On today's special episode, we continue our new monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Today, we cover Google reinventing search, Amazon's grocery strategy, and what Twitter appointing a new CEO means for growth. Tune in to the discussion with this month's contestants: our analysts Ross Benes, Blake Droesch, and Debra Aho Williamson.
Social media and TV are the top channels that consumer packaged goods (CPG) consumers use to find new products, but in-store still plays an important role in product discovery. Meanwhile, Amazon and Walmart are fighting to capture share of CPG product searches, though in-store consumers are more likely to turn to Google for help.
After 10 months of ad spending slowdowns, the ad industry has changed: The industry is still growing, but major shifts have advertisers worried.
TV is still king for healthcare advertising: Older adults get multiple ad impressions because they spend so much time with TV. But social media is where adults under 55 are spending their media time.
By appealing the CMA Activision Blizzard decision, Microsoft started a judicial process that will delay various game projects and might devalue the companies involved.
On today's episode, we discuss what happens now that Montana has approved a ban on TikTok, what Amazon's AI chatbot might look like, why Meta got a record fine from the EU, what space advertising looks like, a Supreme Court ruling on an infamous internet law, how good humans are at multitasking, and more. Tune in to the discussion with our director of Briefings Jeremy Goldman, analyst Evelyn Mitchell, and vice president of Briefings Stephanie Taglianetti.
Rolling back LGBTQ+ marketing efforts is a mistake: By caving to unpopular sentiment, Bud Light and Target might have permanently alienated consumers.
Data security is the most important feature to adults worldwide when deciding whether to transact with a business online, according to TransUnion. An easy payment process is the second most important, followed by ease of login or authentication.
Integrating ChatGPT features in Windows 11, Bing, and Edge might mean a renaissance for all things Microsoft.
Partnering with local fleet operators bolsters the country’s clean-energy push amid alarming pollution levels. However, insufficient charging infrastructure remains an obstacle.
Marketing budgets squeezed: CMOs are pivoting toward tech and away from labor to hit objectives.
Comcast’s cord-cutting pivot: Its Now TV will offer an attractively priced streaming option combining live and ad-supported channels.
Internet use is growing the fastest in the Middle East and Africa, where about 80 million more people will go online at least once per month between 2023 and 2027, according to our forecast. Roughly 60% of the global population will use the internet regularly.
Retail media’s rise in popularity is being boosted by increasing ecommerce sales, a wide variety of ad formats, and established retailer-brand relationships. But an increasingly crowded space may have advertisers feeling overwhelmed, which could put a bit of strain on retail media’s growth.
Google outperforms rivals as it shows ChatGPT immunity: Despite their best efforts, Microsoft and startups haven’t eaten market share. Google shows it has leeway to approach generative AI cautiously.
Technology companies are caught between China and the US. Bans from both countries could upend entire supply chains and future growth.
Citing constitutional violations and hindrance to user-generated content dissemination, any outcome may affect tech regulation across states and digital ecosystems.
Advertising and PR agencies find many uses for AI: The tech’s ability to handle tasks quicker and at lower cost can make it a game changer despite risks.
Montana's TikTok ban stirs legal and marketing controversy: Brands and advertisers may reconsider their marketing mix going forward.
On today's episode, we discuss which attention metrics are real, which are still in development, and where identity and addressability will be by the end of the year. "In Other News," we talk about how much Microsoft and Apple can encroach on Google's search turf and YouTube debuting unskippable 30-second ads. Tune in to the discussion with our analyst Evelyn Mitchell and Kunal Nagpal, chief business officer of InMobi.