectiveness are putting budgets behind a larger range of content.
Ad agency employment is doing just fine: Hiring is on the rise, despite the in-housing trend.
D2C brands facing the declining effectiveness of search and social ads must use new strategies outside of the traditional D2C growth playbook.
Every customer’s reaction, share, or comment influences the reach of a bank’s message—and could threaten the bank itself. Banks should use social media to actively engage online communities, not just to display ads.
Hulu was the star of upfront streaming spend in iSpot.tv’s March survey, with 74% of brands and advertisers saying they were allocating spend to the platform. YouTube TV also had a huge showing, with almost half (48%) of respondents saying they were assigning spend to it. Peacock, Roku, and Paramount+ rounded out the top five.
Last month, Meta said it would use generative AI in ad creation by the end of the year. Not long after, Google announced generative AI ad plans of its own in the form of tools that will “remix” ads based on client goals. Neither company has released details of what these AI updates will look like, but the changes are big news for advertisers, agencies, and everyone in between.
Future GM EVs won’t support Apple CarPlay or Android Auto, placing the burden of choice on consumers. Locking people out of their smartphone connections could backfire.
A nine-year contract serves as a litmus test for wider government, military, and enterprise adoption of Verizon’s mobile devices and connected networks and solutions.
There’s a gap between consumer wishes and brand DEI efforts: Consumers are saying more than ever that brands should prioritize social issues and inclusion.
Microsoft assures advertisers that AI won’t change the business: Early ad formats and channels mimic existing ones, but it’s far from a permanent solution.
TikTok is going all-in on in-app purchases; Meta is focused on shoppable ads; and YouTube hopes to gain a competitive advantage through its strong creator relationships. All of this is happening as we forecast US retail social commerce sales will grow nearly 30% this year to hit $68.92 billion
To counter a 20% YoY drop in sales, Ford discounts its EV Mustangs. In the crowded EV market, competitors can stand out with lower prices or longer range.
ChatGPT’s popularity, its impact on businesses, and potential for misuse are pushing governments and regulators to set limits. Where do they even begin?
Kenyan contractors who were paid $1.50 an hour to build ChatGPT unionize: The workers want higher pay and benefits. It could contribute to pricier generative AI in the future.
AI leaders want to monetize chatbots with ads, but the FTC says it’s not so simple: A recent blog outlines the FTC’s belief that chatbots are ripe for advertising violations.
On today's episode, we discuss what the biggest impact of generative artificial intelligence (AI) will be, whether time spent with ad-supported media is falling, why Lululemon is looking to sell its connected fitness company Mirror, the battle between SMS and email, what makes a shopping experience convenient, which country could see its population cut in half; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, and analysts Blake Droesch and Paul Verna.