TV squeaks past online and mobile video to become the top video ad channel among US agency and marketing professionals. In October, 47% ranked TV—including connected TV (CTV) and OTT—as the No. 1 video type for achieving their advertising goals. That’s more than the 46% who put online and mobile video in first place.
Tide is turning for tech unionization: The rise of digital media alongside a tight labor market, inflation, and wage stagnation prompts news tech workers to organize. How far behind is Big Tech?
Uber’s new “Explore” tab makes it a major advertising player for events: The ridesharing app will recommend events and restaurants to users and allow them to purchase tickets.
The streaming subscription may be at a turning point: As CNN+ pricing and launch strategy comes into focus, there’s a question how much content consumers will pay for.
Intel leads consortium for chiplet production: AMD, Qualcomm, Arm, TSMC, and Samsung make up a dream team of silicon producers, but the exclusion of Nvidia and Apple raises questions.
One bot to rule them all: $58 million in funding for Sanctuary points to an inevitable rise in humanoid robots, but there may be safer technologies to solve humanity’s problems.
April is back-to-office month for Googlers: Some companies will follow Big Tech’s back-to-office lead, but others will use a remote-first approach to attract new talent.
US consumer data consumption is up to half a terabyte per month: Accelerating consumption is becoming unmanageable. Operators are pressured to find solutions while they scramble to improve the infrastructure.
Nordstrom blends digital and physical experiences with its expanded advertising network: The retailer hopes to leverage its customer data to drive engagement, traffic, and sales to its online and offline properties.
Google’s latest report shows how transparency has become crucial for social platforms: The company said it has banned thousands of Chinese spam accounts.
Levi, Estée Lauder executive departures demonstrate the complicated relationship between corporate and personal branding: Where does one end and the other begin?
The UK is proving to be a pivotal market for Reddit: the social platform’s London office is courting major agency advertisers as it looks to beef up its advertising business ahead of its IPO.
NBCU goes after in-game ad market with Anzu partnership: Deal provides avenue to reach younger consumers across mobile, PC, and console platforms.
Warner Bros. Discovery may add free option in streaming wars: Merged firm could add tier to reach new customers and showcase content with lower viewership.
Big Tech faces dilemma in Russia-Ukraine conflict: While rushing to get refugees to safety, companies debate remaining neutral, which would seem like compliance with Russia, or leveling sanctions and risking retribution from the Kremlin.
Microsoft ramps up Azure Cloud with 5G connectivity: Last-mile edge-computing solutions can be accelerated by 5G partnerships, giving even remote Azure customers the advantage of fast access speeds.
Marketers pull TV ads around Ukraine coverage: Brand safety is top of mind, and TV networks are also doing their part to avoid poor ad placement.
Ukraine conflict could bog down various supply chains: Russia and Ukraine are a significant source for materials and energy supplies, and continued conflict and Russian sanctions will lead to shortages.
On today's episode, we discuss how connected TV (CTV) advertising will scale and how AI is poised to help TV advertisers. Then for "In Other News," we talk about Google curbing cross-app tracking on Android phones and what to expect from the WarnerMedia/Discovery merger. Tune in to the discussion with chief product officer at MNTN Marwan Soghaier and our analyst Paul Verna.
The Ukraine crisis forces video platforms to make tough decisions: Political content is thriving on Twitch and YouTube, but so is misinformation.