Google outperforms rivals as it shows ChatGPT immunity: Despite their best efforts, Microsoft and startups haven’t eaten market share. Google shows it has leeway to approach generative AI cautiously.
Citing constitutional violations and hindrance to user-generated content dissemination, any outcome may affect tech regulation across states and digital ecosystems.
Step one: Make sure you have the right data, said Chris Penn, co-founder and chief data scientist at Trust Insights. Also important is bringing in an attribution model to ensure a complete view of which marketing efforts are moving the needle. Lastly, be careful who you partner with—they may not be giving you the full story.
Online shoppers expect seamless delivery: Over half of consumers may leave a negative review in the wake of a shipping or delivery issue.
More than half (53%) of US TV advertisers say a lack of common metrics is a challenge to integrating linear and digital campaign data, according to Yahoo Advertising. Creating a holistic framework and navigating walled gardens’ data-sharing rules are hurdles for about 40% of TV advertisers each.
Beyond having to pay the largest GDPR fine, Facebook risks discontinuing its services in the EU, where it has 255 million users.
The memory chipmaker’s products getting blocked in China is another escalation that stifles innovation and competition.
AI is becoming a labor issue: Media workers from CNET reporters to Hollywood writers are making use of AI a major point of negotiation.
Brands can take a page from lululemon athletica’s playbook and hold a dupe swap to show consumers what they’ve been missing or use social media to give a behind-the-scenes look at how a product is made. Other strategies include leaning into secondhand and adding less expensive alternatives.
There's still no clear answer on copyright and AI: The EU is putting the onus on individual parties to figure out these issues.
Influencer marketing is thorny without proper disclosures: Google just paid an $8 million settlement for misleading ads about its line of phones.
The majority of shoppers value convenience: But what people consider convenient can vary by age, with Gen Z consumers prioritizing features like self-checkout and millennials favoring price comparison tools.
On today's episode, we discuss what's currently driving retail media, the other retailers outside of Amazon to watch, and what advertisers should be focusing on in this moment. "In Other News," we talk about ads (and influencer content) in Roblox and why Tesla has decided to start advertising for the first time. Tune in to the discussion with our analyst Max Willens.
Nearly half (49.0%) of advertisers worldwide believe that activating their own first-party data is the most promising solution to cookie deprecation, according to DoubleVerify. However, only 16.6% of publishers say the same of this solution. Publishers’ top choice for replacing cookie-dependent tools is publisher first-party data activation, chosen as a promising solution by just 27.1% of advertisers.
The company was once all in on cloud computing but is selling off the business unit as part of its massive restructuring. The move raises questions about its future business focus.
Its fastest-selling game is extending the popularity of the 7-year-old handheld console and defying the cloud-gaming trend.
ESPN moves towards standalone streaming: Declining linear TV revenues and growing demand for digital sports content force Disney’s hand.
Breaking up with Google is hard, Samsung discovers: The smartphone giant has paused swapping search engine deals over market concerns. Microsoft might have to pay a premium to win contracts.
YouTube upfront highlights innovative ads and AI focus: Platform aims to give advertisers new ways to engage as data shows it is gaining US TV viewers.
Retailers and consumers disagree on priorities: A new study finds that retailers’ top goal is to improve customer service, while consumers care most about being rewarded for loyalty.