The streaming advertising race just got tighter: A partnership between Disney and The Trade Desk could reshape the streaming landscape.
Prime Day swoops in to fill the personal data vacuum: The two-day sales event is a chance for Amazon to eat up more of the digital ad market.
T-Mobile’s App Insights is a learning moment for advertisers: The new tracking program has been called creepy as consumers protect their personal data.
Automakers reel in ad spending as the economy tightens: TV spend saw a major dip in June but has opportunities to recover.
Is now really the time for that metaverse campaign? Playboy and the Care Bears seem to think so, economic outlook be darned.
Zulily sees inflation as an opportunity: The ecommerce retailer is using weekly discounts to attract cost-conscious shoppers as back-to-school season begins.
Both parties go after TikTok: Senators Warner and Rubio raise concerns about the app’s data policies to the FTC.
Consumers want personalization, but not at the cost of privacy: That leaves brands navigating sweeping changes to digital ads in a tough position.
Netflix may have to leave binge releases behind: The release model could affect crucial metrics like subscriber churn and viewing time.
Money, expertise needed to keep pace with cyber threats: Investments in cybersecurity are expected to ramp up to meet surging malware and ransomware attacks—but short-staffed security firms could struggle to keep up.
National brands need to be careful about their partnerships: The Dallas Cowboys announced a marketing agreement with Black Rifle Coffee a day after a mass shooting left seven dead.
Can Meta sustain its VR headset dominance? It has 90% market share, but its Horizon Worlds metaverse apps are only accessible in the US and Canada, leaving room for new entrants to compete.
Meta’s going back to basics: The social giant is one of many major companies tasked with focusing on key priorities in the second half of the year.
Netflix’s June downloads suggest a rocky second half to 2022: App downloads were 5% lower than last year and down 13% in US/Canada.
Apple’s AppTrackingTransparency challenges are mounting: German authorities are the latest to take issue with the policy’s monopolistic qualities.
Repairability could be a key smartphone feature: Google and Apple now allow users to fix flagship phones. This is a huge advantage over competitors that focus on deals for new phones.
Samsung leads in next-gen chip production: Production of Samsung’s 3-nanometer chip leaves rivals like TSMC and Intel scrambling. And chip innovation is quickly outpacing the speed of legislating subsidy bills.
Seventy-three percent of respondents expect companies to understand their unique needs and expectations, and 62% think companies should anticipate their needs, according to a May 2022 Salesforce report.
TikTok’s business reflects blurring lines between social media and entertainment: The popular app describes itself as the latter, but that won’t halt regulatory concern.