Marketers pull TV ads around Ukraine coverage: Brand safety is top of mind, and TV networks are also doing their part to avoid poor ad placement.
The Ukraine crisis forces video platforms to make tough decisions: Political content is thriving on Twitch and YouTube, but so is misinformation.
Brands look to better serve minority audiences: The growing buying power of US Hispanic, Black, and other communities of color means diversity can be good for business.
The most relevant brands don’t necessarily skirt controversy: Peloton and Spotify rank second and third in Prophet’s annual study, with Apple keeping the top spot.
Black-owned brands are underrepresented on store shelves: While many retailers use Black History Month to support Black-owned businesses, addressing long-term inequities is a year-round challenge.
On today's episode, we discuss the main takeaways from Snapchat and Twitter's Q4 performance. Then for "In Other News," we talk about why social platforms are pivoting toward more professionally created content and the significance of Snapchat testing mid-roll ads within Stories. Tune in to the discussion with our analyst Jasmine Enberg.
Retailers are developing ad businesses as an easy revenue generator: Michaels is the latest retailer to partner with an ad tech firm to monetize search.
Manufacturers need better defenses against cyberattacks: They saw more cyberattacks than any other industry in 2021, per IBM, and hackers used supply chain disruptions to coerce payments.
The rollout of AppTrackingTransparency (ATT) in iOS 14.5 effectively deprecated the primary way publishers and advertisers track users on iOS and changed how the mobile ad industry approaches monetization and measurement.
Facing slowdown in Chromebook sales, Google looks to bring old hardware back to life: The bold strategy to convert outdated Macs and PCs into Chrome OS devices can multiply its market share.
NBCU is softening the Olympics’ ratings blow by touting iSpot partnership: Predicting a low turnout, the broadcaster went all-in on flexing new tools to advertisers.
Shutterfly has a younger consumer demographic in view: Online photo pioneer sees connecting with Gen Z shoppers as key to growth.
On today’s episode, we discuss the challenges that marketers continue to face as they look to adhere to data privacy laws around the world. Tune in to the discussion as our analyst Bill Fisher hosts analyst Karin von Abrams and researcher Paola Flores-Marquez.
Wish turns to shoppable video to reverse its decline: The mcommerce company hopes new tools will be enough to encourage users and merchants to stay on the platform.
Publishers are more prepared for deprecation of third-party cookies: Half now feel it could be an opportunity to highlight first-party data, report shows. With the deadline for Chrome’s cookie sunset now late 2023, that number will hopefully grow.
Super Bowl LVI was a testing ground for post-pandemic norms: New measurements, brand partners, and languages made this year’s event crucial for advertisers.
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Clearview AI’s quest to grab 100B photos could be running out of time, money: The company is raising funds for a database of every person’s face, but investment should go into removing racial bias.
Spotify acquisitions cement its future in podcasts: Additions of Chartable and Podsights would enhance ad analytics capabilities, making the company a more attractive partner for marketers.
The creator economy continues to accelerate, particularly internationally: Both Twitter and Cameo have announced new initiatives to keep creators and celebrities on their platforms.