CivicScience launches Rulo, an ad targeting platform: Dependent on survey data, the solution taps into advertisers’ anxieties about targeting in a world with no third-party cookies.
WhatsApp’s messaging dominance comes to the fore as markets recover from Monday’s outage: The outage could lead to more international calls for scrutiny and regulation of the platform and its owner, Facebook.
Facebook’s whistleblower reveals herself, keeps controversy in the spotlight: Frances Haugen’s disclosures continue to damage the company’s reputation—and potentially its financial prospects.
Over 70% of decision-makers said that events will include more robust digital components in the future, according to Forrester Consulting. Mike Dietrich, vice president of product marketing at Cvent, discusses with eMarketer editorial director at Insider Intelligence Rimma Kats, the key findings from the survey, and how organizations can prepare and invest in event marketing today.
Instacart's Amazon hires are key to its plan to take on the triopoly: Though Instacart made a name for itself in grocery delivery during the pandemic, its long-term goals are centered on advertising—and it's aggressively poaching ad execs to achieve them.
On today's episode, we discuss what to make of all of Twitter's new features, which ones will propel the social giant forward, and how Twitter might jumpstart its US user growth. We then talk about Facebook suspending plans for an Instagram app for children, how much Apple's privacy changes have affected its business, and whether the social media titan is serious about getting into hardware. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
Hispanic Heritage Month is upon us: brands are making strides in reaching out to this growing demographic at this time of year, but what about the other 11 months?
Direct satellite to phone connectivity could threaten traditional telecoms, but prohibitively expensive satellite launches mean that likely won’t happen anytime soon: Space startup Lynk successfully demonstrated a two-way link between an unmodified mobile phone and its satellite, which, if scaled, could be used to provide satellite internet anywhere on earth.
DC Comics is the latest to adopt NFTs, but their actual popularity remains questionable: The virtual collectibles are cropping up across industries, but adopters often face fan backlash due to the technology’s environmental impact.
The future of Google Search is going to be visual: The updates will make it increasingly difficult for competitors to make inroads.
Amazon could take steps backw with security drones and robots: The release of a controversial new in-home Ring drone could negate months of efforts by the company to soften its image and improve privacy practices.
Big Tech’s undersea cable expansion could trap it in a geopolitical crossfire: Facebook’s addition of Asian landing points will make its 2Africa undersea cable the world’s largest when it's finished.
US looks to set an example with Chinese telecom equipment reimbursements: The FCC’s $1.9B program will reimburse small US carriers for replacing banned Huawei and ZTE telecommunications equipment.
Tune in to our inaugural episode of Brand Anatomy, where we get exclusive looks inside leading brands. Today, eMarketer Briefing director Jeremy Goldman sits down with JibJab CEO Paul Hanges to discuss how the company—a leader in viral content dating back to 1999—listened to customer sentiment during the pandemic, improved its product, and reinvigorated its brand.
As digital transformation accelerates worldwide, growth in online shopping has created opportunities not only to reimagine brand relevance, but also to rethink the end-to-end customer experience. Dr. Tiffany Raymond, head of global customer advocacy, at PayPal, talks with eMarketer editorial director at Insider Intelligence Rimma Kats, about steps you can take to optimize your product, cart and checkout pages to help reduce cart abandonment, improve conversion, increase spend and boost customer loyalty.
Schools and libraries across the US will split $1.2B and 3M devices from the Emergency Connectivity Fund.
Google will replace last-click attribution next month, making way for machine learning: Advertisers will be able to choose which measurement method they prefer.