eMarketer principal analyst at Insider Intelligence Nicole Perrin discusses some big questions heading into 2021: What kind of traditional media rebound do we expect, will there be a tidal wave of pent-up demand, and how has the customer journey changed forever? She then talks about the implications of IAC spinning off Vimeo, whether we have already given up on privacy, and Amazon Marketing Cloud (AMC) opening a public beta.
Facebook’s recent move to integrate WhatsApp data is surprising given the antitrust lawsuits it’s facing, but it’s clearly decided the trouble is worth the opportunity to finally monetize the messaging service.
Ulta Beauty has joined the likes of Walmart and CVS in launching an ad business, as retail media networks begin making up a larger share of the digital ad pie.
eMarketer senior analyst at Insider Intelligence Sara M. Watson discusses what she's paying attention to in 2021 and why: a new federal privacy law and reimagining antitrust rules.
Amazon Marketing Cloud has entered a new phase of beta testing, with Amazon now offering its tech to a broader crowd in an attempt to pull in bigger global brands.
Most advertisers and agencies said they use Google as their primary ID solution, but competition between providers will likely heat up as marketers experiment.
Some 68% of marketers worldwide said they plan to increase content marketing spending this year, with most planning to focus heavily on performance-based goals, like driving traffic and generating leads.
By conservative estimates, LGBTQ+ individuals make up approximately 4.5% of the US population, but account for 8%— approximately $1 trillion—of the country’s disposable income, according to a 2020 report from Kearney.
Data Privacy: A new legal challenge in the UK alleges TikTok has violated data protection laws regarding underage users, presenting another hurdle for the frequently controversial platform.
eMarketer principal analyst at Insider Intelligence Jillian Ryan discusses what she's paying attention to in 2021 and why: shifting B2B buyer preferences, what to consider when employees return to the office, and what's next for account-based marketing.
During the pandemic, consumers made fewer local searches, and local search advertising dropped dramatically.
eMarketer principal analyst at Insider Intelligence Victoria Petrock discusses what she's paying attention to in 2021 and why: the acceleration of tech, multisensory experiences, and purpose-driven marketing.
The majority of premium OTT viewing is on CTV devices like Roku or smart TVs that connect directly to the internet.