Netflix is the perfect testing ground for Microsoft’s adtech: The tech giant lacked a high-demand, growing catalog of content to flesh out its ad offerings.
Google Play goes hands-off on privacy disclosures: The storefront's new permissions policy could make it harder for marketers to verify data standards
Consumers value companies' efforts to go green: CPG makers catch criticism over greenwashing as concerns about climate change rise.
The global effects of China’s economic slump: The world’s factory has been forced to cut down production for months. Tight government regulation has made investors cautious.
CPUs, storage, and Wi-Fi chips face price hike: Intel is warning that “inflationary pressures” will drive up prices this fall, indicating the end of a two-year boom period in semiconductors.
The ad industry braces for a rocky economy: The industry is anxiously watching consumer spending as purse strings tighten.
Amazon uses inflation to drive home its value-priced focus: the company is using humor at a time when many brands are shying away from it.
Chip fab plans are up in the air: Intel, TSMC, and others could pause US chip expansion plans while the $52 billion United States Innovation and Compatition Act languishes.
Two years in, how is Peacock doing? NBCUniversal’s streaming service lags behind in subscriptions but is still a crucial platform to watch.
The wave of in-game advertising is growing: Game engine Unity has acquired mobile ad firm ironSource to help integrate ads into games even earlier in the development process.
40% of Gen Z likes to search on TikTok instead of Google: Those numbers come from Google itself, which is eager to deflect monopoly accusations.
Tesla and Ford are neck and neck in the race to become North America’s most popular connected car brand, each making up nearly one-third of connected car systems in the region. Android-based system Atoto takes third at 11%, beating out multiple automakers due to its ability to upgrade nonconnected vehicles.
Instagram has its priorities in focus: Platform looks to draw advertisers to Reels, sees shopping wins in home goods and electronics as well as fashion and beauty, executive says.
Netflix announces its long-awaited ad partner: The streamer’s partnership with Microsoft will ease anxiety about its rushed ad-supported tier.
On today's episode, we discuss whether Pinterest can become the definitive online shopping mall, what a virtual convenience store looks like, how marketing budgets are changing, the promise of food delivered to your fridge, an unpopular opinion about Prime Day, where the baseball term "bullpen" came from, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Blake Droesch and director of forecasting Oscar Orozco.
Automakers reel in ad spending as the economy tightens: TV spend saw a major dip in June but has opportunities to recover.
Is now really the time for that metaverse campaign? Playboy and the Care Bears seem to think so, economic outlook be darned.
The streaming advertising race just got tighter: A partnership between Disney and The Trade Desk could reshape the streaming landscape.
Prime Day swoops in to fill the personal data vacuum: The two-day sales event is a chance for Amazon to eat up more of the digital ad market.
T-Mobile’s App Insights is a learning moment for advertisers: The new tracking program has been called creepy as consumers protect their personal data.