On today's podcast episode, we discuss what happened with Sam Altman and OpenAI, how the AI revolution just went through a shift, and what's next for the maker of ChatGPT. "In Other News," we talk about what to expect from GPT-5 and how AI could disrupt short-form video creation. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
It’s December, which means marketers should already have plans in place for 2024. The next year will be punctuated by increasing retail media and connected TV (CTV) ad spend, creator economy evolution, and even more AI. Here are five charts to prepare you for what’s ahead.
Generative AI players facing complex development challenges and internal dynamics are delaying key product launches to refocus on quality and market readiness.
A new survey reveals EVs face 79% more issues than gas cars, with plug-in hybrids coming in at 146% more. This adds another challenge to a consumer shift to green vehicles.
OpenAI is already eyeing GPT-6 and GPT-7: Despite a Beijing ban and internal turmoil, the startup is staying focused on long-term innovation and protecting its brand globally.
TikTok parent ByteDance takes on OpenAI: A new bot development platform is coming this month, competing with OpenAI and others in the generative AI space amid challenges and regulatory headwinds.
“Performance Max [campaigns] are more algorithmic in nature,” Menachem Ani, founder of online ad management company JXT Group, said during a recent Paid Search Association webinar. “Don’t force it to behave like a [traditional] campaign. My recommendation is to put in the work and make the most out of it.”
On today's podcast episode, we discuss whether X (formerly Twitter) can recover from its latest debacle, if folks will start buying cars on Amazon, whether ad-free social networks are inevitable, companies potentially ruining "buy one, get one free" deals, United Airlines weighing using passenger data to target ads on planes, how people feel about tipping in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Ross Benes and Bill Fisher.
OpenAI CEO Sam Altman strikes a new tactful tone: His firing and reinstatement have pushed him toward more cautious messaging as he tries to navigate pitfalls over generative AI’s divisiveness.
Valve’s Steam Link app on Meta’s Quest VR platform enhances VR gaming for 20 million users. Meanwhile, Valve sidelines Apple in the gaming ecosystem.
On-device AI is about to power a smartphone revolution: Smartphone sales are projected to rebound in 2024 and 2025, driven by generative AI innovations.
Google urges UK antitrust action against Microsoft, alleging unfair cloud market practices stifle competition. The cloud AI race intensifies.
On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover the future of AI devices, shopping Amazon from your social feed, what happens now that the Hollywood strikes are over, and how Amazon is expanding. Tune in to the discussion with this month's contestants: our vice president of Briefings Stephanie Taglianetti and analysts Evelyn Mitchell-Wolf and Carina Perkins.
The US ad market is in recovery: The industry saw its fourth straight month of growth despite the Israel-Hamas war’s cooling effect on spending.
Google's ad network oversight exposed: Inappropriate and illegal site placements challenge industry standards.
It’s been a complicated year for advertising, punctuated by a slow first half of the year followed by better growth in the back half. Limited budgets mean brands have had to get creative. One form of creativity has been partnerships from names both big and small. Here are five that caught our eye.
AWS intensifies AI competition with Microsoft and diversifies AI services and partnerships. Its progress challenges existing platforms and emphasizes enterprise integration.
Google DeepMind makes history with new materials predictions: It could revolutionize multiple industries while bolstering Google’s leadership in AI research and development.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Gen Zers discover products; where they stand on buy now, pay later; and how loyal they really are to brands. Then, for "Pop-Up Rankings," we rank three campaigns that really worked with Gen Z. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and editor Catherine Ollinger.
After its US launch in September, TikTok Shop faces its first holiday season, heating up competition in the social commerce space.