Mobile duopoly under scrutiny: Apple and Google own the platforms, mobile devices, operating systems, app stores, and browsers. UK regulators are preparing to enact more stringent regulations.
Marketers adjust goals in uncertain economy: Most senior leaders see value of social media and online video, survey shows.
Meta is still trying to improve its teen user image: Its latest attempt to quell its poor reputation with parents and regulators is a slew of privacy features for teens.
Just under 2% of the US population will drive an electric car next year, for a total of 5.4 million drivers, per our forecast. By contrast, more than half the population, or 151.4 million people, will drive a connected car in 2023.
TSMC commits to building high-end chips in US: The global chip production landscape could shift as fabs find homes in US cities, but economic uncertainty could pause expansion plans.
Tesla’s safety recall pileup: Hyperscaling production is taking a toll on vehicle safety and quality control. The carmaker’s approach to fixing problems with over-the-air firmware updates could be part of the problem.
Amazon has a customer satisfaction problem: Shoppers complain of delayed deliveries, poor customer service, and irrelevant search results, dragging its satisfaction rating to a record low.
Walmart will net $2.22 billion in US digital ad revenues this year, per our forecast.
Digital video viewership is being propped up by connected TVs (CTVs), which allow for easy access to streaming apps on the biggest screens in households
How much information is Google collecting on users? It seems even company employees don’t know, according to court documents unveiled via a class-action privacy suit.
As marketers look to increase audience reach and stay away from the whims of any singular platform, private social media networks offer another avenue.
Insider Intelligence spoke with Hiroki Asai, global head of marketing at Airbnb, about recent marketing campaigns addressing inflation’s impact on the travel industry and the brand’s shift away from search and performance-based marketing.
Nvidia’s generative AI pivot: Its expertise in GPUs and imaging software gives Nvidia a first-mover advantage over other chipmakers. Will regulation and copyright law catch up with innovation?
Gen Z consumers expect retailers to get data privacy right: While they won’t give companies credit for having good practices in place, they will lose trust in those that don’t.
acklash from Twitter’s verification misstep: Eli Lilly, Nintendo, American Girl, PepsiCo, Nestlé, and Tesla were trolled by spoof “verified” accounts. Brands and users must come to terms with unmoderated content.
Here's how the iconic brand pivoted from transactional marketing to brand-building in the long term.
Privacy-tracking fines are piling up for Google: Tracking users without their consent has consequences. But million-dollar fines for billion-dollar profits are a slap on the wrist.
British supermarket Morrisons became the latest UK retailer to unveil its own retail media network in September. It follows similar moves by Tesco, Boots, and Sainsbury’s—heralding an acceleration of retail media in the UK. This Analyst Take will explore what’s driving the shift, as well as our predictions for the future of UK retail media networks.
Next year, US connected TV (CTV) ad spend will hit $26.92 billion. This market has grown by double digits each year since we began tracking it in 2017, and it will continue to do so through the end of our forecast period in 2026.
Tostitos achieves 38% increase in brand recall through sonic branding: With digital audio and video consumption both on the rise, the snack brand leverages its new sonic logo for better cross-channel engagement.