Amazon is offering users $10 in promotional credits to sign up for its palm print-based One biometric payment system. Adding palm prints to its database could make One more attractive to third parties, though the practice raises major privacy and data security concerns.
Amazon fined under GDPR: The tech giant was fined €746 million for using consumer shopping data for ad targeting without consent—which doesn’t bode well for other Big Tech companies that are facing privacy-related scrutiny.
YouTube segments the market: A new subscription tier called Premium Lite is poised to help the video giant capture as many subscribers as possible.
On today's episode, we discuss Facebook's Q2 performance, whether Apple's iOS update has affected ad revenues, and what Facebook means exactly when it talks about its (and everybody else's) “metaverse” future. We then talk about the impact of Facebook Pay expanding to online retailers, whether Instagram Reels could come to Facebook's homepage, and some new privacy features for kids on Instagram. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
A new study claims universal broadband access could add $160B to the US economy annually. As one of the first clear estimates of expanded broadband’s economic benefit, the study could help drive support for President Biden’s proposed $65 billion in broadband spending.
Microsoft could be critical to Google’s fortunes: The tech giant may need to hand over millions of documents in the Department of Justice’s antitrust case against Google.
The pandemic-induced period of record growth for the devices is waning, and despite high demand, production cuts resulting from the global chip shortage means shipments could be in for further decline.
A possible World Series win right before the holidays kick off means the Boston Red Sox’s marketing team must be nimble and ready to pivot that enthusiasm into its holiday messaging. Watch Industry Voices: Holiday Preparedness with Red Sox CMO Adam Grossman to hear how the team plans out its marketing and engages fans throughout the year whether it's online or at Fenway Park.
EU privacy regulators fined Amazon a record €746 million for alleged GDPR violations. The move marks an uptick in enforcement by Europe’s privacy regulators and may force tech firms to reevaluate their GDPR compliance.
On today's episode, we discuss how the Olympics might affect Peacock user growth, streaming services feasting on sports rights deals, how not to annoy your customers, whether consumer spending can hold up, how young people are spending their summers (and how marketers can reach them), the events people want to see added to the Olympics, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, senior forecasting analyst Peter Vahle, and principal analyst at Insider Intelligence Paul Verna.
Google exceeds expectations: Based on Tuesday's earnings, we anticipate another upward revision of Google’s ad revenues in our US digital ad spending report, out this fall.
On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q2, including social media buyers and buy now, pay later service users. We then talk about the 2021 NBA finals ratings, a landmark ruling that lets brands work with NCAA athletes, and why OOH ad prices are on the rise. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and director of forecasting at Insider Intelligence Oscar Orozco.
Facebook announced it will make new Instagram accounts of users under age 16 private by default. While the move may provide a thin patina of privacy, it falls far short of addressing concerns about social media’s deleterious effects on minors.
Google revealed new details around how its upcoming safety section will work and expanded its privacy policy requirements to all apps on the Play Store. The search giant is trying to catch up to Apple on app transparency to cater to increasingly privacy-minded consumers.
Traditionally, linear TV ad buys have used content as a proxy for audience characteristics. Field Garthwaite, co-founder and CEO at video data firm iris.tv, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss bringing content signals to video advertising, where typically targeting has been based only on audience characteristics or the context of a webpage—which may not match with the content of the video itself.
Privacy timeline: Google will officially phase out cookies in Q3 2023 and will start testing alternatives next quarter.
On today's episode, we discuss how Netflix got on in Q2 of this year, why it's getting into gaming, and what to expect from the streaming giant for the rest of 2021. We then talk about people's perceptions of ad-supported video-on-demand (AVOD), what to make of ESPN+ raising its prices, and whether a Peacock and Paramount partnership makes sense. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
TikTok's power: The platform released numbers from commissioned research showing its influence over music and the impact brands can have when they use it right.
We spoke with Paul Nasse, managing director for Northern Europe at Integral Ad Science, about the changing digital media landscape and how advertisers can best navigate the rocky road of brand risk.