Tech CEOs back in Washington: The heads of Google, Facebook, and Twitter appeared before Congress to discuss misinformation and potential changes to Section 230, with a reform bill likely passing this year.
GDPR delays FLoC rollout in the EU: Chrome’s alternative to third-party tracking of individuals will be delayed in the EU as regulators question its adherence to specific consent requirements.
Neustar's product marketing director Devon DeBlasio and eMarketer principal analyst at Insider Intelligence Nicole Perrin discuss how the deprecation of third-party cookies and changes to Apple's policies will affect how advertisers can identify and track users across channels and what they can do to continue measuring their success by taking a unified approach.
Verizon sees opportunity in more subscriptions: Verizon Media is realigning its various media properties around the Yahoo brand and plans to introduce multiple new subscription offerings in a bid to reduce its reliance on digital advertising.
We estimate that one in four US internet users will use TikTok this year, and adult users will spend almost 32 minutes per day on average with the short-video app. Evan Horowitz, co-founder and CEO of creative agency Movers + Shakers, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss TikTok's ad products, how advertisers are using the app to build brand equity, and the need to tailor social creative to make sense for each platform.
Roku to launch in-house branded content: The streaming-first branded ad studio is Roku’s latest move to ramp up its advertising segment as marketer interest in CTV booms.
China will have 983.7 million internet users this year, thanks to an unexpected 8.6% boost in 2020, the fastest expansion its online population has seen since 2012. We previously forecast that it would take several more years for China’s internet users to hit the magical 1-billion mark, but we now project this unprecedented milestone will come by the end of next year.
On today's episode, we look at how awards shows are doing and hand out some pretend awards of our own: "Must-Pay-Attention-To Video Streaming Platform," "Traditional Media Dark Horse," "Standout Brand/Company/Advertiser of the Year," and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Jeremy Goldman, Nicole Perrin, Jillian Ryan, and Debra Aho Williamson.
On today's episode, we discuss representation in advertising: What does it mean to ban the concept of "normal," how are some advertisers pivoting toward realism, and how are demographic groups being portrayed in ads? Tune in to listen to the discussion as eMarketer senior analyst Bill Fisher hosts senior analyst Jasmine Enberg, research director Matteo Ceurvels, and senior researcher at Insider Intelligence Man-Chung Cheung.
TikTok gives brands even more resources: The platform rolled out two key features that help businesses better engage with consumers and understand what performs well on the app.
Kidstagram is coming: Instagram’s new, 13-and-under app will help protect kids—and protect the company from legal peril. It could also be a way for the app to attract younger users, especially since it’s losing ground to TikTok and Snapchat among Gen Zers and younger.
Do deepfake ads cross the line? Lay’s is the latest brand to use the technology to personalize campaigns. But advertisers that want in must contend with deepfakes’ increasingly sour reputation.
Against a backdrop of turmoil in 2020, the retail industry overall is set for growth in 2021. With digital transformation efforts accelerating under urgent conditions, investments in digital infrastructure should grow this year. And as 5G networks are finally starting to take off, the technology could bring about positive changes for retail in the near and long terms.
State attorneys general don’t buy Google’s argument: The Texas-led case against Google has been amended to include claims that a cookieless Chrome is anticompetitive, despite the tech giant saying that its browser changes have been welcomed by advertisers.