We recently spoke with Sarah Hodkinson, head of direct acquisition at NortonLifeLock, about the value of focusing on customer experience (CX), why organizations find it so difficult to implement, and how to measure CX success.
Ecommerce monetization opportunities for publishers are expanding. Publisher revenues from ecommerce now include commissions and fees generated from affiliate or partner marketing content, curated ecommerce marketplaces, and branded merchandise.
Black History Month is an important time of year for Martell Cognac. This year, the Pernod Ricard spirits brand took its activism and community involvement work to Clubhouse, hosting a series of conversations with Karen Civil, a creator and digital marketing strategist with more than 1 million followers on Clubhouse. Pernod Ricard’s Stroud shared how the brand developed the idea and what it learned by using Clubhouse.
IDFA isn’t dead yet: New AppsFlyer data suggests that tracking opt-in rates could be much higher than the industry’s expectations, a spot of optimism that could make it worthwhile to keep collecting Apple’s Identifier for Advertisers (IDFA).
A post-cookie partnership: The Trade Desk and Publicis Groupe's Epislon announced a new arrangement that will let advertisers activate off of Core ID and Unified ID 2.0 on the same platform.
On today's episode, we discuss when the right time is for post-pandemic ads, what should be considered when making that decision, and who's doing a good job so far. We then talk about how to handle the privacy paradox, the relevance of "digital campfires," and what customers really want online. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.
In Q1 2021, Facebook and Twitter both made big moves to defend their beliefs about news and politics on their respective platforms.
YouTube’s play for performance ads: The platform’s new A/B testing tool for video ads does have applications for YouTube’s huge base of brand marketers, but it’ll have the most utility for the platform’s growing direct-response business.
Facebook continues its pivot to video
On today's episode, we discuss the new landmark TV (and streaming) rights deal with the NFL, the significance of Amazon's involvement, and what this means for sports viewership in the coming years. We then talk about Roku's new branded content studio, how long marketing videos should be, and the greatest driver of ad-supported video. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Instagram for kids draws government scrutiny: Two US senators and two US representatives made their skepticism very clear in a statement regarding the company's new plan to roll out an Instagram for kids.
The top work benefits women want
On today's episode, we discuss how the "Big Three" are driving the digital rebound, what we can expect from TV, and a step change for radio advertising. We then talk about the importance of YouTube recommending products shown in videos, consumer awareness of the sunsetting on third-party cookies, and how much Apple's privacy changes could affect Facebook's ad revenues. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
TV and radio under the same roof: A new ruling from the US Supreme Court validates an earlier FCC decision to relax restrictions on cross-media ownership in local markets.
Pinterest sets its sights on Brazil: The company rolled out access to its ad platform in Brazil as it works to capitalize on a year of rapid growth and increased ecommerce across Latin America.
YouTube eases up on its ad rules: Though advertisers may not be happy about it, the platform’s move to relax its monetization policies is likely necessary to keep creators from jumping ship.
The digital divide has widened, particularly over the past year, and left seniors worldwide in the lurch. This issue takes on added urgency in China, where gender imbalance, delayed marriage, and a declining birthrate only exacerbate the rapid aging of its population. In November, the government urged tech companies to cater to the elderly, and China’s digital giants are now tapping into the so-called silver market.
Learn how digitally native brand Mack Weldon repositioned its product-based messaging in favor of compassionate campaigns told through consumers’ voices. See our interview with Brian Berger, founder and CEO, as he discusses marketing strategies, brand loyalty, and the importance of testing traditional and nontraditional channels.