Advertising & Marketing

Will the industry flock to Google's FLoC? Google says its privacy-friendly tracker FLoC is almost as effective as third-party cookies. But lingering mistrust and a lack of data could hurt it in its battle against other ad tech players for implementation.

Consumers in Europe increasingly see brands in a much broader context. The public is becoming more alert to the ways companies and brands go beyond advertising and marketing to make other positive contributions—or not. The converse also applies: Brands that don’t step up to the plate, or are linked with counterproductive actions, can easily lose consumer approval.

eMarketer senior analyst at Insider Intelligence Audrey Schomer discusses important considerations when advertising on YouTube, the significance of Hulu's deal with ViacomCBS, whether there's a space in streaming land for Discovery+, and what cord-cutting will look like in 2021.

Facebook Reality Labs VP suggests privacy matters more than the product experience. Even as Facebook struggles to make the pivot, privacy might finally become a competitive advantage.

France to make Google pay for news: It took two years, an EU copyright directive, and battle with antitrust regulators—but France's success could set a precedent for other news publishers in Europe.

Negative news content isn’t all bad for advertisers: New Integral Ad Science data shows that if properly contextualized, ads next to negative content don’t always create a negative brand association.