Close to 8 in 10 branding professionals plan on allocating upfront spending to Hulu, per a survey from iSpot.tv. Peacock and YouTube TV are also major upfront spend magnets with 52% and 49% of branding professionals dishing ad dollars to those platforms, respectively.
The rules of the early D2C playbook no longer apply: As category mainstays like Casper and Warby Parker lose money, Nike and Tesla succeed at leveraging D2C—our latest research digs into why.
On today's episode, we discuss how a Netflix tier with ads could affect the company, its users, and advertisers, what price point it may come in at, how many users will switch over, and what advertisers should make of this potential inventory. "In Other News," we talk about how much overlay ads move the needle and Peacock's new In-Scene Ads. Tune in to the discussion with our analysts Paul Verna and Ross Benes.
Netflix’s spending changes are affecting its brand: Fallout from layoffs and difficulty producing hits are forcing the streamer to reexamine its image.
Lockdowns and crackdowns crimp growth in China: Tencent’s ad revenues decreased dramatically due to Shanghai shutdown as well as dissolution of the after-school tutoring industry.
YouTube offers potential fix for CTV ad repetition: New feature lets marketers set weekly limits on how often ad spots are seen.
Ulta is the latest chain to launch a retail media network: UB Media builds on the retailer’s 37 million-member loyalty program.
TikTok kills two birds with one stone: The platform needs to court advertisers and become the most creator-friendly social platform. Its new initiative could do both.
As brands strategize on how best to engage consumers, Mint Mobile is looking to leverage event programming such as live news and sports. In this Q&A, Mint Mobile's Aron North, CMO, discusses the importance of experimentation, and why the brand allocates 10% of its budget for exactly that.
Content edits aren’t off limits for brand safety: Disney+ has removed several controversial scenes and lines from content as it ramps up its ad launch.
Southeast Asia emerges as a mobile-first consumer economy: Online food delivery, grocery sales, and digital payments to benefit as internet accessibility expands in the region.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss direct-to-consumer (D2C) brands: where they started, what they’re up to now, and where they’re headed. Then for "Pop-Up Rankings," we rank the top five D2Cs that are going to endure in the digital age. Join our analyst Sara Lebow as she hosts analyst Andrew Lipsman.
Brand marketers worldwide are most confident in their ability to measure return on investment (ROI) in social media marketing—64% are either extremely or very confident in this. Video online and mobile was the No. 2 most effective platform for measuring ROI (59%), while search and display tied for No. 3 (54%).
Shared electric vehicle company Lime builds brand awareness by demonstrating the value of car alternatives in cities. Hear from Lime’s Carolyn Rosebrough, global head of communications and brand, to learn how its localized marketing approach encourages a greener way to get around.
Chipmakers faced with huge stockpiles: The war in Ukraine and China shutdowns are taking their toll on the PC and smartphone market. Manufacturers might have to pivot to produce chips for other uses.
The quantum cloud advantage: D-Wave’s US-based quantum computer is now available via the cloud. It could be part of an emerging trend to make quantum computing more accessible.
Consumers want to search visually: A rising number of consumers are using Google to search using its Lens feature.
Retail media creeps into the travel industry: Marriott is teaming up with Yahoo to create a retail media network aimed at travelers.
Netflix is playing catchup with its younger competitors: The platform began building livestream capabilities while competitors launch completed products.
Disney’s ad strategy prioritizes scarcity: Disney+ promises to run few ads and avoid targeting children entirely.