US display ad spend will grow by 15.7% this year, reaching a total of $163.29 billion. Here are five charts that offer a closer look at what display ad spending looks like in 2023.
Latin America sees livestream ecommerce explode: We unpack the opportunity in the region as outlined in our recent deep dive.
Gen Zers provide a pivotal opportunity for banks as at least 4 million of them will open accounts each year through 2026.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what the customer journey currently looks like, where folks are discovering products, and how the funnel is collapsing. Then for "Pop-Up Rankings," we rank the top four personal frustrations in the customer shopping journey. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian.
There’s a common misconception that agile marketers abruptly switch direction at a moment's notice if a campaign or launch doesn’t go according to plan.
Chinese smartphone brands front and center at MWC 2023: The smartphone duopoly may rule North America, but innovative handsets are expected to make waves in Europe and the rest of the world.
TikTok leverages major activations for the Super Bowl and Lionsgate: The new format will have big advertisers eager to participate, but the pop-ups are a problem.
Brands and retailers are celebrating Black History Month: Spotlighting Black-owned businesses, donating to nonprofits are frequent go-tos.
Big Tech layoffs going global: The next wave of layoffs for Big Tech is starting overseas as beleaguered companies pause on expansion and international investments while they restructure.
Regulatory pressure mounts in EU: The European Commission is following in the footsteps of various US agencies, states, and schools by banning the TikTok app on devices. Will the rest of Europe comply?
Connecticut’s attorney general wants the power to go after M&T: The headline distracts from the bigger issue—trust in a bank’s brand and how easy it is to lose.
AI has its uses, but a hands-off approach is far off: Marketers are using AI for a large range of applications as they shift to loyalty strategies.
A proposed Canadian bill has Meta and Google pulling news content: The combative stance is a marked difference from the company’s attitude in the EU.
Patients use digital health tools, but don’t trust tech: Consumers say they don’t trust the very companies whose digital health tools they’re using. What gives?
In a video- and image-centric world, SEO is still the key to allocating marketing budgets, and Google has already done much of the research for you. “Every time Google shows a search result, they are displaying billions of dollars in R&D to understand the customer,” said Wil Reynolds, VP of Innovation at Seer Interactive, speaking at the Paid Search Association annual conference. “Billions that I don't have.”
Chip orders hint at tech’s changing landscape: Big Tech companies are putting in their orders, or canceling them, for next-gen chips, which reveals a lot about their future strategy.
Pros and cons of wider EV battery choice: Cheaper and more abundant EV batteries are here, but their range drops by as much as 60% in colder weather and customers don’t know what batteries they’re getting in their EVs.
Digital health players shift focus to B2B: We don’t think the pivot will guarantee success given the current economic environment.
“It’s really hard when people don’t know what it is that you stand for. Then you ultimately stand for nothing, and that’s when your sales suffer,” our analyst Zak Stambor said on our “Behind the Numbers: Reimagining Retail” podcast.
Big Tech’s monumental SCOTUS face-off: Big Tech’s long-term immunity from content liability is being called into question, but Congress—not the Supreme Court—might be the better branch of government to navigate the issue.